You’ve spent time, money and no doubt a lot of thought in producing your video for your business, you may have created it yourself or you may have employed an agency.

However without the “add a description” being correctly and extensively filled in, well the end result is you’ve lost a lot of FREE SEO (search engine optimisation | getting found on Google) and by extension, you’ve lost a lot of potential customers.

Consider this , in today’s world 80% of people on line are millennials, if you cannot be found in one or two clicks, in their minds you cannot be found.

Getting found on Google is hard, it’s exactly like finding a needle in a haystack, Google is also filled with so much noise, however the more needles with your details that you put into that haystack the more easier it will be to find you.

So that is the problem, however by reading the rest of this blog, I will supply to you the solution.

1. If you’re using a production company have them upload your videos with YOUR Calls To Action on their YouTube channels, these will be added in the “add a description section”. You will need to supply them your Call To Action sign off.

IMPORTANT when writing your sign off, the www.website address is read as cat, dog, the. On YouTube in order to create the hyperlink your website MUST be prefixed with the hhtp:// EG: https://www.mdvs.com.au

2. Make sure your video is also uploaded to YOUR YOUTUBE BUSINESS CHANNEL, if you don’t have one, create one and make sure you fill in all the about details, these channels are FREE and as YouTube is owned by Google, well Google like it when you use their services. To create a page is easy, YouTube have made it user friendly, simply follow the prompts, but we get that some people haven’t the time or the care to set one up and therefore if you need help, email me at mdvs@iinet.net.au for a $350.00 fee we can create one for you, complete with photos, calls to action details and relevant SEO that will get your YouTube Channel looking professional and be searchable in a Google Search.

IMPORTANT regarding your Call To Action Signoff.
If you’re uploading to your channel via the phone then save your Call To Action Signoff in the notes section of your phone so all you need to do each time you upload a video is copy and paste it into the “add a description”. If you’re uploading your video via a desktop save the Call To Action onto a word document, under a file name “YouTube Call To Action”, that way all you need to do when uploading your video is cut and paste it.

3. You must give your HEADER a relevant description, the header is what Google matches with what people have placed in the Google search bar, so many people make the mistake of putting in their business names here, but as this is where YouTube MATCHES up with what a person has put in the search bar, rarely will it be your business name. Think about it, when you’re looking for a product or service that you want to know more about unless you’re specifically after the business you’ll actually type in random key words, so consider the header to be written with “what is your customers looking for”, what are your customers random key words.

Suggestions may be…
• How to change a tyre on a ford capri.
• Packages to Bali from Perth for $500 including air fare and accommodation.
• How do I get a non-bank Loan for a Car
• How can I make Facebook work for my business.
Does that make sense?

Further if you can and if it is relevant make the search LOCAL
• Facebook Training for Businesses in the Rockingham Area.
• Getting a business loan in Perth
• Best Fruit and Vegetables in Rockingham.

TIP: The more information regarding keywords you can put in your header the more likely Google/YouTube will match you up.

4. Make sure your uploaded video is listed to PUBLIC.

5. Don’t waste an SEO opportunity, add a message to the upload so it also goes on your Google Page, that is on the right hand side of the page, if you’re uploading via a desktop.

6. Now let’s talk about the Description. Each time you upload a video you will need to write a sentence or two that relates directly to that video, this will be a more in-depth wording that compliments the header of this video, keep it simple, short and to the point. Then always finish off your video with a templated Call To Action Sign off. Here is an example of one of my YouTube uploads.

HEADER Helping you with Content ideas for your Facebook posts.
DESCRIPTION Here are some ways to develop ideas and content for your Facebook posts. Grab a pen and paper and get ready to come up with some points so when you’re ready to post you’re not sitting there thinking, now what do I write.
Thank you for Watching! (then here following from now is my templated sign off that I use on my videos and my blogs, and sometimes I adapt it for my Instagram).
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most influential people.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently the PR and Social Media Marketing Support for Rotary District 9465 which encumbers half of WA.
Website https://mdvs.com.au
Facebook https://www.facebook.com/MdvsBusinessServices
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

7. Put the YouTube Link you’ve just created onto your social media sites and remember to reuse it every few months, the content on your YouTube Channel should be shared and reshared every few months. After all if it is relevant and generic about your business now then it is again in a few months, obviously if it is a Christmas Video then showing it in June is a moot point.

8. Why not make a blog out of the video, write a few sentences into your blog then add the YouTube URL/link into the blog and invite people to watch it.

Thanks again for taking the time to read my marketing tips, as always its been a pleasure writing them.
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most influential people.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently the PR and Social Media Marketing Support for Rotary District 9465 which encumbers half of WA.

Website https://mdvs.com.au
Facebook https://www.facebook.com/MdvsBusinessServices
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

Make sure you fill it all in Correctly

This whole content is available via my blog on my website.
It’s called Sharyn’s Talk for the Rockingham Visitor Centre. So you can catch up on what your hearing later. www.mdvs.com.au search blogs.

Before we move on, why have I done this at NO COST to the Rockingham Visitor Centre..

Consider this also with written proposals people will read a contract proposal or a quote but they will not really take it on board till they see the COST. So first tip of the night, always put your amount of the quote on the front page of the proposal.

So why am I doing this for no cost, what is the upsell…
1. It builds up your trust about me.
2. Whilst Facebook is NOT a numbers game despite what people say/think, especially when they chase the likers, but I am going to contradict myself as I would LOVE you to hit the LIKE button on the MDVS page cause I am so close to hitting 1000 and its killing me and my OCD. My page is www.facebook.com.au/mdvsbusinessservices
3. There is a group that we run and we upload Facebook tips and tools for your business and how to’s for Instagram and General Marketing and of course Facebook tips that I will ask you to join if you want https://www.facebook.com/groups/SocialMediaTrainingandSupport
4. MOSTLY I get to ask a room full of people to please support our beachfront traders during the foreshore renos.

There that is my upsell… so don’t wait to for click bait there is none coming.
Everything today is on my website and you can reread it later.

So Facebook…
To be honest JUST DO IT… post a photo, make a comment.
The fact is that your here to make changes to your marketing, you will hear a lot tonight, but will only take one or two things, that is perfect and is normal, but once you master that one or two things then come back to this and do two more.

The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.
Leave your user name and passwords in your will.

Facebook and Social Media should be only around 15% of your marketing..

How to use social media as social selling tool to sell to people not at people

The truth is that unless you understand why people are on social media and what exactly is marketing then Facebook or Instagram won’t work.

Why are people using social media?
it’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too.

People want to be heard and seen and valued.

Anyone can DO Facebook, they make it so user friendly and there is a YouTube for everything on the how to…. or the Facebook help section, but unless you understand Marketing Facebook won’t work as well.

Marketing is not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself

You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me,
Meaning what does the customer get out of it. Consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients?

Purchases are based on three main objectives the want, the need and desire.

I want it A ring from Lovell Jewellers
I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs,
I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution:

Again tonight I am the problem solver of your Facebook needs……

Here’s another example if you were a pool shop, then your post may read something like:-
Do you hate cleaning your pool? Then don’t, allow us to do it for you, call me 0408863331 and see just how affordable it is, allow us to give you your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business. People will trust businesses who handle a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, did you know by the year 2020 that millennials will make up most the workforce…

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a woman’s day magazine, people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.

I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with a sound knowledge of resolving issues in a mature way to manage your page.

After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, then over time all the little titbits of information on your site become an entire site full of knowledge.

If you’re doing ads then that is a different story and a different seminar, that is about find the problem, you be the solution and a must each time, a call to action.
During that we talk about the why we don’t BOOST POSTS EVER…. We create ads in business manager.

MDVS has always has the manta knowledge is power, education is key… you be that educator, stop trying to not let your competitors know what you’re doing, they already know, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post every second day or so do so at various times.

Post around 4 times a week, no one is that invested in your business and if your customers see you every day they’ll often switch off. It is better to engage 4 times a week than post 7 times. ENGAGEMENT is the key.

EMOTION, every single thing we do is based on it, I have over the years had 7 posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one and each viral post was about one or two sentences.

Everything in marketing is emotion based, EVERYTHING.

If you can get them to think… laugh … or have to engage such as using a meme that says ok if three apples are 12 and 4 oranges are 8 what is six carrots, use Canva to create YOUR brand on the meme so if its shared your business is also shared. Ask quiz questions, trust me people love it.. ask the accountants page I manage.

Tell your story… your WHOLE story… be personal but not private.
I am often told, that post I put up with so and so in it worked better than the ones you put up about the product, and yes it does. People like to hear and see about PEOPLE.

Lets head into some TIPS…

Your post is usually alive for around 2 hours before it goes into the Facebook abyss.

Post a combination of talking about your business, sharing about your personal life and staff, general information about the community and mix and match these posts.

At least once a week make a post that has a phone number or email contact on it, many people think it’s on my page and yes it is, but people only generally look as far as the wall that the post appears on and rarely do people click to your page, so make it easy to contact me and find me.

Short posts, one photo or video, @ tag your business and if needed add the phone number. If you’ve gone to the see more on the post you’ve posted to much.

Make sure you page is complete, with services, note’s, notes are Facebooks versions of Blogs, reviews, addresses keyed to a google GPS, automatic reply to messenger, there are around 44 aspects to making page professional, take the time to do it properly click and answer every question, you’ll only need to do it once and it can be your whole TV station that speaks about you.

Download the app PAGES, Facebook app is YOU, the Facebook Pages APP is your business, so when uploading always use PAGES when operating your business.

VIDEOS, Facebook LOVES videos, they’re actually commencing scripted TV shows and one day will be exactly like Netflix, where you will watch shows on the Facebook platform and the paid ads will be the … ads.

Your phone is your video, the camera on the phone is often better and a professional SLR, take photos on a angle, take photos of your products, your showroom, your dinner at a local restaurant, I videoed our Rotary meeting and uploaded it, being a Rotarian can for some create trust.

Watch this video on using the phone, its awesome.
https://www.facebook.com/iPhonePS/videos/1580965291964852

To use your phone, open the app pages, click on the video, create a 30 second video, write a comment then post or schedule it.

When posting make sure you ONLY make your post with one photo attached or one video. If you’re going to make your post have more than ONE photo then CREATE an album

Change your cover photo weekly and use it as sponsor of the week, player of the week, house of the week, employee of the week, make sure when you upload that cover photo that you also double click on the photo and write a comment. This is one time you can write war and peace, go for it make it a long post with a call to action on it.

Personally I create my content on my desktop or laptop and respond via my iPhone using Pages.

I schedule about a week or two in advance… You post as normal, one photo, one comment then click the share now button, a drop bar will come down and it says publish now, schedule, backdate or draft.

How to create content constantly and instantly that works and is what customers want to hear

Your website is a treasure trove or short sharp pieces of information

Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

CHECKIN POSTERS
checkins are MORE important than getting LIKES so ask your customers to CHECKIN rather than LIKE a page, when you check in it says ABC is at your business, now that is a TRUE recommendation, someone is using you, then the next day Facebook sends your customer a message saying, hey you were at ABC yesterday, write a review. It also works a treat as it goes on their person page that they have checked in and often people will comment with, “oh I love that place” or “what was it like”

A good Facebook page that creates engagement will take about 6 months to start to develop so don’t give up on it … people need time to trust you.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond.

Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

Another aspect to posting is you GIVE first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

Century 21 Rockingham did a post the other day saying that people prefer a root canal over buying or selling a home etc etc… They put a photo up of the century 21 logo which people assumed was a sales ad, I’ve been thinking about it today and instead how would this be, “What does a root canal have to do with selling a home?” Well etc etc…but also end it on at Century 21 dealing with us is painless. The photo would be a Root Canal, the reasons its emotive.

Grab peoples attention stand outside the box and the norm.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material.

Do you use Canva? Its free its easy and its brilliant. It’s a godsend of easy graphic design templates that you simply fill in… www.canva.com

On average a social media user will check there wall at least 10 times a day, millennials will double or triple that.

Social media IS SOCIAL it is NOT sell at me!

It was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a by-product of the platform, a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.

“When I sit down to write my statuses my mind goes blank” This is often said to me during workshops and it happens to me to.

So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later with on my page and my clients page, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages and see what is working for them.
5. I use the DRAFT scheduler a lot, so I will take loads of photos and upload them to drafts, then later I will edit them and write the content, the photo always reminds me of what I was thinking at the time, then I schedule it. You can also put in draft any thinks, threads, YouTube videos anything, one page I have has over 52 items in draft and when it comes to posting its all there for me to simply edit and post or schedule.
6. I rehash OLDER posts, if it was relevant then its relevant now.

Here is a tip…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list. Again each one of these will form the basis of your content and by the time you have brain dumped you’ll be set for six months of promotional marketing posts.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business.

Share posts from other pages, if you have already posted for that day then click the save button and then share that post a few days later, go to the saved section on your Facebook and open what you have saved, click the share button, MAKE SURE IT GOES TO THE PAGE YOU WANT IT TO GO TO AND NOT YOUR PERSONAL PAGE, write the content, @tag in relevant businesses or individuals and post now.

Don’t expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.

When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.

A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

Here are a few simple notes
• @tag your own business in your post if you’re writing from a desktop, this creates the blue writing and gives ease to having people like your page.
• write as if your speaking to one person,
• use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.
• Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and
• don’t forget to have a call to action, e.g. if you say call me then add your phone number.
• Don’t #, people see that as spammy, plus the searchable actions that a # offers on Instagram are limited on a Facebook, the exception is a brand or movement like #me2 or #supporttheforeshorebusinessesduringtherenos and use these # in a sentence.
• When people like your post, hover over the likes list and Facebook gives you the option to then invite people to LIKE your page.
• If you’re not interacting with others you cannot expect people to interact with you. Likes get likes, comments get comments.
• Respond to everything … every like or comment
• NEVER double post by all means post today on Facebook and then the same post maybe a little differently a week later on Instagram but don’t double post, its often the same audience and they feel spammed.

Hashtags # on Facebook
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post.

Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook.

However, if someone @tags your business you receive notification from Facebook that this has happened.

STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting every few days so that over time your site becomes a case history of your business.

This is what creates credibility.

If you make people happy you make more money it really is that simple.
Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…


Creating an optimised Facebook business page

This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Networking Groups are the fastest growing businesses right now, make sure you connect up to one that suits you, is reputable and you can invest your time in.

Whilst a on line presences on relevant social media sites and a optimised website is imperative, it’s just as important that face to face relationships are able to grow and flourish.

People do business with those they know, like and trust. Referrals are a further way of gaining customers, however in most cases referrals come from those clients, friends or associates that KNOW YOU.

Face to face networking can be intimidating, so why not ask the host if they will introduce you to friendly attendees, the best form of introduction is a genuine hello with, “I’m new to this, my name is ABC and my business is ABC”. We all started at one time so people will want to help you.

Don’t sell at someone or thrust a business card into everyone’s hand, in todays world its about getting to know you first, then the business and then if warranted exchange cards.

It usually takes around 3 months of continued support to a group before people really state to trust you, that is why I suggest you go to any networking meeting twice then decide if they’re a right fit for you and visa-versa and ONLY join if you can commit to most of the meetings.

Over the years I’ve been told, I joined this group and got nothing, but when I say, “oh I have never seen you at functions” the response is always, “I never went”.

In order to get the most out of face to face networking real time needs to be invested, personally I have seen MASSIVE financial results from a few hours of investment.

Each group has its own personality and the best way to find out about that is to google about them, call them or meet them.

With Carol Frieling, we own RBS BUSINESS BREAKFAST CLUB
www.rbsbreakfastclub.com.au
Meets every second Tuesday at 6.45am, the group has around 54 members, those said members connect up, form professional alliances and refer to each other in a supportive and proactive way. Would you like more clients, more genuine leads and more profits? If so then connect up with professional business people who understand that time is important.

I’ve been involved with this organisation for decades ROCKINGHAM KWINANA CHAMBER OF COMMERCE
www.rkcc.org.au
The chamber is the peak business body and has over 350 members, they hold a number of events, meetings, workshops and functions during the year. You’re always welcome to attend a business after hours to try before you buy but do call them on 95923333 for catering purposes.

Many of my business friends are in this group and they love it BNI
Rockingham https://www.facebook.com/CoastalBusinessNetworkBNI
Kwinana https://www.facebook.com/BNIEliteKwinana
BNI’s mission is to help members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

This business is a different concept and the people I know who are involved love it THE LAB FACTORY
http://www.thelabfactory.com.au
Rockingham’s Collaborative Co-sharing Space, Where Corporate and Creatives Collide.
It’s not only about ergonomic chairs and desks or three fully equipped conference rooms. You’ll also find chill-out areas with sofas, self-service tea and coffee facilities in the fully functional kitchen and lunch tables. The Lab Factory offers the perfect conditions for businesses to thrive and grow.

The lady running this is just awesome SECRET HARBOUR BUSINESS NETWORK
https://shbn.com.au
Combine your marketing, business support and training needs all in one weekly breakfast meeting which is held on a Wednesday, their vision is to see local business owners build prosperous relationships and support the local community.

And excellent source of business contacts is ROTARY.
There are three clubs in our region, visit each one to see who fits in with you.

Rockingham Rotary – they manage the Rockingham Rotary Markets a great place to promote your business, held every Sunday behind the Gary Holland Centre, it attracts around 3000 people per week and I am a member of this club, if you would like to find out about us, then dinner is on us, just message me for details.
https://www.facebook.com/Rockingham.Rotary.WA
Palm Beach Rotary – they do the Rockingham Beach Cup
https://www.facebook.com/RotaryClubofPalmBeach
Baldivis Rotary Club – this group has a great focus on business
www.facebook.com/Baldivis-Rotary-476718429386011

What is NETWORKING?:
• Getting together with other businesses and sharing ideas.
• Getting together and promoting your business.
• Getting together and listening to other business
• Having a few drinks or a round of golf
• Showcasing your products and services at an expo.
• A tool to increase your business and profits
• Meeting new businesses and potential clients.
• Chatting over dinner, lunch or a breakfast function.
• Getting together to discuss work concerns and solutions
• Introducing other business to each other
• Holding your own seminars or functions
• It is the MOST IMPORTANT and POWERFUL tool in marketing
• Cost effective way to increase YOUR business
• Is something that does not come straight away but in time and must be worked AT!

Networking GETS you WORK and PROFITS

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Sharyn McCaskey from Mdvs Business Services is a well-respected Award Winning Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people. Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015. In 2017 she won the Rockingham Kwinana Chamber Of Commerce Micro Business Award.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

If you visit www.mdvs.com.au you will find loads of useful and practical tools to help you in the blog section.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au
https://www.facebook.com/mdvsbusinessservices

FACEBOOK AND INSTAGRAM
Key points that will get you better reach and traction.
Sharyn McCaskey
Mdvs Business Services, Your Facebook Marketing Specialist.
W: https://www.mdvs.com.au
FB: https://www.facebook.com/MdvsBusinessServices
PH: 0408 863331
E: mdvs@iinet.net.au
I was the keynote speaker at the Peel Chamber of Commerce 5 after 5 Sundowner on the 11th July 2017 and this was the speech…

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Tonight, is going to be an overview only, if we were to talk all things Facebook we would be here for a week and by the time we finished that week Facebook would have changed it anyway.

I talk fast and my workshops are for those who don’t like the death by PowerPoint, they’re very interactive and about having you leaving with tangible business support.

Write down what is useful and you will ONLY take ONE thing from this, that is the same as anything, your mind takes what is most useful to you. However here is the biggest tip DON’T worry about changing all your social media and marketing just change and implement ONE point, then when you have mastered that do another thing. That way YOU will make the changes.

DON’T worry about tonight as everything in on my website FREE in the Blogs section under Sharyn talks to PEEL Chamber of Commerce. There is also HEAPS of other useful information there…

Tonight, is my truth to the way I action Facebook and Instagram, I have aimed tonight’s talk at LOCAL connections. Did you know over 60,000 residents of Mandurah have an active Facebook page!

We’re not going to go into ads or stats, the truth is that unless you understand why people are on social media and what exactly is marketing then Facebook /Instagram won’t work.

A properly run Facebook page can at times trump a website in a google search.

Today people care more about what others say about you than what you say about you.

Why are people using social media? It’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too. People want to be heard and seen and valued.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material. How will your post appear on the wall, that is why you use graphics that grab and only one photo or video, we have a millisecond to grab the attention and create an emotional response therefore short, simple, enticing posts.

On average, a social media user will check there wall at least 20 times a day, millennials will check theirs around 80 or more times a day.

Social media IS SOCIAL it is NOT sell at me, it was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.
When I sit down to write my statuses my mind goes blank, this is often said to me during workshops and it happens to me to. So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages.
Peel Chamber have asked for real tips to be given during this talk, well

Here is a tip number 1…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list.

MDVS Business Services offer’s content strategy workshop for $99. We sit for three hours and brainstorm posts for your page, you leave with a massive amount of posts sometimes a years’ worth. If you want to know more ask me.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business. People only care about WHAT CAN YOU DO FOR THEM, so selling at them is a turn off, informing, entertaining and educating is what will work.

Here is tip number 2
Marketing is simply not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself so don’t beg for fans, liker’s or to share posts and don’t offer discounts if you can help it, value add, if you buy this you can get that.

Emotion…. You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me, meaning what does the customer get out of it. – consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients? When the chamber owned the Spring Festival I was employed to sell the bays, I sold over 150 of them in a week, whilst I had them on the phone talking about the festival I filled in the answers, name of the business, size of the bay etc… then when I faxed it to them, I know fax right, does anyone still have one, we’ll all they had to do was sign it.
Consider this if your presented with a blank form to fill in or a form filled in who would they buy from, the filled in one as it was made easier for you and you also felt listened.
Purchases are based on three main objectives want need and desire.
* I want it A ring from Lovell Jewelers
* I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs, fruit and vegetables from Malibu Fresh Essentials and meat from the Gourmet Butcher.
* I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, people will buy if you’re the solution, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution: again, tonight I am the problem solver of your Facebook needs……here’s another example if you were a pool shop, then your post may read something like, do you hate cleaning your pool, then don’t, allow us to do it for you, call 0408000000 as see just how affordable it is, seriously wouldn’t you like your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business.

Have you not gone somewhere because someone else said someone else had a bad experience, don’t worry about reviews, many do I know but people will trust businesses who handles a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, two things that contradict each other, did you know by the year 2020 that millennials will make up most the workforce… we need to look at how powerful they are and how much of an influence they will have in today’s marketing and branding and what tools they use to be connected and sold to.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a print magazine, consider people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and this blows my mind, 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business. People of my generation simply do not want to retire completely.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.
I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with life skills and a firm sound knowledge of resolving issues in a mature way to manage your page. After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, over time all the little titbits of information on your site become an entire site full of knowledge.

Did you realise that a full social media platform equals money in your pocket? I recently sold my Process Serving business, and all I had was a website with an exceptional domain name and an active Facebook page. Your Facebook page, the more active the more it has financial value, those likers = GOOD WILL and customers.
MDVS has always has the manta knowledge is power, education is key… you be that educator. stop trying to not let your competitors know what you’re doing, they already know, so embrace what you are knowing, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post daily but do so at various times.

EMOTION, everything single thing we do is based on it, I have over the years had five posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one. Everything in marketing is emotion based, EVERYTHING.
Tell your story… your WHOLE story… be personal but not private. I am often told, that post you put up with so and so in it worked better than the ones you put up about the product, and yes it does.

TIP number 3
I have a simple rule. @tag your own business in your post if you’re writing from a desktop, write as if your speaking to one person, use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.

Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and don’t forget to have a call to action, eg if you say call me then add your phone number. Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond, Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Another aspect to posting is you be you first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

FACEBOOK and INSTAGRAM is mostly for branding, it is a tool to be used so that your customers will get to know you, like you and trust you, they’re not going to stay connected if all your page is, is business, introduce your staff, share things that are on in your district, tell a joke, share a book or movie your reading, explain single products, use photos and videos, make it interesting and make it varied.

Do expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.

When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.
A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people.

If you are creating great content, more followers, and non-followers will see it.
But how does the Instagram algorithm work?
• Engagement: How popular the post is
• Relevancy: The genres of content you are interested in and have interacted with
• Relationships: The accounts you regularly interact with
• Timeliness: How recent the posts are … This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.
• Profile Searches: The accounts you check out often
• Direct Shares: Whose posts you are sharing
• Time Spent: The duration spent viewing a post

Tip number 4
STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting daily so that over time your site becomes a case history of your business. This also creates credibility.

Should you be on social media and what platform should you be on.
Be mindful of NOT over posting and oversharing and annoying your clients, I cringe when I hear or see double or triple posts, each platform has a set demographic. This is another industry funny….. I just instagramed, facebooked, blog, twittered and snapchated our specials, and in case others didn’t see it I sent a newsletter.

LinkedIn is now very Facebook user friendly however is the place to go for business to business
Facebook men and woman from 16 – 65 use this site.
Snapchat 60% of snapchat users are under the age of 24, it’s a goldmine for businesses targeting millennials.
Instagram It’s visually based but with 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.
Pinterest For female-focused companies.
Twitter is fast-paced, concise. Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted. Esther Williams can you stand up.
YouTube Is owned by Google and if you’re uploading videos to Facebook, change the header and post your videos here to.

How social media should be actioned.
Educate, Entertain and Inspire, best result is post something daily at various times.

LIKES
There are only two reasons when you need to gain likes in droves. When you first have your page set up or if you’re like me a social media manager, it creates degicrebility, digital creditability, consider importing your emails and data list into your Facebook page, consider that no one ever has a 100% open rate for emails, I get 62% open rate so this way I can attract the other 38%. Stop trying to gain likers focus on the likers you already have and allow your site to gain likers organically, they will come I promise.
Simple tricks that WORK like the importance of @tagging.
The sweetest word in the English language is someone using your name, so use it and people feel connected with you, if you’re dealing with a business or an individual client @tag their name in the post. Plus if you tag that persons on the post it actually goes on their page.

On your posts and if you’re on a desktop @tag your business into the post, why? Because it creates the hyper link to your page and that creates an ease for some to like you, plus the post is not all black writing, when people see the blue it creates a reaction.

STOP tagging in friends in your business posts, I see that a few times with ABC is with and then they list 20 people… that is spam and should not be done UNLESS there is a specific aspect that they are AT the post/event you’re sharing about.

Tip number 5
Hashtags #
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post. Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook. However, if someone @tags your business you receive notification of this.

Tip number 6
PAGES APP
On your smart phone and iPad have you downloaded the app pages, if not do it, the Facebook app is YOU, the page’s app is your business page, and then open the app and play you cannot break it and if worse comes to worse use the V button and delete what you have done, it’s a very user-friendly tool. If you want to know how to use Pages, there are truckloads of videos on You Tube or ask to come to one of our how-to seminars.

Tip number 7
Why videos really work on Facebook and how it only takes two minutes to do one.
Facebook loves videos, in fact it has just commissioned scripted tv shows, as you now tune into Netflix soon you will be watching Facebook TV. They give great credence to video uploads and more so to live videos, the longer you are live the more reach it will give. Consider you’re a real estate agent, a live feed of a home open can be so empowering, video/visual is the easiest way to describe what you offer. Your Smartphone cameras are better than some high priced and high-powered cameras. Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube.
You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind. However, unless you grab me within the first few seconds you have lost me and keep your videos around 90 seconds as an average.

Tip number 8
How to schedule your posts for a week in less than 30 minutes on both Facebook and Instagram.
On a DESKTOP
On Facebook, you create the content then where you go to publish you notice a V next to it, click that and then add the date and time you wish to schedule the post, if you wish to change it or edit it or do anything with it go into schedule posts and click the post and the change accordingly.
On Instagram, I use www.grum.co it is a third-party app that is very similar in usage to Facebook upload the photo, the content, the numerous hashtags and then hit the schedule button for the date and time you want to publish your post. Its costs $3.95 USD a month but so worth it with the time saving you can achieve. Whilst I post via grum I action everything else Instagram via their app.
ON A PHONE
Action the Facebook post and then at the top you see the link continue, that goes to publish don’t hit publish hit the > button and schedule the post.
You cannot schedule on a Instagram App hence why I use grum.co

Tip number 9
Spend time on your page to make it perfect.
Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.

Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

Tip number 10
Types of status updates
Simple short sharp and simple, your post is alive for a brief period of time, around 2 hours, your post MUST be image based and think that most people read social media on PHONES, remember this is SOCIAL, the post must be enjoyable, emotive and your goal is that it needs to be something someone wants to act on…. Personal but NOT private…
Give 5 examples
1. Want to know why I started this business? have a gander at this video I just made
2. I have this white dress or the black one, I am a finalist in the business awards, so people help me, which one looks best, black or white?
3. When you were growing up you were always given one vege you hated, mine was Brussel sprouts what was yours.
4. Comment below in one word, Lloyd Raney, guilty or innocent
5. Have you had a hard day, then don’t cook, stop into the Chippy on the way home and let us make a fish and chips dinner for you and the family.

Tip number 11
Should you link Instagram and Facebook?
NO 100% NO and NO! They’re two separate entities and are such have two separate client bases, some are on both but even so respect your audience by not spamming them. I will post on Facebook today and then repost on Instagram the same photo a week or two later but with different but similar content and of course the hashtags, here is a tip whenever I am searching for new # I ask my Facebook followers for their suggestions, they give so many ideas that I did not think of.
IMPORTANT… Facebook does not have a relationship with Instagram, Instagram has one with Facebook but it is not reciprocated. I ask why people # on the bottom of posts and they say to put it on Instagram via the FB post, that just simply does not happen.

Tip number 12
Sharing content from others
Your goal is to like, comment, share or save. Consider how a business feels when they see YOU have commented or liked a page, so many times I am asked how do I get more interaction, in order to get more, give more.
When Facebook sees a post, you have is shared they see it as a valuable post and push it out organically further and further, however they hate the sentence like and share – using like and share in a post alerts the algorithm to a less push.
If you want your post to be shared simply ask,…. I often will write, if you think this is worthy of it being shown from your page, then there is a share button for that and I would be so grateful for your kindness, like and share is a demand you get more from the ask.

I also use the save link a lot, I follow pages that may be relevant to my clients and if I find a post that I think rocks I will save it and use it later, the issue I have with Facebook that would make my life complete is if they allow the share button to have a scheduled post aspect to it.

Facebook is FULL of similar pages, industry and ideas, as is Dr Google, so use the search bar to place in key words that are relevant to your business/industry and these will also give you many ideas.
If you make people happy you make more money it really is that simple.

Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…

*****************************************************************
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

COMPETITIONS on Facebook Including Disclaimers feel free to use it when running your competition
YOU MUST ADHERE TO ALL STATES LAWS and RULES WITHOUT EXCEPTION
YOU MUST ADD A DISCLAIMER ON EVERY COMPETITION

Be aware that competitions can often bring in those who want something for nothing and then complain about the price, only a limited amount of people stay behind and remain loyal to your brand.

It is important to note that Facebook only connects and allows you to interact with about 10% of your liker’s organically, meaning that if you have liker’s on your page, why not interact and encourage those liker’s to join the competition instead of encouraging and looking for new fans, in asking people to LIKE a page you are effectively then dismissing those who already are on your page.

Consider if Facebook only allow the interaction of about 10% of your fans, and then new liker’s come on to your page, those new liker’s trump the old ones and Facebook stop marketing to your current clients and focuses on the new ones who may be only there for something for free.

Please NOTE that you cannot use ask someone to like or share on the page in order to win
3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).

Appreciate who is already on your page, 80% of all your work comes from 20% of your clients, keep them happy, involve them and let them be your advocates. In creating genuine content and comments with your already existing fan base and rewarding those clients, means that their comment soften do encourage new genuine liker’s organically to your page.

Remember that each state has its own rules and laws and you must abide by each states ruling its THE LAW. Here is a link to each state.
http://australia.gov.au/topics/culture-history-and-sport/recreational-activities/gambling-and-lotteries

Facebook also have its own rules and you must also abide by these rules.
https://www.facebook.com/page_guidelines.php E. Promotions
1.If you use Facebook to communicate or administer a promotion (ex: a contest or sweepstakes), you are responsible for the lawful operation of that promotion,including:
a. The official rules;
b. Offer terms and eligibility requirements(ex: age and residency restrictions); and
c. Compliance with applicable rules and regulations governing the promotion and all prizes offered (ex: registration and obtaining necessary regulatory approvals)
2.Promotions on Facebook must include the following:
a. A complete release of Facebook by each entrant or participant.
b. Acknowledgement that the promotion is in noway sponsored, endorsed or administered by, or associated with, Facebook.
3.Promotions may be administered on Pages or within apps on Facebook. Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
4.We will not assist you in the administration of your promotion, and you agree thatif you use our service to administer your promotion, you do so at your own risk.

Here are some tips for running a competition:-

#1: Adhere to local/state/national or international laws

#2: Clearly state the contest sponsor
You must be clear that your business, and not Facebook, is the sponsor of the contest. The rules should also state that by entering into the competition that they agree to abide by all of your rules and regulations.

#3: Include an eligibility section
Consider who you want to target, ie, “only dog owners can enter”, or “you must already be an existing client of ABC”, “it is only opened to people over 16”. Don’t restrict the edibility but the idea is to obtain clients that are suitable for your business so focus on who they would be.

#4: Specify the contest entry period
Include a month, day and time for when the competition will begin and end, and when the winner/s will be selected and announced. If your promotion has several entry periods include the dates for each individual portion of the contest. This description becomes especially important if you’re running a competition in which people are entering a photo or video that will be judged and then voted on by the public. You want to include the dates for entry and voting.

#5: Tell fans how to enter
It seems simple enough: Fill out the information and you’re entered! But giving direct rules about how to enter a contest and letting fans know they must complete all required fields in order to successfully enter a contest, ensures that an entrant understands exactly how and where to enter. Remember this can be a way to obtain data for future connections, so ask for details such as name, phone, email, and if we are staying on the dog theme, type of dog, you want to have useful information that you can gleam potential clients from.

#6: Explain how a winner will be selected
Be specific about how you will select a winner, including all judging criteria and rounds of judging. Add that the judge’s decision is final.

#7: Discuss the prizes
Provide a list of the prizes that the winner will receive and explain how that prize will be distributed. Sometimes postage can be expensive and complicated, so always include a section in your rules stating that any incidental expenses and all other costs and expenses not specifically listed as part of the prize are the sole responsibility of the winner and not the sponsor. We also recommend letting your fans know that their prize is not exchangeable for cash (assuming that it’s not!).

#8: Include additional limitations
Additional limitations can include disclaimers stating that you have the right to adjustor shut down the contest at any time, and you have the right to investigate possible cheating or tampering before you determine a winner.

#9: Let your fans know if (and how) their personal information will be used
If you’re collecting data about your fans, such as an email address or birthday,include in your rules that by participating, each participant is granting your business permission to use his/her/business name, contest entry, likeness or comments for publicity (or future marketing purposes) without payment ofadditional consideration, except where prohibited by law
Rules and Disclaimer for a Facebook Competition

There is no need for a purchase or payment of any kind to entre or win.
This Competition is sponsored by YOUR NAME HERE and is governed by these official rules.
By participating in the contest, each entrant agrees to abide by these Official Rules, including all eligibility requirements, and understands that the results of the contest, as determined by Sponsor and its agents, are final in all respects. The contest is subject to all federal, state and local laws and regulations and is void where prohibited by law.
This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Any questions, comments or complaints regarding the promotion will be directed to Sponsor, not Facebook.
Each participant is granting your business permission to use his/her/business name,contest entry, likeness or comments for publicity (or future marketing purposes) without payment of additional consideration, except where prohibited by law

ELIGIBILITY
The Contest is open to (list here your target group) Sponsor has the right toverify the eligibility of each entrant.

DURATION OF THE COMPETITION
The competition begins at January 15, 2014 at 11am WST and ends February 15, 2014at 11am WST.
All entries must be received on or before the time stated during that submission period.The sponsor reserves the right to extend or shorten the contest at their sole discretion.

HOW TO ENTER
You can enter the competition through the Sponsor Facebook Page. You can find the application on the Contest tab on the Sponsor’s Facebook Page. Entrants must fill out all required fields on the entry form and participate in the contest.After submitting the required information on the entry form, the entrant will receive one (1) entry into the drawing.

WINNER SELECTION
All eligible entries received during the Submission Period will be gathered into a database at the end of the Submission Period. A winner will be chosen at random. (Or if you had what they must do then write accordingly). The winners will be announced on or about February 20, 2014. The Announcement and instructions for the prize will be sent to the e-mail address supplied on the potential prize winner’s entry form. Each entrant is responsible for monitoring his/her e-mail account for prize notification and receipt or other communications related to this competition. (Or the winner will be called and if they don’t respond within 7 days then they forfeit the prize, adapt this as to how you wish to notify your winner).
If the prize winner cannot be reached by the sponsor within fourteen (14) days of the date of the announcement and by using the contact information provided at the time of entry, or if the prize is returned as undeliverable, that potential prize winner shall forfeit the prize.
Prize is non-transferable. No substitution or cash equivalent of prizes is permitted.
…..Prizes may not be awarded if an insufficient number of eligible entries are received.

LIST OF PRIZES:
List the prizes accordingly, first prize, second prize etc.
Terms and conditions may apply. Incidental expenses and all other costs and expenses which are not specifically listed as part of a prize in these Official Rules and which may be associated with the award, acceptance, receipt and use of all or any portion of the awarded prize are solely the responsibility of the respective prize winner.
…List also if the prize has an expiry date.

INDEMNIFICATION AND LIMITATION OF LIABILITY
By entering you agree to indemnify and release the sponsor, its parent company,any affiliate companies, Facebook, advertising and promotional agencies, and anyone associated be it directors, employees, representatives and agents from any liability, damages, losses or injury resulting in whole or part , directly or indirectly from your entry to the competition.

This Competition is in no way sponsored, endorsed or administered by, or associated with, Facebook.

********************************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/

SMALL BUSINESS GRANTS
Business grants and no interest loans are there to help you, if you don’t use them some other person or business will, yes they can be time consuming and are a pain to fill in and you may end up with nothing, but what if you end up with thousands of dollars or even more, isn’t that worth your time and effort.

Government grants are provided to small and medium sized businesses based on certain criteria, but in most instances businesses have no clue on how to find these grants or how to even apply for them.

TIPS TO FIND BUSINESS GRANTS
Simply look and Google, if these grants are so accessible then everyone would find them, so be more persistent, e.g. if you type in a Google search “trip to Bali” all you will get is the those who pay for top seo, but if you type in “trip to Bali for $60 per night in Kuta” then you will get a more refined search and are more thank likely to hit your target.

There are a number of sites that you can go to that will help you find grants, but be aware not all of them are free, there are businesses who look like government sites that make you pay a yearly fee to get information but there is enough information out there at NO COST if you simply research. If I recall there is a Grant Directory that used to get produced yearly that helped show you were the grants and no interest loans where.

You can are able to search online for grants. There are sites with information on Government grants and other grants available. You can search for both the local grant agencies and the Federal grant agencies for further information. You may notice that the information is scattered over several hundred or more websites and collecting information may take a long time but it is worth it and you can ask a work experience student to do it, just a thought.

Councils will often help with grants or events in your local region. Sharyn McCaskey an individual was granted $3000 to write up about Rockingham’s Local History.

You can seek private investor or organisation loans.
WARNING do a check on these business first as you never know if they are legit.

Here are some links, may I suggest you find more there are hundreds of them.
http://grants.myregion.gov.au/
http://www.smallbusiness.wa.gov.au/grants/
http://www.australiangovernmentgrants.org/busresources.php
http://governmentgrantsaustralia.org/tips-on-how-to-obtain-business-grants.html
http://grants-gov.com.au/
http://governmentgrantsaustralia.org/small-business-grants

http://www.business.gov.au/grantfinder/grantfinder.aspx/

FILL IN THE FORMS
To receive government grants you would be required to fill in the form with utmost care. Your forms will go through severe scrutiny and hence you should ensure there are no errors in your application and facts are represented clearly without any ambiguity. Most of the business grants proposals get rejected because of improperly filled or incomplete application forms. Make sure you would triple check all proposals and forms, to be submitted. There are businesses that check your applications and offer feedback.
I would also suggest you do a 5 page intensive business plan this is two fold, firstly it shows exactly what and where you want to go and you need it for the grant application. Further you may use this latter for filling in an award submission.

When doing grant applications I research who has been successful, the grant provider won’t give you the winners application but often they list who has won and as such you can contact them directly and ask to see their proposal, many say no but then many say yes, and the worst thing is they say no. Keep your information on a word document as many applications are the same so all you need to do is cut and paste to the many other applications your going after.

TIPS FOR WINNING GRANTS
The First Few Lines
Consider when you’re reading a book or an article; if you don’t grab the interest of the reader INSTANTLY then it won’t be a page turner, make your opening few lines something that inspires, thrills or excites!
Improvise and Adapt
You are never going to fit into every grant so make you fit into that grant, adapt you application and project to suit the grant. Further if you are not yourself qualified for a government loan or grant, consider other ways to use a government small business grant funding program to your advantage. Find a non-profit organisation with interests that align with yours, for instance. Convince them to apply for the financial assistance for a specific objective and subsequently hire you to fulfil it for them. Seek what is the buzz phrase and key group and demographic that is being favoured by grant providers, for a time it was woman’s issues, then indigenous, now it is green, it changes a lot so seek and ask.
Keep Trying
If you are turned down by a government small business funding agency, rethink your approach. Consider what changes need to be made to your grant application and funding proposal to apply for funding from another government agency. Just because one program turns you down doesn’t mean there isn’t funding available for you from a different source. Seek feedback as to how you can improve.
Go for the Obscure grants
Because there are many times that no one applies for them, you still have to meet the criteria but your in with a better shot.
Think outside the box -¬¬ make the funding fit your project.
Government funding programs are not always easily sourced and obtained; their purpose may not seem related to your needs, so you pass them by. However, give such programs a second glance and consider if there are any points where the grant program’s objectives intersect with your own that isn’t obvious. For instance, if you want money to renovate and upgrade your manufacturing facility but cannot find any funding that fits, have a look at government programs offering money to help businesses “go green.” It may turn out your project will result in your company becoming more environmentally friendly, a fact that opens up new funding options for your business as well.
Keep looking for other grant programs
Even if you find a grant program that suits your needs, even if you are approved for and receive financial aid you should keep looking for other federal, state, and local financing options that also fit your criteria. You may end up taking care of all your funding needs instead of just some of them, not to mention the contacts you could make in the end.
Make contacts
Talk with key personnel responsible for approving government grants at various government agencies. Establishing important contacts with government funding agencies in charge of small business programs may provide an opportunity for you. You could end up in the right place at the right time, or your company may come to mind at a pivotal moment. Such contacts may keep you informed of upcoming programs or program changes, or put you in touch with important contacts at other government agencies offering money that better suits your goals.

FOLLOW UPS
Remember to follow-up occasionally with the officials. It may payoff to build a rapport with the grant official so that you can get the updates on time. Government grants may take up to 3 weeks to three months to get processed and therefore you need to be patient.

Remember that, government grants don’t mean free money rather you’d be required to submit a report of your performance to keep receiving the grant. However, the cost of grants is really less than raising money in the open market where the interest rates can be enormous.
Do multiple grant applications, why limit yourself.

CROWD FUNDING WITH POZIBLE

Definition of ‘Crowdfunding’
The use of small amounts of capital from a large number of individuals to finance a new business venture

Crowdfunding makes use of the easy accessibility of vast networks of friends, family and colleagues through social media websites like Facebook, Twitter and LinkedIn to get the word out about a new business and attract investors. Crowdfunding has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.

There are many crowd funding agencies I simply know Pozible so I use them, but do your due diligence and pick which is write for you.

http://www.hongkiat.com/blog/crowdfunding-sites/
10 Crowdfunding Sites that also offer what Pozible does.

It is simply an avenue to cross use your social media supporters and individuals who want to help you raise capital for funding for projects, business start ups or projects. You set up a page, you seek a limit of money and then you start your campaign, Pozible make it easy to see what has been successful for others and as such you simply copy the concept. Rick Chen the Director of Pozible has granted permission to copy his details on his site here. http://www.pozible.com/help/handbook has some great suggestions to start crowd funding

So what is Pozible? Pozible is a Crowdfunding platform and community-building tool for projects and ideas. It was developed to help people raise funds, realise their aspirations and make great things possible.

Crowdfunding with Pozible is a way for motivated makers to access funding beyond ‘official’ channels by talking directly to switched-on consumers, fans, peers and like-minded strangers.

Whether you’re a part-time photographer, aspiring illustrator, avant-garde kazoo virtuoso or app-developing wizard, you can host your project on Pozible.

How does it work?
Pozible provides the platform for project creators to present their ideas to a connected audience, worldwide. If people love what you’re creating, they can support it by pledging money.

In return, project creators offer rewards matched to the level of funding commitment.

Pozible can also be a gateway for discovering and supporting inspirational projects and thinkers directly. By becoming actively involved in bringing more attention to bold new ideas, art, products and the talented people who conceive them, project supporters become a vital part of a true creative community.

For more information on Business Support Contact
Sharyn McCaskey on 95292828 or 0408863331

Have you thought of joining a networking group if so contact
Rockingham Business Sundowners is a networking business owned by Carol and Sharyn that offers often at no cost business support and networking opportunities that are aimed at promoting you and your business, would you like to know more…..
www.facebook.com.au/rockinghambusinesssundowners

*************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

LONG POST BUT IMPORTANT – especially if you admin a GROUP.
Published October 2015.

I am sometimes alarmed at some of the comments on Facebook.

Yesterday I had a lovely private message with a lady who asked a question about a review and being threatened with legal action. We rewrote her review and I believe she reposted it but in a way that didn’t risk her being sued.

I am also aware of an individual who has sought legal action for defamation and slander in Baldivs for FB bulling and comments on a group that has incurred over the last two weeks. This is before a solicitor right now and screen shots have been submitted as I understand it.

Facebook is a legal platform and all comments are actionable in the supreme court.

I have taught Facebook in schools, in communities and for businesses, over 25,000 attendees in the last few years www.mdvs.com.au is my site.

I also owned at the time Rockingham Process Servers and have been serving court papers for 15 years. During that time I have served more than the average with actions either of a cease and desist order or court procedures for Facebook comments. I know of associates in Perth who have seen a major increase in this type of service.

As admins your legally responsible for everything listed on here and further there are cases in court RIGHT NOW
(July 2018 Update… those cases were settled prior to going to court and as is often the case, the settlements are not allowed to be publicly advised)

Some of the advise I have seen on FB is was scary, one even suggesting to name and shame people. Another suggested they couldn’t take action as it was on Facebook, which is so incorrect. ANYONE can take action against anyone for anything, it is whether the courts proceed and the ACCC deem Facebook to be the same platform as what would be for a newspaper, with the group admins as the editors. However legal costs incur as soon as you need a solicitor and that is usually around $450 per hour.

I am not saying DON’T complain if you have an issue just do so in a way that is not going to get you in court.

I am not saying don’t vent, just do so that doesn’t risk your income, family and your property. If a judgement is made against you in court. Some of these cases that tens of thousands in damages have been awarded are of public record.

Consider if someone takes action the cost of the result is NOT THE ISSUE it is the cost of defending an action and the average legal cost PER HOUR is $450 per hour, you will pay tens of thousands in the defence and if you settle or lose you could well be paying for the plaintiffs cost as well.

Just be careful and do your own due diligence to all those who write on Facebook… Many businesses, politicians and individuals are now fighting back.

My point of this post is simply to consider how one writes a post. Then today (2015) on my news feed this article came up and I though HOW APT I will share it.

IF anyone has any questions I am happy to answer them.

https://thewest.com.au/news/australia/mayor-sues-over-facebook-posts-which-accused-her-of-corruption-ng-ya-132311

Feel free to share this post …………

*************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

What is involved in creating a professional Facebook site for your business.
Facebook pages now offer a massive amount of options, tools and platforms to promote your business, whilst you should still maintain a website, a Facebook page will often trump that said website on a Google search.

Whether you’re asking Mdvs Business Services to create a page or if you’re doing it yourself then please tick that you have actioned the following for the maximum of results.

Use photos that are dynamic and appealing and take the time to FILL IN EVERYTHING.
• Pick a category for your business
• Name the business
• Address details
• Confirm address is connected in GPS
• Phone numbers
• Agree with Facebook Terms and Conditions
• Add a cover photo which has correct dimensions
• Add profile picture which has correct dimensions
• Add website details
• Choose post attribution
• Add email address
• Pin page to shortcuts
• Check visitor post settings
• Allow messages
• Check country and age restrictions
• Set up response assistant
• Check notification settings
• Page roles – add admin
• Set preferred page audience
• Add a short description
• Add partner apps or services
• Select appropriate likes
• Connect Instagram account
• Check profanity filter
• Check page moderation
• Choose recommend page to others
• Select username/facebook URL
• Choose price range
• Choose parking arrangement
• Edit start date
• Edit ‘about’
• Edit ‘impressum’
• Add menu if required
• Edit privacy policy
• Invite email contacts
• Like as your page
• Edit ‘story’
• Create ‘services’
• List full range of services, with full description and prices
• Create ‘events’
• Create ‘notes’
• Choose template
• Add client as admin
• Publish page
All for $249 – real value, isn’t it.
***********************************************************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve comparable results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

IDEAS and SUGGESTIONS for your FACEBOOK PAGES …
When you sit down to write your posts your mind goes blank, well so does mine sometimes, these dot points may just help.

• Add your own website
• Always be positive
• Articles from the Internet
• Articles from your industry sources
• Ask for Stories
• Blogs
• Business Cards
• Caption This
• Competitions – STRICT RULES for this
• Complete this sentence: I am reading____________.
• Continue the story____________________
• Copy Others
• Cut and Paste things
• Data List Capture
• Design a poster
• Dr Google for hints
• Fan of the Week
• Finish this sentence
• Give funny facts
• Give quotes
• Interact with clients, discussions and other pages
• It’s Saturday night & I’m ________________
• Links to Twitter
• Meet the office staff
• Meet the sales person note
• Meet the staff
• Memes
• News articles
• Put your terms and conditions on your Facebook Page
• Quotes
• Riddles
• Shopper Dockets
• Showcase your clients buy uploading about them
• Suggest appointment times
• Suggest ideas for marketing
• Tag Tuesdays
• Take photos of your business and Tag your Business
• Testimonials
• Think 10% only gets to see your posts
• Upload while you’re waiting using pages
• Welcome New Clients
• What’s the very first thing you do when you get on Facebook in the mornings?
• You’re LinkedIn details
• Your products and Services
• YouTube
• Clean posts remove the URL
• Like things
• List your awards and community involvement in the about section and as posts and create a note

*********************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Facebook Pages that GO WRONG: –
Gain Access to YOUR PAGE when your LOCKED OUT

This may just solve your problem… Facebook Trusted Friends
https://www.facebook.com/help/215543298568604?helpref=faq_content

How can I choose friends to help me log in if I ever get locked out of my account?
You can choose friends to be trusted contacts in case you’re ever locked out of your Facebook account. After you’ve chosen your friends, they’ll be able to send you a recovery code with a special URL you can use to get back into your account.
To choose your trusted contacts:
Go to your Security and Login Settings
Scroll down to Choose 3 to 5 friends to contact if you get locked out and click Edit
Click Choose friends and follow the on-screen instructions
After you’ve chosen your trusted contacts, you can always click Edit to change or remove the friends you’ve chosen.

We often receive calls from businesses that have an active Facebook page, but for various reasons have no access to either posting on it as their own business nor do they have any back access to all the settings.

The most common reason it happens is:-
• They have had a third party set up the page using their own email and password or an email they have had made up for this purpose from say Gmail and a random password, then everyone forgets that user name and password.
• Someone who is already an admin has removed access to them for either destructive purposes or hopefully accidental reasons.
• They have created a Facebook Business page without it being attached to a personal page.
• They are only editors and not admins.

The Owner of the Business MUST Be an ADMIN
It is imperative that the owner of the business is an admin of their social media business page and if possible the spouse of that person should I feel also have an admin role, especially if you’re a small business, there should always be two or three admins just so access to the back end of the page can be gained via a number of sources.
Only an admin can assign roles and change others’ roles.
An Editor can post on the page and effectively manage a page without needing to ever change a role of a person; therefore consider if it is best to have any employee only maintain the role of editor.

IMPORTANT TO NOTE:- Any admin can remove ALL other admins at any time and in one action, therefore for this reason it is imperative to understand the risk of an employee or third party having this role. Editors have no back end access to change roles however it is so important that if the admin is not the owner then that/those admin/s are above reproach and give clear and transparent access to their log on details.

Q: I had a young person set me up and I don’t know the user name and passwords.
A: A social media site be it LinkedIn, Facebook, Snap Chat or whatever is part of your business portfolio and has a financial value associated to your business, you would not give access to your database to a young person or third party, yet by having some one set you up under their details it is actually what you’re doing. Therefore the sites should always be set up in the owners email and password.
I also would suggest to keep an exercise book or a word/excel document with the site, the user name, the password and the date of birth that was used when creating this page and the URL of each account that you create. This is in case you get sick or pass away, it means others can access your files and act accordingly to what is needed.

Q. I don’t want my personal page attached to my business page
A. In order to gain 100% control and access to your business page you MUST have a personal page set up to host the business account, yes you can set up a business page without a personal page however your page will not be searchable by other people, nor do you have access to around 80% of the Facebook tools. Please note that even though a personal page controls the business page, a personal page is never used, shared or known to any person on the business page, it is purely for the management of the back end role of the business page. Much like a Co Director sits behind a Pty Ltd.

Q: Why can I not make up a personal page in my business name or a pretend name and use that.
A: You can and I see it a lot, personal pages in business names, however it is against Facebook rules and if Facebook see it or a competitor reports it, then Facebook can simply delete the page. Plus you confuse your clients as you have two pages listed and they don’t know which page to connect with.
Truly the best way is to use the personal page of the person who owns the business. It’s the safest way to protect your asset, your brand and your business reputation. If the page has been set up by say a staff member they can hijack it if they become a disgruntled employee and they can do anything and yes that does happen, too many times in fact.

Q: An agency has set up your page and they have control.
A: This should be easy to solve, contact the agency and get them to make you ADMIN. It is easy they simply go to your page and ….
1. Click Settings at the top of the Page.
2. Click Page Roles in the left column.
3. Type in your name or your email (the one used to log onto your Facebook) in the box …
4. Click ADMIN to select a role from the dropdown menu.
5. Click Save and enter their password to confirm.
6. Then either keep them as admin or remove them.
PLEASE NOTE once you make someone admin they have NO back end access for 7 days as a safety precaution.
PLEASE NOTE if that agency balks at making you an admin alarm bells should ring.

Q: The person who set up my page did so under their private email and password
A: This will be easy to solve, contact the person and get them to make you ADMIN. It is easy they go to your page and…
7. Click Settings at the top of the Page.
8. Click Page Roles in the left column.
9. Type in your name or your email (the one used to log onto your Facebook) in the box …
10. Click ADMIN to select a role from the dropdown menu.
11. Click Save and enter their password to confirm.
12. Then either keep them as admin or remove them.
PLEASE NOTE once you make someone admin they have NO back end access for 7 days as a safety precaution

Now these are the tricky and hard ones to fix.
Q: The person who set up my page has left and I cannot locate them
Q: The person has been sacked and is a disgruntled employer who won’t return my calls.
Q: My business partner/wife/ex friend who set up the page won’t talk to me or make me an admin.
These are hard job to successfully rectify and is quite time consuming, may I suggest that you follow these simple suggestions, it is what we social media managers would do. If it becomes too much call me on 0408863331 or email me at mdvs@iinet.net.au

You cannot locate them or they are disgruntled.
Try this link “I think my Page was hacked or taken over by someone else” and follow the questions, https://www.facebook.com/help/738660629556925 however my understanding is it is checked by a “robot” not a human therefore it can be unsuccessful. BUT be mindful the end result may be Facebook closing down and deleting that page. So keep reading first. …..

They are disgruntled ex staff or family members or ex partners or spouses.
If you report it quite often Facebook will shut the page down, effectively deleting everything on it.
Our goal is to NOT lose all the hours you have spent interacting and engaging to build a following, so what else can you do?
Beg or Threaten?
• You could contact and ask/beg the ex-employee for the Facebook Page back your pride may take a hit but at least you have the page back.
• Ask another employee that’s still friends with that ex-employee to see if they can intervene, before you do this make sure that your not crossing any lines that can make that current employee feel they have to do it or else. Use your words wisely.
• You could approach a lawyer to write to them or write yourself advising that unless the page is returned to you immediately that you will pursue civil action against them.

Here is a form that may also help, but I would not be confident using them myself.
Reporting a violation or infringement of your rights – other
https://www.facebook.com/help/contact/797573933590053
This form can be used to report that you are the rightful owner of the Facebook Page’s copyright/trademark and by ticking the box that states you don’t have access to the Page, and giving Facebook enough evidence that you are in fact the rightful owner of the Page, may be a resolution to you regaining admin status.

THE BEST SOLUTION USUALLY ENDS UP AS THIS.
Using the owner of the businesses personal Facebook create a BUSINESS PAGE, try and make sure you name the page as the exact same name as the page that you want to claim. You can always change it later if you want. Upload the profile photo and the cover photo and details as per Facebook’s request.
IMPORTANT: – that you use the phone number that is listed in the white and yellow pages.
Get your page verified.
To verify your Business Page once it is set up.
1. Click Settings at the top of your Page.
2. From General, click Page Verification.
3. Click Verify this Page, and then click Get Started.
4. Enter a publicly listed phone number for your business, your country and language.
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter that code and hope Facebook says yes, if not you will have to upload a photo of your business registration as proof.
Then using this link https://www.facebook.com/help/249601088403018
As your not an admin of the page you want to merge you will not be able to merge/delete the page.
If there is a duplicate page you want to claim or a page that is misrepresenting itself as your business, click on the option, report the page, select “duplicate of another page” and follow the instructions.

Sometimes it works other times you have to report it over and over but eventually it will go.
To push down the duplicate page, operate your page with posts for the first few months at the very least once or twice a day, invite friends and associates to like the page, the more active a page the more it will be shown in a news feed and on a search bar.

ARE YOU TERMINATING A STAFF MEMBER or HAVE A CONCERN…
IF you feel an employee may be or may in the future become an issue then remove them as admin and make them an EDITOR on your page.
Go to your business page and ….
13. Click Settings at the top of the Page.
14. Click Page Roles in the left column.
15. Type in their name as it is displayed on their personal page, or their email the one they use to log onto their Facebook in the box …
16. Click EDITOR to select a role from the dropdown menu.
17. Click Save and enter your password to confirm.

IMPORTANT TO NOTE, IF YOU ARE DISMISSING AN EMPLOYEE OR THIRD PARTY REMOVE THEM BEFORE YOU HAVE A FACE TO FACE TALK. So if you need to remove an employee or third party and give them no operating access to your page then go to your business page and ….
1. Click Settings at the top of the Page.
2. Click Page Roles in the left column.
3. Click the x next to their name and remove them
4. Click Save and enter your password to confirm.

Long winded blog I know and it’s a pain in the rear end job trying to fix it.
I hope that I have helped in some way and if you need anything simply call me on 040886331 or email at mdvs@iinet.net.au

*************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices