This whole content is available via my blog on my website.
It’s called Sharyn’s Talk for the Rockingham Visitor Centre. So you can catch up on what your hearing later. www.mdvs.com.au search blogs.
Before we move on, why have I done this at NO COST to the Rockingham Visitor Centre..
Consider this also with written proposals people will read a contract proposal or a quote but they will not really take it on board till they see the COST. So first tip of the night, always put your amount of the quote on the front page of the proposal.
So why am I doing this for no cost, what is the upsell…
1. It builds up your trust about me.
2. Whilst Facebook is NOT a numbers game despite what people say/think, especially when they chase the likers, but I am going to contradict myself as I would LOVE you to hit the LIKE button on the MDVS page cause I am so close to hitting 1000 and its killing me and my OCD. My page is www.facebook.com.au/mdvsbusinessservices
3. There is a group that we run and we upload Facebook tips and tools for your business and how to’s for Instagram and General Marketing and of course Facebook tips that I will ask you to join if you want https://www.facebook.com/groups/SocialMediaTrainingandSupport
4. MOSTLY I get to ask a room full of people to please support our beachfront traders during the foreshore renos.
There that is my upsell… so don’t wait to for click bait there is none coming.
Everything today is on my website and you can reread it later.
To be honest JUST DO IT… post a photo, make a comment.
The fact is that your here to make changes to your marketing, you will hear a lot tonight, but will only take one or two things, that is perfect and is normal, but once you master that one or two things then come back to this and do two more.
The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.
Leave your user name and passwords in your will.
Facebook and Social Media should be only around 15% of your marketing..
How to use social media as social selling tool to sell to people not at people
The truth is that unless you understand why people are on social media and what exactly is marketing then Facebook or Instagram won’t work.
Why are people using social media?
it’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too.
People want to be heard and seen and valued.
Anyone can DO Facebook, they make it so user friendly and there is a YouTube for everything on the how to…. or the Facebook help section, but unless you understand Marketing Facebook won’t work as well.
Marketing is not about your products and services that is the result, it is about: –
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself
You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.
WIFM What’s In It For Me,
Meaning what does the customer get out of it. Consider you have all attended tonight to gain knowledge, that’s the WIFM for you.
DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients?
Purchases are based on three main objectives the want, the need and desire.
I want it A ring from Lovell Jewellers
I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs,
I desire it A dinner party with members of the royal family, A trip to India.
Problem solving, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution:
Again tonight I am the problem solver of your Facebook needs……
Here’s another example if you were a pool shop, then your post may read something like:-
Do you hate cleaning your pool? Then don’t, allow us to do it for you, call me 0408863331 and see just how affordable it is, allow us to give you your time back?
How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business. People will trust businesses who handle a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.
Let’s look at the audience of social media, did you know by the year 2020 that millennials will make up most the workforce…
There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a woman’s day magazine, people no longer ask for a taxi they ask for an Uber.
However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business.
The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.
I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.
Your social media page is the forefront of what people see and hear about your business, you need someone with a sound knowledge of resolving issues in a mature way to manage your page.
After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.
Don’t try and overload people with information, less is more, keep it short and simple, then over time all the little titbits of information on your site become an entire site full of knowledge.
If you’re doing ads then that is a different story and a different seminar, that is about find the problem, you be the solution and a must each time, a call to action.
During that we talk about the why we don’t BOOST POSTS EVER…. We create ads in business manager.
MDVS has always has the manta knowledge is power, education is key… you be that educator, stop trying to not let your competitors know what you’re doing, they already know, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post every second day or so do so at various times.
Post around 4 times a week, no one is that invested in your business and if your customers see you every day they’ll often switch off. It is better to engage 4 times a week than post 7 times. ENGAGEMENT is the key.
EMOTION, every single thing we do is based on it, I have over the years had 7 posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one and each viral post was about one or two sentences.
Everything in marketing is emotion based, EVERYTHING.
If you can get them to think… laugh … or have to engage such as using a meme that says ok if three apples are 12 and 4 oranges are 8 what is six carrots, use Canva to create YOUR brand on the meme so if its shared your business is also shared. Ask quiz questions, trust me people love it.. ask the accountants page I manage.
Tell your story… your WHOLE story… be personal but not private.
I am often told, that post I put up with so and so in it worked better than the ones you put up about the product, and yes it does. People like to hear and see about PEOPLE.
Lets head into some TIPS…
Your post is usually alive for around 2 hours before it goes into the Facebook abyss.
Post a combination of talking about your business, sharing about your personal life and staff, general information about the community and mix and match these posts.
At least once a week make a post that has a phone number or email contact on it, many people think it’s on my page and yes it is, but people only generally look as far as the wall that the post appears on and rarely do people click to your page, so make it easy to contact me and find me.
Short posts, one photo or video, @ tag your business and if needed add the phone number. If you’ve gone to the see more on the post you’ve posted to much.
Make sure you page is complete, with services, note’s, notes are Facebooks versions of Blogs, reviews, addresses keyed to a google GPS, automatic reply to messenger, there are around 44 aspects to making page professional, take the time to do it properly click and answer every question, you’ll only need to do it once and it can be your whole TV station that speaks about you.
Download the app PAGES, Facebook app is YOU, the Facebook Pages APP is your business, so when uploading always use PAGES when operating your business.
VIDEOS, Facebook LOVES videos, they’re actually commencing scripted TV shows and one day will be exactly like Netflix, where you will watch shows on the Facebook platform and the paid ads will be the … ads.
Your phone is your video, the camera on the phone is often better and a professional SLR, take photos on a angle, take photos of your products, your showroom, your dinner at a local restaurant, I videoed our Rotary meeting and uploaded it, being a Rotarian can for some create trust.
Watch this video on using the phone, its awesome.
To use your phone, open the app pages, click on the video, create a 30 second video, write a comment then post or schedule it.
When posting make sure you ONLY make your post with one photo attached or one video. If you’re going to make your post have more than ONE photo then CREATE an album
Change your cover photo weekly and use it as sponsor of the week, player of the week, house of the week, employee of the week, make sure when you upload that cover photo that you also double click on the photo and write a comment. This is one time you can write war and peace, go for it make it a long post with a call to action on it.
Personally I create my content on my desktop or laptop and respond via my iPhone using Pages.
I schedule about a week or two in advance… You post as normal, one photo, one comment then click the share now button, a drop bar will come down and it says publish now, schedule, backdate or draft.
How to create content constantly and instantly that works and is what customers want to hear
Your website is a treasure trove or short sharp pieces of information
Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.
checkins are MORE important than getting LIKES so ask your customers to CHECKIN rather than LIKE a page, when you check in it says ABC is at your business, now that is a TRUE recommendation, someone is using you, then the next day Facebook sends your customer a message saying, hey you were at ABC yesterday, write a review. It also works a treat as it goes on their person page that they have checked in and often people will comment with, “oh I love that place” or “what was it like”
A good Facebook page that creates engagement will take about 6 months to start to develop so don’t give up on it … people need time to trust you.
There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond.
Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.
Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.
Another aspect to posting is you GIVE first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.
Century 21 Rockingham did a post the other day saying that people prefer a root canal over buying or selling a home etc etc… They put a photo up of the century 21 logo which people assumed was a sales ad, I’ve been thinking about it today and instead how would this be, “What does a root canal have to do with selling a home?” Well etc etc…but also end it on at Century 21 dealing with us is painless. The photo would be a Root Canal, the reasons its emotive.
Grab peoples attention stand outside the box and the norm.
90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material.
Do you use Canva? Its free its easy and its brilliant. It’s a godsend of easy graphic design templates that you simply fill in… www.canva.com
On average a social media user will check there wall at least 10 times a day, millennials will double or triple that.
Social media IS SOCIAL it is NOT sell at me!
It was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a by-product of the platform, a necessary evil to make the platform financially viable.
I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.
They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.
“When I sit down to write my statuses my mind goes blank” This is often said to me during workshops and it happens to me to.
So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later with on my page and my clients page, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages and see what is working for them.
5. I use the DRAFT scheduler a lot, so I will take loads of photos and upload them to drafts, then later I will edit them and write the content, the photo always reminds me of what I was thinking at the time, then I schedule it. You can also put in draft any thinks, threads, YouTube videos anything, one page I have has over 52 items in draft and when it comes to posting its all there for me to simply edit and post or schedule.
6. I rehash OLDER posts, if it was relevant then its relevant now.
Here is a tip…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list. Again each one of these will form the basis of your content and by the time you have brain dumped you’ll be set for six months of promotional marketing posts.
When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business.
Share posts from other pages, if you have already posted for that day then click the save button and then share that post a few days later, go to the saved section on your Facebook and open what you have saved, click the share button, MAKE SURE IT GOES TO THE PAGE YOU WANT IT TO GO TO AND NOT YOUR PERSONAL PAGE, write the content, @tag in relevant businesses or individuals and post now.
Don’t expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.
When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.
When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…
You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.
A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….
Here are a few simple notes
• @tag your own business in your post if you’re writing from a desktop, this creates the blue writing and gives ease to having people like your page.
• write as if your speaking to one person,
• use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.
• Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and
• don’t forget to have a call to action, e.g. if you say call me then add your phone number.
• Don’t #, people see that as spammy, plus the searchable actions that a # offers on Instagram are limited on a Facebook, the exception is a brand or movement like #me2 or #supporttheforeshorebusinessesduringtherenos and use these # in a sentence.
• When people like your post, hover over the likes list and Facebook gives you the option to then invite people to LIKE your page.
• If you’re not interacting with others you cannot expect people to interact with you. Likes get likes, comments get comments.
• Respond to everything … every like or comment
• NEVER double post by all means post today on Facebook and then the same post maybe a little differently a week later on Instagram but don’t double post, its often the same audience and they feel spammed.
Hashtags # on Facebook
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post.
Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook.
However, if someone @tags your business you receive notification from Facebook that this has happened.
STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.
It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting every few days so that over time your site becomes a case history of your business.
This is what creates credibility.
If you make people happy you make more money it really is that simple.
Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.
THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…
Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.
Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.
She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.
MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00