Business.google.com
DO NOT PUT IN www
This IS the most important thing you should do for your marketing on line!

If I typed in your business name on a Google Search would I find YOUR BUSINESS set up like this?
If not then may I suggest you do it toot sweet, Google LOVE IT when you use their products, like this and YouTube.

ASKING FOR REVIEWS ON GOOGLE
Thank you for working with me, Mdvs Business Services. In today’s world people care more about what others say about your business than what you say. Therefore reviews are so important to obtain from our clients.

If you think I deserve a great review then will you help me, if you feel I didn’t reach a high standard then please can you call me to discuss any constructive feedback, after all it’s a great to learn and is honestly appreciated.

GREAT NEWS… you NO LONGER need to be a Google account holder to write a review and its so easy now.

Go to www.google.com.au
Type in “Mdvs Business Services” in the search bar
On the right you will see a box “write a review”
Write the review

THANK YOU SO MUCH … it is really APPRECIATED

***************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

FACEBOOK AND INSTAGRAM
Key points that will get you better reach and traction.

Sharyn McCaskey
Mdvs Business Services, Your Facebook Marketing Specialist.
W: https://www.mdvs.com.au
FB: https://www.facebook.com/MdvsBusinessServices
PH: 0408 863331
E: mdvs@iinet.net.au

I was the keynote speaker at the Rockingham Chamber of Commerce Education Sundowner ont he 30th May 2017 and this was the speech…

Tonight is going to be an overview only, trust me if we were to talk all things Facebook we would be here for a week and by the time we finished that week Facebook would have changed it anyway.

Tonight, this is my truth the way in which I action Facebook and Instagram, it works as my clients can attest to, I have aimed tonight’s talk at LOCAL connections for small business operators. Did you know over 95,000 residents of Rockingham have an active Facebook page!

We’re not going to go into ads or stats, the truth is that unless you understand why people are on social media and what exactly is marketing then Facebook /Instagram won’t work.

Facebook and Instagram are NOT the be all of your marketing, it is a percentage of your marketing strategy only, you need other forms of marketing in order to survive in business.

A properly run Facebook page can at times trump a website in a google search. Today people care more about what others say about you than what you say about you. If you have great SEO your Facebook will come up second on that Google search.

Why are people using social media, it’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too. People want to be heard and seen and valued.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material. How will your post appear on the wall, that is why you use graphics that grab and only one photo or video, we have a millisecond to grab the attention and create an emotional response therefore short, simple, enticing posts.

On average a social media user will check there wall at least 10 times a day, millennials will double or triple that.

Social media IS SOCIAL it is NOT sell at me, it was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a by-product of the platform, a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region. When I sit down to write my statuses my mind goes blank, this is often said to me during workshops and it happens to me to. So, I have a few things I do that help.

1. I use the saved posts tool on Facebook for content I have read and feel can be shared later with on my page and my clients page, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages.

Here is a tip…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list.

MDVS does offer a content strategy workshop for $99. We sit for three hours and brainstorm posts for your page, you leave with a massive amount of posts sometimes a years’ worth. If you want to know more ask me.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business. People only care about WHAT CAN YOU DO FOR THEM, so selling at them is a turn off, informing, entertaining and educating is what will work.

Marketing is simply not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself so don’t beg for fans, liker’s or to share posts and don’t offer discounts if you can help it, value add, if you buy this you can get that.

Emotion You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me, meaning what does the customer get out of it. – consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients? When the chamber owned the Spring Festival I was employed to sell the bays, I sold over 150 of them in a week, whilst I had them on the phone talking about the festival I filled in the answers, name of the business, size of the bay etc… then when I faxed it to them, I know fax right, does anyone still have one, we’ll all they had to do was sign it.
Consider this if your presented with a blank form to fill in or a form filled in who would they buy from, the filled in one as it was made easier for you and you also felt listened.

Purchases are based on three main objectives want need and desire.
I want it A ring from Lovell Jewelers
I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs, fruit and vegetables from Malibu Fresh Essentials and meat from the Gourmet Butcher.
I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution: again tonight I am the problem solver of your Facebook needs……here’s another example if you were a pool shop, then your post may read something like, do you hate cleaning your pool, then don’t, allow us to do it for you, call 0408000000 as see just how affordable it is, seriously wouldn’t you like your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business.

Have you not gone somewhere because someone else said someone else had a bad experience, don’t worry about reviews, many do I know but people will trust businesses who handles a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, two things that contradict each other, did you know by the year 2020 that millennials will make up most the workforce… we need to look at how powerful they are and how much of an influence they will have in today’s marketing and branding and what tools they use to be connected and sold to.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a print magazine, consider people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and this blows my mind, 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business. People of my generation simply do not want to retire completely.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.

I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with life skills and a firm sound knowledge of resolving issues in a mature way to manage your page. After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, over time all the little titbits of information on your site become an entire site full of knowledge.

Did you realise that a full social media platform equals money in your pocket? I recently sold my Process Serving business, and all I had was a website with an exceptional domain name and an active Facebook page. Your Facebook page, the more active the more it has financial value, those likers = GOOD WILL and customers.

MDVS has always has the manta knowledge is power, education is key… you be that educator. stop trying to not let your competitors know what you’re doing, they already know, so embrace what you are knowing, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post daily but do so at various times.

EMOTION, everything single thing we do is based on it, I have over the years had five posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one. Everything in marketing is emotion based, EVERYTHING.

Tell your story… your WHOLE story… be personal but not private. I am often told, that post you put up with so and so in it worked better than the ones you put up about the product, and yes it does.

I have a simple rule. @tag your own business in your post if you’re writing from a desktop, write as if your speaking to one person, use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.

Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and don’t forget to have a call to action, eg if you say call me then add your phone number. Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond, Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Another aspect to posting is you be you first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

FACEBOOK and INSTAGRAM is mostly for branding, it is a tool to be used so that your customers will get to know you, like you and trust you, they’re not going to stay connected if all your page is, is business, introduce your staff, share things that are on in your district, tell a joke, share a book or movie your reading, explain single products, use photos and videos, make it interesting and make it varied.

Do expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.
When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.

A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people.
If you are creating great content, more followers, and non-followers will see it.
But how does the Instagram algorithm work?
• Engagement: How popular the post is
• Relevancy: The genres of content you are interested in and have interacted with
• Relationships: The accounts you regularly interact with
• Timeliness: How recent the posts are … This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.
• Profile Searches: The accounts you check out often
• Direct Shares: Whose posts you are sharing
• Time Spent: The duration spent viewing a post

STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting daily so that over time your site becomes a case history of your business. This also creates credibility.

I promised to answer some points so here they are….

• Should you be on social media and what platform should you be on.
Be mindful of NOT over posting and oversharing and annoying your clients, I cringe when I hear or see double or triple posts, each platform has a set demographic. This is another industry funny….. I just instagramed, facebooked, blog, twittered and snapchated our specials, and in case others didn’t see it I sent a newsletter.

LinkedIn
is now very Facebook user friendly however is the place to go for business to business
Facebook
men and woman from 16 – 65 use this site.
Snapchat
60% of snapchat users are under the age of 24, it’s a goldmine for businesses targeting millennials.
Instagram
It’s visually based but with 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.
Pinterest
For female-focused companies.
Twitter is fast-paced, concise. Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted. Esther Williams can you stand up.
YouTube
Is owned by Google and if you’re uploading videos to Facebook, change the header and post your videos here to.

• How social media should be actioned.
Educate, Entertain and Inspire, best result is post something daily at various times.
LIKES
There are only two reasons when you need to gain likes in droves. When you first have your page set up or if you’re like me a social media manager, it creates degicrebility, digital creditability, consider importing your emails and data list into your Facebook page, consider that no one ever has a 100% open rate for emails, I get 62% open rate so this way I can attract the other 38%. Stop trying to gain likers focus on the likers you already have and allow your site to gain likers organically, they will come I promise.

• Simple tricks that WORK like the importance of @tagging.
The sweetest word in the English language is someone using your name, so use it and people feel connected with you, if you’re dealing with a business or an individual client @tag their name in the post. Plus if you tag that persons on the post it actually goes on their page.
On your posts and if you’re on a desktop @tag your business into the post, why? Because it creates the hyper link to your page and that creates an ease for some to like you, plus the post is not all black writing, when people see the blue it creates a reaction.
STOP tagging in friends in your business posts, I see that a few times with ABC is with and then they list 20 people… that is spam and should not be done UNLESS there is a specific aspect that they are AT the post/event you’re sharing about.

• Hashtags #
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post. Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook. However, if someone @tags your business you receive notification of this.

• PAGES APP
On your smart phone and ipad have you downloaded the app pages, if not do it, the Facebook app is YOU, the page’s app is your business page, and then open the app and play you cannot break it and if worse comes to worse use the V button and delete what you have done, it’s a very user friendly tool. If you want to know how to use Pages, there are truckloads of videos on You Tube or ask to come to one of our how-to seminars.

• Why videos really work on Facebook and how it only takes two minutes to do one.
Facebook loves videos, in fact it has just commissioned scripted tv shows, as you now tune into Netflix soon you will be watching Facebook TV. They give great credence to video uploads and more so to live videos, the longer you are live the more reach it will give. Consider you’re a real estate agent, a live feed of a home open can be so empowering, video/visual is the easiest way to describe what you offer. Your Smartphone cameras are better than some high priced and high powered cameras. Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube.
You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind. However, unless you grab me within the first few seconds you have lost me and keep your videos around 90 seconds as an average.

• How to schedule your posts for a week in less than 30 minutes on both Facebook and Instagram.
On a DESKTOP
On Facebook, you create the content then where you go to publish you notice a V next to it, click that and then add the date and time you wish to schedule the post, if you wish to change it or edit it or do anything with it go into schedule posts and click the post and the change accordingly.
On Instagram, I use www.grum.co it is a third-party app that is very similar in usage to Facebook upload the photo, the content, the numerous hashtags and then hit the schedule button for the date and time you want to publish your post. Its costs $3.95 USD a month but so worth it with the time saving you can achieve. Whilst I post via grum I action everything else Instagram via their app.
ON A PHONE
Action the Facebook post and then at the top you see the link continue, that goes to publish don’t hit publish hit the > button and schedule the post.
You cannot schedule on a Instagram App hence why I use grum.co

• Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.

1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

• The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.

• Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

• Types of status updates
Simple short sharp and simple, your post is alive for a brief period of time, around 2 hours, your post MUST be image based and think that most people read social media on PHONES, remember this is SOCIAL, the post must be enjoyable, emotive and your goal is that it needs to be something someone wants to act on…. Personal but NOT private…

Give 5 examples
1. Want to know why I started this business? have a gander at this video I just made
2. I have this white dress or the black one, I am a finalist in the business awards, so people help me, which one looks best, black or white?
3. When you were growing up you were always given one vege you hated, mine was Brussel sprouts what was yours.
4. Comment below in one word, Lloyd Raney, guilty or innocent
5. Have you had a hard day, then don’t cook, stop into the Chippy on the way home and let us make a fish and chips dinner for you and the family.

• Should you link Instagram and Facebook?
NO 100% NO and NO! They’re two separate entities and are such have two separate client bases, some are on both but even so respect your audience by not spamming them. I will post on Facebook today and then repost on Instagram the same photo a week or two later but with different but similar content and of course the hashtags, here is a tip whenever I am searching for new # I ask my Facebook followers for their suggestions, they give so many ideas that I did not think of.
IMPORTANT… Facebook does not have a relationship with Instagram, Instagram has one with Facebook but it is not reciprocated. I ask why people # on the bottom of posts and they say to put it on Instagram via the FB post, that just simply does not happen.

• Sharing content from others
Your goal is to like, comment, share or save. Consider how a business feels when they see YOU have commented or liked a page, so many times I am asked how do I get more interaction, in order to get more, give more.
When Facebook sees a post, you have is shared they see it as a valuable post and push it out organically further and further, however they hate the sentence like and share – using like and share in a post alerts the algorithm to a less push.

If you want your post to be shared simply ask,…. I often will write, if you think this is worthy of it being shown from your page, then there is a share button for that and I would be so grateful for your kindness, like and share is a demand you get more from the ask.

I also use the save link a lot, I follow pages that may be relevant to my clients and if I find a post that I think rocks I will save it and use it later, the issue I have with Facebook that would make my life complete is if they allow the share button to have a scheduled post aspect to it.

Facebook is FULL of similar pages, industry and ideas, as is Dr Google, so use the search bar to place in key words that are relevant to your business/industry and these will also give you many ideas.

If you make people happy you make more money it really is that simple.
Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…

*****************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Whilst this won’t happen overnight it will happen, my suggestion is to follow up on these items over a three month period, action ONE a day then in 6 months the pay off begins. This long blog is written for those that have some idea of Google and Social Media so for those brand new it may be confusing.

picture2I feel that this is a main issue with understanding Google, people want traction at number one or at multiple listings instantly, it’s a long haul job and one that needs to be maintained, however once set up you get to DOMINATE the front page, not just be one click in the link.

So how do you do it? Its simple, truly it is and mostly it’s FREE but in the initial stages it’s time consuming. The time is worth the investment; just do one bit of the set up every day, an hour a day until it’s finished or go gung ho and get it done within days. Then simply maintain the programs which take around 3 hours a week.

Put simply SEO is about:-
20% CONTENT, the words used to describe your business on your site.
30% SEO that is paid for
50% SOCIAL MEDIA which is why a Facebook page can often trump a website in a Google search.

Tell someone you love your user names and passwords, share those details with someone close and someone you trust and add them to your will, because if you die you need people to have access to them to either sell your business or to delete the pages and Facebook and social media profile. All these extra site and social media platforms form part of the value of the business, the more you have the more you use the more valuable your business is. These should be listed as part of the asset of your business and hold real cash value.

Here we go and remember don’t be overwhelmed just do one of it, or employ someone to do all of it, but just do it, start with anyone you want, it makes no difference.

1. Good SEO paid for on your website and it MUST be responsive.
Good SEO that is relevant must be on your website and on your social media platforms, plus your site must be responsive to all platforms such as a desktop, Iphone, Ipad and Laptop, Google likes wordpress the best, does it have keywords, remove the home link and name it something relevant to your business, don’t use About us its to generic, when creating your header use About MDVS or in your case About ABC, do you want to be found locally or globally, there are so many variables to this, however if you want GOOD SEO I recommend getting a report off someone who you found at number one. Make sure the photos are SEOed; you want them to have a description as you want to be found not only on the net but under images. 99.9% of photos on a website are not SEOed.
BE AWARE of FALSE readings, consider your already in your browser history if your computer already has you searching for you, or the person who is showing you how good they are, DON’T LOOK at what they are already working on, Facebook out to your friends and ask them to type in your keywords, for me it would be “Facebook Trainer in Rockingham”. Many times website developers have shown a site at page one, but their friends find them on their computers on page 3 or 4 that’s a true listing one that hasn’t been searched before.

2. Create a FREE YouTube Account in your Business Name
YouTube is owned by Google so they love it when you use their products.
Make sure it gets SEO optimized; fill in all the keywords, spaces and use a photo that is relevant to the page. When uploading any videos note that the header is what people will be searching for, so don’t use the same generic header instead name your video what people will be looking for, such as “how to use the app Pages for Facebook Marketing by MDVS Business Services” then in the comments section explain what it is, then copy from the word document, the one your about to create after reading this, (I have one below as the sign from this blog), this should always be your sign off for anything you do, this should have everything about your business, your name and your call to action including your phone number and website, Instagram, LinkedIn site, your Facebook Url. When adding in your website to anything on line this is IMPORTANT don’t type in www.mdvs.com.au as YouTube reads it as words, type in the http:// this is what creates the hyperlink connection to your site, so it should look like this https://mdvs.com.au/
Sign off all your blogs and comments on YouTube and make sure you’re filled in fully on each platform with a call to action and full of information. Make it easy to find you, so that people don’t have to go looking for you.

3. Upload your Business to FREE sites that act as Web Directories.
Here is a list of FREE sites and information on how to make it work for your business. These sites are excellent at pushing your business forward. Consider now instead of one needle in a haystack that is Google and you’re the needle, you now are 50 needles, it really works, especially if you take the time to fill all the sites in properly.
When updating your website on these sites add the http://www.etc in order to create the hyper link.
You may get people then calling you asking to see if you would like to build a website just say “no thanks”.

I keep the same information in a word document as the directory submissions involve entering the same information repeatedly so avoid wasting a lot of time. Gather the following information into one document:
• 2-3 Business listing titles
• Submission email address
• Business contact email address
• Business phone number
• Social media links
• 2-3 unique business descriptions (Typically 200 words max)
• Square logo image (300px is best viewed on most websites)
• 5 business related images
• Business ABN
Cut and Pasting this will make the process much faster.

1. Business.google.com – no www
2. http://www.dlook.com.au
3. http://www.google.com/local/add
4. http://www.gumtree.com.au
5. http://www.hotfrog.com.au
6. www.local.com.au
7. http://www.sensis.com.au
8. www.truelocal.com.au
9. www.tucows.com
10. www.whitepages.com.au
11. www.womo.com.au
12. www.yellowpages.com.au
13. www.yelp.com.au
14. www.rockingham.wa.gov.au

– or your own local council always has a portal for your business

There are more and I am always happy to add extra free relevant sites to this list so if you have something I have not added feel free to email it to me at mdvs@iinet.net.au

Directory Submission Tips, here are a few suggestions.
• Search each directory for the business name and url to ensure no duplicate listings are created if they have been made by the platform for you then claim them.
• Use consistent login details for easy follow-up, same email and same password for each one.
• Make listings as complete as possible to maximize value.
• Vary titles and descriptions to create a unique listing.
• Expect a few phone calls from directories up selling premium listings just say no thanks.
• Check for confirmation emails immediately and after 5 days.

These are ok but not as relevant, just type them in as a web address if your going to use them.

• www.localbd.com.au
• www.localbusinessguide.com.au
• www.localstore.com.au
• www.raveaboutit.com.au
• www.aussielocal.com.au
• www.aussieweb.com.au
• www.businesslistings.net.au
• www.comeonaussie.com
• www.companylist.com.au
• www.shopseek.com.au
• www.startlocal.com.au
• www.superpages.com.au
• www.yalwa.com.au
• www.yellowbook.com.au

 

4. YOU MUST HAVE A LISTING ON GOOGLE.
Type in under a Google search your business name, not the website but your name, hit entre, then on the right hand side of the page there should be your details, your photos, your website and Google reviews, if you haven’t got one, CREATE IT NOW, if it states, at the bottom, “is this your business if so claim it”, then CLAIM IT and follow the prompts its very easy.
To create your own Google review/places type without the www     Business.google.com
Then follow the prompts.
This IS the most important thing you should do for your marketing on line!

5. Have an active Social Media Presence.
Pick your platform, you don’t need to be on all of them, but be active on at least 2 or if you can 3 of them, for me its Instagram, Facebook and LinkedIn, I do have a YouTube Channel and a Pinstagram, you may decided to use TripAdvisor and Snapchat, there is also twitter but Aussies really haven’t adapted to it like they have in the USA, however just pick which is right for your demographic and actively work those platforms, IMPORTANT don’t use a program that posts once and posts over each platform, they’re seen as spammy by your clients and by each social media business and tend to not promote those posts much, each platform is for different audiences, so upload for that demographic, you wouldn’t play hip hop in an old persons home.

Facebook = socially professional platform for adults, 65% woman from 18-65
LinkedIn = Professional who’s who and a great platform to connect business to business
Instagram = excellent if your business is visual
Blogger = for everyone and any business
Pinstagram = photos and more photos and then more photos
Snapchat = a quick look at something mostly for the young, this site should not be overlooked
TripAdvisor = for the tourism and self enjoyment business
YouTube = your own private TV channel everyone should have one in their business name
Google + = tried to be Facebook, didn’t really achieve it
Twitter = short bursts of information, doesn’t really have that connection in Australia, its massive in the USA
For more exact information ask me or Google “types of social media for the audience”
There are hundreds of social media sites, I have just picked a handful, and you only need a handful.

HINT FOR INSTAGRAM USERS
I use a desktop app which I bought from www.grum.co it costs me $3.95USD a month, basically it looks like and acts like a Facebook page, meaning you can upload and schedule photos, stories and your posts, make comments and reply but best thing for me is I then cut and paste all my #hashtags into my posts so I don’t have to do all 30 of them over and over. It saves me hours every week and is so user friendly; if you can use Facebook you can use grum.co
This is an example of my # hashtags
#facebookspecialist #mdvsbusinessservices #mdvsfacebookspecialist #marketing
#smallbusiness #sharynmccaskey #rockingham #liveinthemoment #business #googlesearch #webtraffic #optimization #content #socialmediatips #communitymanager #smtips #smm #contentmarketing #branding #startuplife #branding101 #mdvsfacebookclients #clients #facebooktraining #iteachfacebook #facebookmanagement #mdvsfacebookteacher #socialmedia #digitalmarketing #marketing
The only place the website link works on Instagram is on the profile page, so just note if you put one on your comments when posting on your Instagram your liker’s will have to input that website manually, it does not create a hyperlink like it does on Facebook, the only place it does create the link is on your profile/home page.

What is # for: – Firstly NOT FOR FACEBOOK, it does not work on Facebook, look at Facebook’s page, Mark Zuckerbergs page or Mari Smith the world specialist in Facebook, a poll on the algorithm that Facebook uses was actioned on one million posts, with 200,000 including the #, those posts held the least amount of reach to being seen on Facebook and Facebook’s reach considers them like “spam”.

Hashtags: – A word or phrase preceded by the hash sign #, used on social media websites and applications, especially Twitter, to identify messages on a specific topic. “Spammers often broadcast with popular hashtags even if the tweet has nothing to do with them”

IMPORTANT when you #hashtag your business or someone else does you get NO NOTIFICATION therefore anyone can be saying anything or asking any question thinking the # is a connection, therefore every now and then in the Facebook search bar type in #yourbusinessname this will show you any comment that includes your name that someone has preceded with the #

* Quote “Facebook posts without hashtags fare better than those with hashtags.”
* A 2016 report from BuzzSumo, which analysed more than a billion Facebook posts from over 30 million brand Pages, came to exactly the same conclusion – posts without hashtags generated more reach than those with tags added.
* As noted in research by Socialbakers, the use of more hashtags leads to significantly less engagement on Facebook.
* “I think people feel they can be useful in very specific cases like an event or a promotion, with the proper support of other media, but I’m not sure it’s moving the needle when it comes to regular content.”

To clarify Instagram has a relationship of sharing its content to Facebook, Facebook DOES NOT have the same relationship and what you post on Facebook is not sent to your Instagram page it’s a big misconception.

Further for best practice in your business, DO NOT have the post sent from your Instagram to your Facebook as if your customers see the post on both sites they feel like you have spammed the page not made relevant and real content, far less comments and likes are actioned on dual posts and Facebook does not push out the reach on a post not made on its platform, same as can be said if you’re posting using Hootsuite or another third party app.

However 100 percent of your liker’s see your Instagram post on Instagram where as only a small percentage and those who remain active to your page will see your Facebook post, hence why on Facebook the goal is to create a post that requires a comment or creates an emotion like a photo of a puppy, or something that pulls at your heart.

EXPERTS IN SOCIAL MEDIA ALL AGREE: – STOP THE # on Facebook if you want organic reach.
If you have to use it then use only 1 # and control it, I use at times #mdvsfacebookspecialist as it is the name of my Instagram account and only relevant not all over the post.

6. Use Your Iphone to Film 2-3 minute quick informative or fun videos
Your Smartphone cameras are actually better than some high priced and high powered cameras. Download the App YouTube to your phone and download the App Pages to your phone, both are free, the app Facebook on your phone is your personal account the app Pages goes directly to your business page and you then act as your business.
Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube, so upload them to your Facebook page and place the relevant comments and then upload them to your YouTube channel and place different content, including signing off using all your relevant calls to action as discussed above. You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind.
I kid you not to film something quick then upload it to social media once you’re comfortable with the process takes less than 5 minutes yes is a very powerful marketing tool and once you know how to do it you’ll wonder why it took so long to get started on it.

7. Blogs
Keep them short, simple and informative with a direct call to action at the end, now I know this is not a short and simple blog but hey you have read this far as it is educational.
Upload everything to your website, your Facebook, your LinkedIn and any other social media platform, however they need to be different on each site, as Google down ranks multiple and exact copies, so you will need to change up before you load up and if you can always add photos, your own photos not stock images.
People say what can I blog about, anything, your prices, how to find you, why you’re in business, what is special about you, your products, each product, anything.

8. SEO your photos
Save all your photos with relevance, why save it image 1234 save it as MDVS Facebook Workshop on the 3rd December 2016. Consider how easier it is to find a photo that has a title, now it’s not that easy there is more to it to gain SEO but at least it’s a start to SEOing your images, if you want to know more about his method to gain SEO for your photos, either ask the referrals below or have them do it for you.

So this is a start and a finish of it in a nutshell.
It’s not that hard only it looks that hard. Go for It I have faith in you.

 

RECOMMENDATIONS
• I can highly recommend Peter Butler from http://www.smarterwebsites.com.au/ or a SEO report.
• I can highly recommend Glenn from http://www.perthlocalmarketing.com.au/ for anything YouTube, including learning how to film effectively and to SEO your channel to its full effect.
• I can highly recommend Rhonda Chapman from http://www.rhondachapman.com.au/ for any courses on blogging or to blog on your behalf. Rhonda is exceptional at what she does.
• Jo Saunders is ranked number 5 as the LinkedIn expert in Australia, so for LinkedIn I call on Wildfire Social Marketing http://www.wildfiresocialmarketing.com/
• To learn Instagram we refer to Michelle at CTMA Consultants http://www.ctmac.com.au/
• FACEBOOK is ME https://mdvs.com.au Sharyn McCaskey

Remember everything you spend on your business is a tax deduction.

 

DID YOU KNOW
78% of Rockingham residents are on Facebook.
That’s thousands of potential clients.
Customers search on line when wanting to purchase, it isn’t the future it’s NOW.
Google often rank an active Facebook page higher than a website in a search.
People do business with those they know, like and trust Facebook builds all 3.
Market your business daily for FREE would you like me to help?

 

**********************************************

Here is the sign off that I use:-

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $179.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices