If actioned properly Facebook can be a massive marketing tool that really can not replace but certainly rank higher both in SEO and in the usage than a website.
How many of these tools do you use.

This is a LONGGGGGGGGGGGGGGGGG post however that’s because Facebook offers a massive load of opportunities.

To update your About section:
Go to your profile and click About
Click on the section you’d like to edit or add to
Hover over the information you’d to like edit and click Edit or add new information
Add details like time period and city
Select an audience and click Save Changes

• Admins
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box:
If the person is your Facebook friend, begin typing their name and select them from the list that appears.
If the person isn’t your Facebook friend, type the email address associated with their Facebook account.
Click Editor to select a role from the dropdown menu.
Click Save and enter your password to confirm.

• Adverts Manager
Ads Manager is where you can view, make changes and see results for all your Facebook campaigns, ad sets and ads. With Ads Manager, you can:
Create ads: Design ads that appear on the Facebook family of apps and services (including Instagram and Audience Network).
Manage ads: Edit your ads and update your images, audience, budget or schedule.
Measure results: View up-to-date data on the performance of your ads and schedule reports.

• Audience optimisation/insights for posts – select the preferred audience for each post
Audience Optimization is available for all English language Pages, so Page admins should ensure that they have the tool enabled.
If your Page has more than 5,000 likes, the Audience Optimization features will be automatically turned on. You can begin adding tags to your posts.

To turn on the Audience Optimization tool, follow these steps:
Go to your Page.
Click ‘Settings’ in the top right hand corner.
Click ‘General’ in the tab column on the left side of the page.
Find the row labelled ‘Audience Optimization for Posts’ in the middle of the page and click ‘Edit.’.
Check off the box that that allows you to begin using the feature.
• Back Date Posts
Go to the post on your Page’s Timeline.
Click in the top-right corner of the post.
Select Change Date.
Choose the year, month, date and hour where you want the post to appear on your Page’s Timeline.
Click Save.

• Block Users
Click Settings at the top of your Page.
Click People and Other Pages in the left column.
Search for the person or click to check the box next to the name of the person you want to ban.
Click and select Ban from Page.
Click Confirm.

• Boost Posts
Go to a post you’ve created and then click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.

• Business Manager
Business Manager is a tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Business Manager lets you:
Manage access to Pages and ad accounts: Clearly see who has access to your Pages and ad accounts and remove or change their permissions.
Keep your work separate: Get access to Pages and ad accounts without being friends with your co-workers on Facebook.

• Call to Action Button
Go to your Page’s cover photo and click + Add a Button.
Choose your call-to-action, and enter the URL for your website.
Click Create.

• Check ins
To let people check in at your business Page:
Click About on the left side of your Page.
Click Edit Page Info.
Click to edit the Address section, add your address and click Save Changes.
After saving your changes, a map will appear in the Address section when you click to edit it. Click to edit the Address section again. Below the map, click to check the box next to Show map and check-ins on the Page.
Click Save Changes.

• Conversion Tracker
To see how many conversions happened as a result of your Facebook ads:
Go to your Ads Manager.
Click Campaigns, Ad Sets or Ads depending on what you want to update.
Click the Columns dropdown menu.
Select Customize Columns and check the boxes next to actions that matter to you. This may be things like Checkouts or Cost per Checkout if you’ve been optimizing for sales.
Click Apply and you’ll see these columns in your reporting table.

• Cover Photo
Go to your Page.
Click in the bottom right of your cover photo.
Click Upload Photo to upload a photo from your computer. …
After choosing a photo, click the photo and drag it up or down to reposition it.
Click Save.
• Create a shop
• Desktop Chat
• Directory Search

• Download your page – Get a copy of your Page posts, photos, videos and Page Info.
If you’re an admin, you can download a copy of your Page. The file includes:
Posts, photos and videos shared on the Page by people who work on the Page
A list of people who have roles on the Page
A description of the Page’s current settings
Page Info from the About section
To download a copy of your Page:
Click Settings at the top of your Page
From General, click Download Page
Click Download Page
Click Get Started, then click Start Downloading
When the file is ready, you’ll receive an email or a notification, depending on your privacy settings. From the email or notification, click Download Page and enter your password to continue. Keep in mind that the link to your file will expire after 4 days.

• Draft Posts
Click Publishing Tools at the top of your Page.
Click Drafts in the left column.
Click the draft you want to edit or publish.
Click Edit to edit the draft. To publish the draft, click and select Publish.

• Events
Create an Event
To create an event for your Page:
Click Create an event at the top of your Page’s Timeline
Add an event photo, then enter your event’s name, location, date and time, and category. You can include optional details like:
Ticket URL: If you’ve set up the event with an online ticketing provider, enter the link.
Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event and add it to their calendars. Learn more about adding co-hosts below.
Click Publish
Keep in mind that all events hosted by Pages are public. You can also add other people’s or Page’s public events to your Page. Learn more best practices for creating an event.

• Export your calendar
• Free use of shutter stock library provided in ad tools
• Highlight posts
Just move your cursor over to the spot you see below and a star and pen will appear. Click the star to highlight your post and it’ll automatically spread it into both columns. This is different than “pinning” a post, which moves a post to the top of your timeline for up to a week.

• Insights and Stats – Audience Insights
• Interests – create list of these great for targeted posts
Interest targeting lets you define your ideal audience by their interests, hobbies and Pages they like on Facebook. These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong.
For example, online retailer BarkBox targets dog owners and people who like different dog breeds by adding interests like “chow chow, golden retriever and pomeranian”

• Invite friends to like your page via email
Hover over More below your Page’s cover photo.
Select Invite Friends.
Click Search All Friends to select a list, or enter a friend’s name in the search box.
Click Invite next to the friends you want to invite

• Lead Generation
Lead generation is the building up of interest in a business’s products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.

• Like Button
• List Your Services- if your sub industry is business services, you can list them all individually.
• Live Video Feed
• Maps- these connect through to Google Maps for a GPS
To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. Keep in mind that you can only add one address. To add or edit an address:
Click About on the left side of your Page
Click Edit Page Info
Below the Location section, click to check the box next to Has a street address and enter the address of your business
Keep in mind that you can drag the map to reposition the location of your business
If you’d like to let people check in to your business on Facebook, click to check the box next to Show map and check-ins on the Page
Click Save Changes

• Messages on your business page.
Page messaging is a feature that Page Admins can turn on and off for their Page, and once you enable messaging for your Page, people will expect you to respond. So turn on messaging only when you can commit to responding to messages. If you respond to 90% of messages within five minutes, you’ll earn a “Very responsive to messages” badge that tells Page visitors that you can be reached effectively through messaging. While we don’t expect every Page to meet this threshold, we recommend being as responsive as possible to build rapport with your customers. And, only the messages you respond to count toward your response rate. You can also turn off messaging (in Page settings) during your business’s off hours, if you like.
• Messenger – which is Facebook’s version of Skype
• Messenger allows phone calls via wifi
• Milestones
To edit your Page’s start date:
Click About on the left side of your Page
Hover over your Page’s opening or start date and click Edit
Select a start type (example: opened, founded) and date from the dropdown menus
Click Save.

• Notes Facebook’s version of Blogs
To add the notes tab to your Page:
Click Settings at the top of your Page
Click Edit Page in the left column
Scroll down and click Add a Tab
Next to Notes, click Add Tab
The Notes tab will appear on the left side of your Page. You can click the tab to create new notes and manage drafts. People who visit your Page can click Notes to see notes you’ve published.

• Notifications
To change your notification settings for a Page: Click Settings at the top of your Page. Click Notifications in the left column. Edit your notification settings.

• Offers
Offers are discounts you can share with your customers on Facebook. If you are an admin or editor of a Page on Facebook, you can either create an offer from your Page, Ads Manager, or Power Editor to direct people to shop on your website, at your physical store — or both. You can design your offer to appear as a video or include up to 5 images that people can click through.

• Pages app on the Ipad and Iphone – Facebook App is your page, PAGES APP is the business
With the Pages Manager app, you can:
Post updates, photos and videos, and respond to comments on your Page.
View and reply to messages.
Get push notifications for Page activity, tips and reminders.
View your Page Insights and manage your settings and Page admins.

• Pay Pal payments
To add PayPal as your primary payment method for Facebook Ads:
Make sure that pop-ups are enabled on your browser.
Click Billing in your Ads Manager and then click Edit Payment Methods.
Click Add Payment Method and select PayPal.
Click Continue. A pop-up window will appear prompting you to log into an existing PayPal account or sign up to create a new PayPal account to link to your ads account.
If the currency you want to pay in isn’t accepted by Facebook Ads, you can still make your payment through PayPal in a supported currency. You’ll first need to convert your currency through PayPal to change the balance to a currency that we accept. Please note that you will incur a PayPal currency-conversion fee.

• PDF files can be uploaded via messenger
• PHONE NUMBER please up load it
Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business. To add info to your Page: Click About on the left side of your Page.

• Photos- Create Albums
• Photos- Create Photo Carousel
Enter or paste the link for the website you want to direct people to into the Status update window
Images will be automatically pulled from your website, appearing as different panels in your post. Click the X in the upper right corner of any of the automatically uploaded images if you don’t want that image to appear.
If images don’t automatically appear, click the large plus sign at the bottom of the composer window to add an image from your computer. Repeat this process to add new images to your post.
The best size for carousel images is 600×600
Click the text in order to make any changes or edits to the copy appearing under the images in your ad
Add copy at the top of the post
Click Publish. The post will now appear on your Page.

• Photos- Create Photo Slideshow
Facebook slideshow adverts are video-like adverts that use motion, sound and text to tell your story beautifully across devices and at every connection speed. You can create a slideshow advert in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow advert out of stock images available in the advert creation process, or use an existing video.

• Pin your posts
Go to the post on your Page’s Timeline.
Click in the top-right corner.
Select Pin to Top.

• Post in Multiple Languages

• Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
Where can I find Power Editor?
From your computer’s web browser, go to www.facebook.com/ads/manage/powereditor.

• Profanity Blocker/Filter
If you’re an admin of a Page, you can block certain words from appearing on your Page and turn on the profanity filter.
Blocking Words
When people include a word you’ve blocked in a post or comment on your Page, it’ll be automatically marked as spam. To block words:
Click Settings at the top of your Page.
From General, click Page Moderation.
Type the words you want to block, separated by commas. You’ll need to add both the singular and plural forms of the word you want to block.
Click Save Changes.
To unmark a post as spam, go to your Page’s activity log and click Spam in the left column. From the post, clickand select Unmark as Spam. To unmark a comment as spam, hover over the comment and click Unhide.
Profanity Filter
You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity filter:
Click Settings at the top of your Page.
From General, click Profanity Filter.
Select Medium or Strong.
Click Save Changes.

• Profile Photo
• Questionnaires
• Reporting of Stats for Advertising
• Reviews
From the Page you want to review:
Click Reviews on the left side of the Page’s Timeline
Click the gray stars to choose a rating. You can also write a review
Click to select your audience
Click Done

• Saved files
• Scheduling your posts
• Search for Location
• Services
You can list services on your Page to let visitors know what your business offers.
To add services to your Page:
Click Services on the left side of your Page
Click Add a Service
Enter info about your service, then click Save
To list another service, click Add a Service
When you’re finished listing services, make sure Visible on the right is turned on

• Settings
• Sponsored Adds
• Start a group
To create a group:
Click in the top right of Facebook and select Create Group
Select your group preferences, enter your group name, add group members and then choose the privacy setting for your group
Click Create
Once you create your group, you personalize it by uploading a cover photo and adding a description.

• Stats and Insights
• Status Update
Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

• Tagging dont forget to @tag your business name in the post for added links

• Verified Pages
If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a gray verification badge. If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.
After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

• Videos – create a featured video for your page
To add a video to your Page:
Click Share a photo or video at the top of your Page’s Timeline
Click Upload Photos/Video and select a video from your computer
Write an optional update, then enter a Video Title and Video Tags
Select a thumbnail by clicking the arrows on the preview of your video or click Add Custom Thumbnail
Click Publish

• Videos – create a video library of all your videos
Videos you upload appear in your video library. To see your Page’s video library:
Click Publishing Tools at the top of your Page
Click Video Library on the left

• Videos – Create playlist of your videos
• View As – Shows you your posts before it is made live
Go to your Page.
Hover over More below your Page’s cover photo.
Select View as Page Visitor.

• Website click Though stats
• Word Document uploads to Groups or Messenger
• Your menu/prices list/ specials if you’re a café
If you’ve selected Local Businesses or Restaurant/Cafe for your Page’s category, you can add a menu to your Page. You can edit or remove your menu at any time.

Menu Guidelines
Keep the following in mind when you add a menu:
Menus must include a list of multiple items for sale with a text title for each item. Listing prices is optional.
The menu items must be readable in the photo or PDF.
If your menu has more than one page, each page of your menu must include multiple items.
The maximum size for the photo or PDF file is 1 MB.
If your menu doesn’t meet the guidelines above, it may be removed.

Add a Menu
To add a menu to your Page:
Click About on the left side of your Page
Below More Info, click Add Menu
Upload a photo or PDF file of your menu, or click Link to Website Menu to link to your website’s menu
Once your menu has finished uploading or you’ve added a link to your menu, click Confirm
Keep in mind that Facebook may review your menu and let you know if the menu needs any changes.
Note: If your business is located in the U.S. or Canada, you also have the option to use SinglePlatform to add your menu.

Edit Your Menu
If you’ve added your menu as a photo or PDF file, you’ll need to edit your file and add it to your Page again.
If you’ve added your menu using SinglePlatform, you can email fb_updates@singleplatform.com with the following info:
The name of your restaurant
A link to your restaurant’s Facebook Page
A link to the correct menu or an attachment (.doc or .pdf) of the correct menu
The SinglePlatform team will update your Facebook menu within 2 business days of your request, free of charge. Please note that SinglePlatform currently only supports menus in the United States and Canada.
Remove Your Menu
To remove a menu from your Page:
Click Menu on the left side of your Page
Click Edit
Click Do Not Show Menu
Click Confirm

• Your own URL www.facebook.com.au/mdvsbusinessservices
We’ve noticed that many of our friends and fans on Facebook who have a Facebook Page for either themselves of their business, haven’t claimed their ‘Vanity’ URL.
You just have to follow some simple instructions and you could have it in a snap.
What exactly do we mean by this?
When you first set up a Page for yourself or business, Facebook gives you a url that looks something like this…..

Not very easy to remember, and certainly not something you could tell your friends at a party to go and visit.
However, once your Page has reached 25 “likes” you are able to claim your own unique Facebook URL.

So now your Vanity URL can be www.facebook.com/YourChosenName

For example: http://www.facebook.com/EquineCalculator


Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7


About Sharyn McCaskey

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing.