After you do business with your customers why not follow up a week or so later with an email, “How are you?”, “We trust you are happy with us”, “Can we be of any more assistance” or ”Would you write a review for us please”.

This way customers feel like you’re invested in the relationship. Especially if you make the call or email more personal, for example you can add a sentence such as, “When we were there the dog Chaos was not well I do hope he is on the mend now”, or “You were about to head out to Bali, how was your trip?”

Below you will find a template email you can copy and send out.
Feel free to copy and use it or instead use it as a basis to enhance a more personal and exact one for you. Here is the template.

***************************************************************************

Hello …. PLACE THE NAME HERE and thank you for recently allowing us to be of service to you.

NAME YOUR BUSINESS HERE are committed to maintaining our high standards, whilst our goal is to keep our costs reasonable.

People look at reviews and will book a business based on that feedback, with 80% of residents in our region having an active Facebook account, we have now a strong focus on this marketing tool.

We have a favour,
If you’re happy with our service, we would appreciate it, if you would write a review for me, if so here is the link:- https://www.facebook.com/PUTYOURLINKHERE
OR
You may prefer a Google review, if so type in www.google.com.au then in the search bar type NAME YOUR BUSINESS HERE our Google Places add will appear on the right, then click the write a review button and write away.

If by some chance we have not given you what you feel is 100% or you have any concerns would you email me at PLACE YOUR EMAIL HERE or if you wish to have a chat phone or text me directly on PLACE YOUR PHONE NUMBER HERE.

Thank you for your time and support and again thank you for your business.

Any questions you may have in the future or now regarding your YOU FILL THIS IN WITH WHAT YOU CAN OFFER we’re only a phone call away.

regards
NAME
BUSINESS
EMAIL
PHONE

***************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25,000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most respected Facebook specialist.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017 and 2019.
Sharyn was nominated for a life time award in 2019.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently sharing with one other marketing specialist, the PR and Social Media Marketing Support for Rotary In Western Australia.

Website https://mdvs.com.au
Facebook https://www.facebook.com/SocialMediaSpecialistSharynMcCaskey
Instagram https://www.instagram.com/marketingbysharynmccaskey
YouTube Search Mdvs Facebook Management and Training
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

Reviews are the life blood of a business.

Do you want more Facebook and Google Reviews? If so here are some tips.

Whilst a certain number of people will organically write a positive review for a business, thousands more would gladly also do it ….. IF we asked.

• Ask the customer at the end of the sale either face to face or in a follow up email.
• Ask the customer at the point of sale in a poster on your sales counter.
• Ask the customer in the email you send out that also attaches the account, set up a standard email in your MYOB or Zero or as I did using Invoice2Go.

There is a certain finesse to asking for reviews and I have some emails below you can use.

Another way is have a flyer on your counter, if you’re a café on the table, behind the toilet door at your business so they have something to read whilst their sitting there, or in the reception room.

Perhaps you’re signage could say something like:
Welcome to ABC, it’s nice to have you here, the WIFI password is 12345dcf67. Whilst you’re on line, please use your Facebook or Instagram to CHECK IN to our establishment.

OR If you don’t offer WIFI, something like:
Thank you for joining us here at ABC, marketing today is tough and people love to read reviews, they are the life blood of any business, would you please write a review for us when you have a minute, we’d really appreciate it, our page is … Name Your Page Here.

OR A poster saying:
Welcome to ABC, if you have a moment would you kindly CHECKIN on your Facebook App and let people know you’re here, why not include a photo.

Asking your customers to CHECK IN using their Facebook app to your business IS MARKETING GOLD, for two reasons, the check-ins go on that customers personal page and tells all their friends they are supporting your business and the next day Facebook sends them a notification to say, you checked in to ABC yesterday, why not write them a review.

It’s always best for YOUR page if they add a photo during that check-in/post as you can use that check in for your marketing for your future posts on your page, I often share customers check-ins to our page saying thank you to them for being a customer.

Here is a few email templates that also may help you. Feel free to play around with the content. You can ask for a Facebook OR Google review or adapt the letters below to ask for either of them, make it easier by adding your own link / URL to your page into the request.

Email Template #1
Thank you for using ABC.
This business is owned by John and Mary Smith, both of us are community minded and we’re a family owned business living and working within this great city.
Today businesses succeed or fail on reviews. New customers will always look to see what others have said about a business before they call or make a decision.
If you’re willing can you do one of these.
1. Reply to this email with your positive review and we can use it in our marketing.
2. Write us a review on Google, simply go to www.google.com.au and type in the search section our business name and then follow the prompts in order to leave a review. It’s on the right hand side of the page if you’re on a desktop.
3. Open up our Facebook page https://www.facebook.com/MdvsBusinessServices (use your URL here) and follow the prompts to leave us a review.
Whilst our feedback is consistently positive we acknowledge that on rare occasions for various reasons we may have not met your satisfaction 100%. We ask that if this is the case you allow us to rectify any issue, all we ask is that you give us a chance to fix it by talking to us first.
We look forwarding to hearing from you and perhaps seeing you again.
Thanks again so much
John and Mary Smith

Email Template #2
How often do you use online reviews to decide if you wish to use a business?
In today’s world online reviews are so important to a business, so may I ask a favour…..
Will you take a moment of your time to write down a few lines on our Google page.
Head to www.google.com.au and then type in the search bar MDVS Business Services (Name your business here).
If you’re on a desktop look to the right of the page and you’ll see our information and link that says write a review.
It’s a very quick and easy way for you to make a difference in our business promotions.
We really appreciate your time and your business!

Email Template #3
I’m writing to thank you for choosing us.
Our goal is to exceed every customer’s expectations and we hope we have achieved that.
Because social media is so crucial in today’s marketing, we have been focusing on increasing our Facebook presence. Would you be willing to leave us a review on Facebook? It should only take a couple minutes and would make an immense difference to our business.
If you’re willing, you can follow this link https://www.facebook.com/MdvsBusinessServices (use your URL here) to leave a positive Facebook review for us.
Please let me know if you are not pleased with us and we can speak about it personally so you’re sure you’ve been heard and your concern addressed, my number is 0408863331.
Thank you again for your business and your time!

So if you found this article helpful, why not HIT the LIKE button on our Facebook page, https://www.facebook.com/MdvsBusinessServices
Perhaps you’d be kind enough to leave a review about the FREE marketing tips via our vlog and blogs we offer.

THANK YOU FOR READING THIS and feel free to share it…

*************************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25,000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most respected Facebook specialist.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017 and nominated for a life time award in 2019.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently sharing with one other marketing specialist, the PR and Social Media Marketing Support for Rotary In Western Australia.

Website https://mdvs.com.au
Facebook https://www.facebook.com/MdvsBusinessServices
Instagram https://www.instagram.com/facebookmanagementmdvs
YouTube Search Mdvs Facebook Management and Training
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

You’ve spent time, money and no doubt a lot of thought in producing your video for your business, you may have created it yourself or you may have employed an agency.

However without the “add a description” being correctly and extensively filled in, well the end result is you’ve lost a lot of FREE SEO (search engine optimisation | getting found on Google) and by extension, you’ve lost a lot of potential customers.

Consider this , in today’s world 80% of people on line are millennials, if you cannot be found in one or two clicks, in their minds you cannot be found.

Getting found on Google is hard, it’s exactly like finding a needle in a haystack, Google is also filled with so much noise, however the more needles with your details that you put into that haystack the more easier it will be to find you.

So that is the problem, however by reading the rest of this blog, I will supply to you the solution.

1. If you’re using a production company have them upload your videos with YOUR Calls To Action on their YouTube channels, these will be added in the “add a description section”. You will need to supply them your Call To Action sign off.

IMPORTANT when writing your sign off, the www.website address is read as cat, dog, the. On YouTube in order to create the hyperlink your website MUST be prefixed with the hhtp:// EG: https://www.mdvs.com.au

2. Make sure your video is also uploaded to YOUR YOUTUBE BUSINESS CHANNEL, if you don’t have one, create one and make sure you fill in all the about details, these channels are FREE and as YouTube is owned by Google, well Google like it when you use their services. To create a page is easy, YouTube have made it user friendly, simply follow the prompts, but we get that some people haven’t the time or the care to set one up and therefore if you need help, email me at mdvs@iinet.net.au for a $350.00 fee we can create one for you, complete with photos, calls to action details and relevant SEO that will get your YouTube Channel looking professional and be searchable in a Google Search.

IMPORTANT regarding your Call To Action Signoff.
If you’re uploading to your channel via the phone then save your Call To Action Signoff in the notes section of your phone so all you need to do each time you upload a video is copy and paste it into the “add a description”. If you’re uploading your video via a desktop save the Call To Action onto a word document, under a file name “YouTube Call To Action”, that way all you need to do when uploading your video is cut and paste it.

3. You must give your HEADER a relevant description, the header is what Google matches with what people have placed in the Google search bar, so many people make the mistake of putting in their business names here, but as this is where YouTube MATCHES up with what a person has put in the search bar, rarely will it be your business name. Think about it, when you’re looking for a product or service that you want to know more about unless you’re specifically after the business you’ll actually type in random key words, so consider the header to be written with “what is your customers looking for”, what are your customers random key words.

Suggestions may be…
• How to change a tyre on a ford capri.
• Packages to Bali from Perth for $500 including air fare and accommodation.
• How do I get a non-bank Loan for a Car
• How can I make Facebook work for my business.
Does that make sense?

Further if you can and if it is relevant make the search LOCAL
• Facebook Training for Businesses in the Rockingham Area.
• Getting a business loan in Perth
• Best Fruit and Vegetables in Rockingham.

TIP: The more information regarding keywords you can put in your header the more likely Google/YouTube will match you up.

4. Make sure your uploaded video is listed to PUBLIC.

5. Don’t waste an SEO opportunity, add a message to the upload so it also goes on your Google Page, that is on the right hand side of the page, if you’re uploading via a desktop.

6. Now let’s talk about the Description. Each time you upload a video you will need to write a sentence or two that relates directly to that video, this will be a more in-depth wording that compliments the header of this video, keep it simple, short and to the point. Then always finish off your video with a templated Call To Action Sign off. Here is an example of one of my YouTube uploads.

HEADER Helping you with Content ideas for your Facebook posts.
DESCRIPTION Here are some ways to develop ideas and content for your Facebook posts. Grab a pen and paper and get ready to come up with some points so when you’re ready to post you’re not sitting there thinking, now what do I write.
Thank you for Watching! (then here following from now is my templated sign off that I use on my videos and my blogs, and sometimes I adapt it for my Instagram).
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most influential people.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently the PR and Social Media Marketing Support for Rotary District 9465 which encumbers half of WA.
Website https://mdvs.com.au
Facebook https://www.facebook.com/MdvsBusinessServices
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

7. Put the YouTube Link you’ve just created onto your social media sites and remember to reuse it every few months, the content on your YouTube Channel should be shared and reshared every few months. After all if it is relevant and generic about your business now then it is again in a few months, obviously if it is a Christmas Video then showing it in June is a moot point.

8. Why not make a blog out of the video, write a few sentences into your blog then add the YouTube URL/link into the blog and invite people to watch it.

Thanks again for taking the time to read my marketing tips, as always its been a pleasure writing them.
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most influential people.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently the PR and Social Media Marketing Support for Rotary District 9465 which encumbers half of WA.

Website https://mdvs.com.au
Facebook https://www.facebook.com/MdvsBusinessServices
Phone 0408 863331
Email Mdvs@iinet.net.au
Sharyn McCaskey your Facebook Marketing Specialist.

Make sure you fill it all in Correctly

This whole content is available via my blog on my website.
It’s called Sharyn’s Talk for the Rockingham Visitor Centre. So you can catch up on what your hearing later. www.mdvs.com.au search blogs.

Before we move on, why have I done this at NO COST to the Rockingham Visitor Centre..

Consider this also with written proposals people will read a contract proposal or a quote but they will not really take it on board till they see the COST. So first tip of the night, always put your amount of the quote on the front page of the proposal.

So why am I doing this for no cost, what is the upsell…
1. It builds up your trust about me.
2. Whilst Facebook is NOT a numbers game despite what people say/think, especially when they chase the likers, but I am going to contradict myself as I would LOVE you to hit the LIKE button on the MDVS page cause I am so close to hitting 1000 and its killing me and my OCD. My page is www.facebook.com.au/mdvsbusinessservices
3. There is a group that we run and we upload Facebook tips and tools for your business and how to’s for Instagram and General Marketing and of course Facebook tips that I will ask you to join if you want https://www.facebook.com/groups/SocialMediaTrainingandSupport
4. MOSTLY I get to ask a room full of people to please support our beachfront traders during the foreshore renos.

There that is my upsell… so don’t wait to for click bait there is none coming.
Everything today is on my website and you can reread it later.

So Facebook…
To be honest JUST DO IT… post a photo, make a comment.
The fact is that your here to make changes to your marketing, you will hear a lot tonight, but will only take one or two things, that is perfect and is normal, but once you master that one or two things then come back to this and do two more.

The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.
Leave your user name and passwords in your will.

Facebook and Social Media should be only around 15% of your marketing..

How to use social media as social selling tool to sell to people not at people

The truth is that unless you understand why people are on social media and what exactly is marketing then Facebook or Instagram won’t work.

Why are people using social media?
it’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too.

People want to be heard and seen and valued.

Anyone can DO Facebook, they make it so user friendly and there is a YouTube for everything on the how to…. or the Facebook help section, but unless you understand Marketing Facebook won’t work as well.

Marketing is not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself

You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me,
Meaning what does the customer get out of it. Consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients?

Purchases are based on three main objectives the want, the need and desire.

I want it A ring from Lovell Jewellers
I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs,
I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution:

Again tonight I am the problem solver of your Facebook needs……

Here’s another example if you were a pool shop, then your post may read something like:-
Do you hate cleaning your pool? Then don’t, allow us to do it for you, call me 0408863331 and see just how affordable it is, allow us to give you your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business. People will trust businesses who handle a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, did you know by the year 2020 that millennials will make up most the workforce…

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a woman’s day magazine, people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.

I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with a sound knowledge of resolving issues in a mature way to manage your page.

After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, then over time all the little titbits of information on your site become an entire site full of knowledge.

If you’re doing ads then that is a different story and a different seminar, that is about find the problem, you be the solution and a must each time, a call to action.
During that we talk about the why we don’t BOOST POSTS EVER…. We create ads in business manager.

MDVS has always has the manta knowledge is power, education is key… you be that educator, stop trying to not let your competitors know what you’re doing, they already know, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post every second day or so do so at various times.

Post around 4 times a week, no one is that invested in your business and if your customers see you every day they’ll often switch off. It is better to engage 4 times a week than post 7 times. ENGAGEMENT is the key.

EMOTION, every single thing we do is based on it, I have over the years had 7 posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one and each viral post was about one or two sentences.

Everything in marketing is emotion based, EVERYTHING.

If you can get them to think… laugh … or have to engage such as using a meme that says ok if three apples are 12 and 4 oranges are 8 what is six carrots, use Canva to create YOUR brand on the meme so if its shared your business is also shared. Ask quiz questions, trust me people love it.. ask the accountants page I manage.

Tell your story… your WHOLE story… be personal but not private.
I am often told, that post I put up with so and so in it worked better than the ones you put up about the product, and yes it does. People like to hear and see about PEOPLE.

Lets head into some TIPS…

Your post is usually alive for around 2 hours before it goes into the Facebook abyss.

Post a combination of talking about your business, sharing about your personal life and staff, general information about the community and mix and match these posts.

At least once a week make a post that has a phone number or email contact on it, many people think it’s on my page and yes it is, but people only generally look as far as the wall that the post appears on and rarely do people click to your page, so make it easy to contact me and find me.

Short posts, one photo or video, @ tag your business and if needed add the phone number. If you’ve gone to the see more on the post you’ve posted to much.

Make sure you page is complete, with services, note’s, notes are Facebooks versions of Blogs, reviews, addresses keyed to a google GPS, automatic reply to messenger, there are around 44 aspects to making page professional, take the time to do it properly click and answer every question, you’ll only need to do it once and it can be your whole TV station that speaks about you.

Download the app PAGES, Facebook app is YOU, the Facebook Pages APP is your business, so when uploading always use PAGES when operating your business.

VIDEOS, Facebook LOVES videos, they’re actually commencing scripted TV shows and one day will be exactly like Netflix, where you will watch shows on the Facebook platform and the paid ads will be the … ads.

Your phone is your video, the camera on the phone is often better and a professional SLR, take photos on a angle, take photos of your products, your showroom, your dinner at a local restaurant, I videoed our Rotary meeting and uploaded it, being a Rotarian can for some create trust.

Watch this video on using the phone, its awesome.
https://www.facebook.com/iPhonePS/videos/1580965291964852

To use your phone, open the app pages, click on the video, create a 30 second video, write a comment then post or schedule it.

When posting make sure you ONLY make your post with one photo attached or one video. If you’re going to make your post have more than ONE photo then CREATE an album

Change your cover photo weekly and use it as sponsor of the week, player of the week, house of the week, employee of the week, make sure when you upload that cover photo that you also double click on the photo and write a comment. This is one time you can write war and peace, go for it make it a long post with a call to action on it.

Personally I create my content on my desktop or laptop and respond via my iPhone using Pages.

I schedule about a week or two in advance… You post as normal, one photo, one comment then click the share now button, a drop bar will come down and it says publish now, schedule, backdate or draft.

How to create content constantly and instantly that works and is what customers want to hear

Your website is a treasure trove or short sharp pieces of information

Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

CHECKIN POSTERS
checkins are MORE important than getting LIKES so ask your customers to CHECKIN rather than LIKE a page, when you check in it says ABC is at your business, now that is a TRUE recommendation, someone is using you, then the next day Facebook sends your customer a message saying, hey you were at ABC yesterday, write a review. It also works a treat as it goes on their person page that they have checked in and often people will comment with, “oh I love that place” or “what was it like”

A good Facebook page that creates engagement will take about 6 months to start to develop so don’t give up on it … people need time to trust you.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond.

Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

Another aspect to posting is you GIVE first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

Century 21 Rockingham did a post the other day saying that people prefer a root canal over buying or selling a home etc etc… They put a photo up of the century 21 logo which people assumed was a sales ad, I’ve been thinking about it today and instead how would this be, “What does a root canal have to do with selling a home?” Well etc etc…but also end it on at Century 21 dealing with us is painless. The photo would be a Root Canal, the reasons its emotive.

Grab peoples attention stand outside the box and the norm.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material.

Do you use Canva? Its free its easy and its brilliant. It’s a godsend of easy graphic design templates that you simply fill in… www.canva.com

On average a social media user will check there wall at least 10 times a day, millennials will double or triple that.

Social media IS SOCIAL it is NOT sell at me!

It was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a by-product of the platform, a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.

“When I sit down to write my statuses my mind goes blank” This is often said to me during workshops and it happens to me to.

So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later with on my page and my clients page, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages and see what is working for them.
5. I use the DRAFT scheduler a lot, so I will take loads of photos and upload them to drafts, then later I will edit them and write the content, the photo always reminds me of what I was thinking at the time, then I schedule it. You can also put in draft any thinks, threads, YouTube videos anything, one page I have has over 52 items in draft and when it comes to posting its all there for me to simply edit and post or schedule.
6. I rehash OLDER posts, if it was relevant then its relevant now.

Here is a tip…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list. Again each one of these will form the basis of your content and by the time you have brain dumped you’ll be set for six months of promotional marketing posts.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business.

Share posts from other pages, if you have already posted for that day then click the save button and then share that post a few days later, go to the saved section on your Facebook and open what you have saved, click the share button, MAKE SURE IT GOES TO THE PAGE YOU WANT IT TO GO TO AND NOT YOUR PERSONAL PAGE, write the content, @tag in relevant businesses or individuals and post now.

Don’t expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.

When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.

A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

Here are a few simple notes
• @tag your own business in your post if you’re writing from a desktop, this creates the blue writing and gives ease to having people like your page.
• write as if your speaking to one person,
• use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.
• Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and
• don’t forget to have a call to action, e.g. if you say call me then add your phone number.
• Don’t #, people see that as spammy, plus the searchable actions that a # offers on Instagram are limited on a Facebook, the exception is a brand or movement like #me2 or #supporttheforeshorebusinessesduringtherenos and use these # in a sentence.
• When people like your post, hover over the likes list and Facebook gives you the option to then invite people to LIKE your page.
• If you’re not interacting with others you cannot expect people to interact with you. Likes get likes, comments get comments.
• Respond to everything … every like or comment
• NEVER double post by all means post today on Facebook and then the same post maybe a little differently a week later on Instagram but don’t double post, its often the same audience and they feel spammed.

Hashtags # on Facebook
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post.

Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook.

However, if someone @tags your business you receive notification from Facebook that this has happened.

STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting every few days so that over time your site becomes a case history of your business.

This is what creates credibility.

If you make people happy you make more money it really is that simple.
Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…


Creating an optimised Facebook business page

This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Networking Groups are the fastest growing businesses right now, make sure you connect up to one that suits you, is reputable and you can invest your time in.

Whilst a on line presences on relevant social media sites and a optimised website is imperative, it’s just as important that face to face relationships are able to grow and flourish.

People do business with those they know, like and trust. Referrals are a further way of gaining customers, however in most cases referrals come from those clients, friends or associates that KNOW YOU.

Face to face networking can be intimidating, so why not ask the host if they will introduce you to friendly attendees, the best form of introduction is a genuine hello with, “I’m new to this, my name is ABC and my business is ABC”. We all started at one time so people will want to help you.

Don’t sell at someone or thrust a business card into everyone’s hand, in todays world its about getting to know you first, then the business and then if warranted exchange cards.

It usually takes around 3 months of continued support to a group before people really state to trust you, that is why I suggest you go to any networking meeting twice then decide if they’re a right fit for you and visa-versa and ONLY join if you can commit to most of the meetings.

Over the years I’ve been told, I joined this group and got nothing, but when I say, “oh I have never seen you at functions” the response is always, “I never went”.

In order to get the most out of face to face networking real time needs to be invested, personally I have seen MASSIVE financial results from a few hours of investment.

Each group has its own personality and the best way to find out about that is to google about them, call them or meet them.

With Carol Frieling, we own RBS BUSINESS BREAKFAST CLUB
www.rbsbreakfastclub.com.au
Meets every second Tuesday at 6.45am, the group has around 54 members, those said members connect up, form professional alliances and refer to each other in a supportive and proactive way. Would you like more clients, more genuine leads and more profits? If so then connect up with professional business people who understand that time is important.

I’ve been involved with this organisation for decades ROCKINGHAM KWINANA CHAMBER OF COMMERCE
www.rkcc.org.au
The chamber is the peak business body and has over 350 members, they hold a number of events, meetings, workshops and functions during the year. You’re always welcome to attend a business after hours to try before you buy but do call them on 95923333 for catering purposes.

Many of my business friends are in this group and they love it BNI
Rockingham https://www.facebook.com/BNICoastalRockingham
Kwinana https://www.facebook.com/BNIEliteKwinana
Baldivis https://www.facebook.com/BNINetWorth
BNI’s mission is to help members increase their business through a structured, positive, and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

DISTRICT32 has just launched here in Rockingham. https://www.district32.com.au
They say, District32 exists to support, promote and provide opportunities for small businesses in Perth. Through a cooperative system we work together to provide the necessary training, exposure and promotional tools for small business.
District32 is a brand that stands for business, community and collaboration.

The lady running this group Lisa is just awesome, The SECRET HARBOUR BUSINESS NETWORK
https://www.facebook.com/SHBusinessNetwork/
Combine your marketing, business support and training needs all in one weekly breakfast meeting which is held on a Wednesday, their vision is to see local business owners build prosperous relationships and support the local community.

And excellent source of business contacts is ROTARY and late 2019 Rotary will be launching in Baldivis and Rockingham the Rotary Means Business Sundowners, where members of Rotary who own and run businesses will host networking nights for small businesses to attend.
There are three clubs in our region, visit each one to see who fits in with you.

Rockingham Rotary – they manage the Rockingham Rotary Markets a great place to promote your business, held every Sunday behind the Gary Holland Centre, it attracts around 3000 people per week.
https://www.facebook.com/Rockingham.Rotary.WA
Palm Beach Rotary – they do the Rockingham Beach Cup
https://www.facebook.com/RotaryClubofPalmBeach
Baldivis Rotary Club – this group has a great focus on business
www.facebook.com/Baldivis-Rotary-476718429386011

What is NETWORKING?:
• Getting together with other businesses and sharing ideas.
• Getting together and promoting your business.
• Getting together and listening to other business
• Having a few drinks or a round of golf
• Showcasing your products and services at an expo.
• A tool to increase your business and profits
• Meeting new businesses and potential clients.
• Chatting over dinner, lunch or a breakfast function.
• Getting together to discuss work concerns and solutions
• Introducing other business to each other
• Holding your own seminars or functions
• It is the MOST IMPORTANT and POWERFUL tool in marketing
• Cost effective way to increase YOUR business
• Is something that does not come straight away but in time and must be worked AT!

Networking GETS you WORK and PROFITS

**********************************************************************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 25,000 attendees in Facebook Marketing.
She manages the marketing of a select few clients and is considered one of Perth’s most respected Facebook specialist.
Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015 and Winner again in 2017 and nominated for a life time award in 2019.
Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and her clients get those results as well.
Sharyn is currently sharing with one other marketing specialist, the PR and Social Media Marketing Support for Rotary In Western Australia.

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au
https://www.facebook.com/mdvsbusinessservices

Notes from my talk with the City of Kwinana to community groups and how to make Facebook work for them.

Points for the talk included are…
• People are emotive … you have to make your group fun and inviting… make it so that I want to be there, I want to be involved and I FEEL I will be welcomed.

• Keep your posts short and simple, do a post a day for 5 days a week but make it different days each week and at different times.

• People buy on the want, desire or the need – How does your group fit into this.

• What are my objectives and what am I trying to achieve?

• Write then down, do I need more members, more sponsorship .. what.. start with the end in mind and work back…

• Not everyone knows about your group therefore jot down every little thing, uniforms, do you stop playing during school holidays, costs, who is already a member, sponsorships, scholarships, tell me more…. So many people post as if everyone knows what’s in their head, take it to basics… consider I know nothing about your group there walk me through at a basic introduction and then make each of those basic points ONE post.

• When posting make sure you ONLY make your post with one photo attached or one video.

• Change your cover photo weekly and use it as sponsor of the week, player of the week, make sure when you upload that cover photo that you also double click on the photo and write a comment.

• If you’re going to make your post have more than ONE photo then CREATE an album…

• At least once a week make a post that has a phone number or email contact on it, many people think its on my page and yes it is, but people only generally look as far as the wall that the post appears on and rarely do people click to your page, so make it easy to contact me and find me.

• Have a call to action like I have at the bottom of this blog, keep it in a word document so that you can cut and paste it when you need to. it is always good to post the call to action sign off on your cover photos.

• As a rule of thumb Facebook posts should be a two sentences, if you have gone where the reader has to click see more, then your post is to long.

• If you need a long post, create a NOTE, this is Facebooks version of a blog. (google how do I create a note)

• A cover photo comment should be more than a few lines, this is where a good call to action sign off works well.

Don’t ALWAYS make your posts about the group/association, consider education or funny stuff to about your sports, and remember Google is your friend in finding content.

• Do not always make it the same photo, same story, same thing … varied and different photos and posts keep your Facebook interesting.

• Make your post EMOTIVE and personal, the best person to manage a page is someone with a happy attitude. Consider something like this….
“Can you see how much fun we’re having, now can you see yourself here to, if so call 0408000000 and join us, we love meeting new people”.

• Have multiple admins in case someone dies, or moves on, plus multiple admins mean that different personalities come across the page.

• Everyone admin should post BUT don’t overdo it, check the scheduler to make sure your not trumping someone else’s post, one post a day is enough.

• You should have a Facebook page for public promotion as this means you get to double barrel your marketing and your page has people being able to LIKE it without asking to JOIN a group, this means people can watch you before making a decision to join.

• Once you have created a page, type in Google how do I create a Facebook business page and follow the promotes, its easy to do …

• Once you have created the business page, then download on your smart phone the APP PAGES, it’s a white background with an orange flag.

• Then on your phone the APP Facebook belongs to your personal page and the APP Pages belongs to your business group.

• Learn to Schedule your posts, both on the business page and the group page, again Google is your friend, just type in how do I schedule a post on Facebook on a phone, then how do I scheduled posts on Facebook on a desktop and how do I schedule posts in a Facebook group.

• If you have a game, show, exhibition or whatever use the Create An Event page on your Facebook page, this is an excellent way of getting people to your event.

• Consider making a film on your iPhone, Facebook LOVE films no more than a few minutes.. Make a film about everything, the game, what members think, reviews, a fun time people are having, how to’s, ask a member a question.. anything…

• Take candid shots AVOID the same gym/game photos over and over.. make them different .. and remember if you take a photo on a slight angle it attracts more attention as your eyes say that doesn’t look straight.

• Consider you’re a football team, or a Acting group, if so then look at following the pages of the professionals playing leagues or what plays are on at other theatres, then share their events or information to your group so that its not always you, you and you.

• Invite people out, design an individual flyer or more personal invite and hand these out … take a photo of it and put it on your page.

• Do a list of WHY become a member… write down 20 reasons and there you have 20 posts.

****************************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well-respected Award Winning Facebook Marketing Specialist, who has trained over 25000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people. Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015. In 2017 she won the Rockingham Kwinana Chamber Of Commerce Micro Business Award.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 48,000 with 900 likes and the clients whose pages she manages have achieve similar results.

If you visit www.mdvs.com.au you will find loads of useful and practical tools to help you in the blog section.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

_______________________________________________________________________________________

THIS MAY ALSO HELP.. But just so you know I didn’t write it.
Facebook tips from a Tennis Association page that suggests these items for a tennis club.
Now how can you adapt these to your page.

• Select an engaging cover photo and something that shows why your fans would want to engage with your club
• Always ask permission of the subject in photos if you can use it on Facebook
• When using someone else’s images, make sure you credit the photographer/source (give credit where credit is due)
• Focus on content that is going to be useful to your audience e.g. Events, team results, club news, coaching tips • Consider club promotions and how this could link to your Facebook profile i.e. ‘Like’ our Facebook page to receive 10% off your first lesson
• Use photos and videos as your primary source of content. These result in the highest engagement.
• Have multiple admins (people who can update) so that the responsibility doesn’t solely rest on one person
• Update at least 2-3 times per week. Entice people to give you a ‘like’. Avoid multiple updates in short spaces of time
• Compile a list of community guidelines or “house rules” to encourage productive participation by users and grow a transparent community
• Once you’ve entered a link into the status update, you can delete the URL for a cleaner look
• Keep content short and sweet
• Ask questions at the end – posts ending with a question have a higher engagement rate as fans are not distracted from providing a response
• Test and learn – take advantage of Facebook insights to understand what ‘type’ of posts elicit the most engagement • Flexibility is important: listen, learn and act – continue to closely monitor your communities; you never know what might come from it
• Make sure you are posting as your club and not your personal account
• Don’t ignore or delete complaints – this shows you don’t care and/or is hiding something
• @Tag others in posts (done by placing the @ symbol in front of the page you want to tag e.g. @AustralianOpen)
• If you have your message inbox on, try and check regularly and respond to any urgent enquiries
• ‘Like’ other pages that your page should be interested in. (e.g. The Australian Open ‘likes’ Roland-Garros, Wimbledon,
Roger Federer, Serena Williams’ pages)
• Schedule posts for times when you know people will be checking social media, but you won’t be in the office. These
can be accessed through the activity log

more of these can be found at
https://www.gamesetmatch.net.au/site/DefaultSite/filesystem/documents/MktgComm/Social%20Media%20101%20-%20For%20Clubs.pdf

Sharyn McCaskey talking to community members at a City of Kwinana Workshop

FACEBOOK AND INSTAGRAM
Key points that will get you better reach and traction.
Sharyn McCaskey
Mdvs Business Services, Your Facebook Marketing Specialist.
W: https://www.mdvs.com.au
FB: https://www.facebook.com/MdvsBusinessServices
PH: 0408 863331
E: mdvs@iinet.net.au
I was the keynote speaker at the Peel Chamber of Commerce 5 after 5 Sundowner on the 11th July 2017 and this was the speech…

******************************************************************
Tonight, is going to be an overview only, if we were to talk all things Facebook we would be here for a week and by the time we finished that week Facebook would have changed it anyway.

I talk fast and my workshops are for those who don’t like the death by PowerPoint, they’re very interactive and about having you leaving with tangible business support.

Write down what is useful and you will ONLY take ONE thing from this, that is the same as anything, your mind takes what is most useful to you. However here is the biggest tip DON’T worry about changing all your social media and marketing just change and implement ONE point, then when you have mastered that do another thing. That way YOU will make the changes.

DON’T worry about tonight as everything in on my website FREE in the Blogs section under Sharyn talks to PEEL Chamber of Commerce. There is also HEAPS of other useful information there…

Tonight, is my truth to the way I action Facebook and Instagram, I have aimed tonight’s talk at LOCAL connections. Did you know over 60,000 residents of Mandurah have an active Facebook page!

We’re not going to go into ads or stats, the truth is that unless you understand why people are on social media and what exactly is marketing then Facebook /Instagram won’t work.

A properly run Facebook page can at times trump a website in a google search.

Today people care more about what others say about you than what you say about you.

Why are people using social media? It’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too. People want to be heard and seen and valued.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material. How will your post appear on the wall, that is why you use graphics that grab and only one photo or video, we have a millisecond to grab the attention and create an emotional response therefore short, simple, enticing posts.

On average, a social media user will check there wall at least 20 times a day, millennials will check theirs around 80 or more times a day.

Social media IS SOCIAL it is NOT sell at me, it was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.
When I sit down to write my statuses my mind goes blank, this is often said to me during workshops and it happens to me to. So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages.
Peel Chamber have asked for real tips to be given during this talk, well

Here is a tip number 1…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list.

MDVS Business Services offer’s content strategy workshop for $99. We sit for three hours and brainstorm posts for your page, you leave with a massive amount of posts sometimes a years’ worth. If you want to know more ask me.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business. People only care about WHAT CAN YOU DO FOR THEM, so selling at them is a turn off, informing, entertaining and educating is what will work.

Here is tip number 2
Marketing is simply not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself so don’t beg for fans, liker’s or to share posts and don’t offer discounts if you can help it, value add, if you buy this you can get that.

Emotion…. You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me, meaning what does the customer get out of it. – consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients? When the chamber owned the Spring Festival I was employed to sell the bays, I sold over 150 of them in a week, whilst I had them on the phone talking about the festival I filled in the answers, name of the business, size of the bay etc… then when I faxed it to them, I know fax right, does anyone still have one, we’ll all they had to do was sign it.
Consider this if your presented with a blank form to fill in or a form filled in who would they buy from, the filled in one as it was made easier for you and you also felt listened.
Purchases are based on three main objectives want need and desire.
* I want it A ring from Lovell Jewelers
* I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs, fruit and vegetables from Malibu Fresh Essentials and meat from the Gourmet Butcher.
* I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, people will buy if you’re the solution, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution: again, tonight I am the problem solver of your Facebook needs……here’s another example if you were a pool shop, then your post may read something like, do you hate cleaning your pool, then don’t, allow us to do it for you, call 0408000000 as see just how affordable it is, seriously wouldn’t you like your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business.

Have you not gone somewhere because someone else said someone else had a bad experience, don’t worry about reviews, many do I know but people will trust businesses who handles a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, two things that contradict each other, did you know by the year 2020 that millennials will make up most the workforce… we need to look at how powerful they are and how much of an influence they will have in today’s marketing and branding and what tools they use to be connected and sold to.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a print magazine, consider people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and this blows my mind, 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business. People of my generation simply do not want to retire completely.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.
I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with life skills and a firm sound knowledge of resolving issues in a mature way to manage your page. After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, over time all the little titbits of information on your site become an entire site full of knowledge.

Did you realise that a full social media platform equals money in your pocket? I recently sold my Process Serving business, and all I had was a website with an exceptional domain name and an active Facebook page. Your Facebook page, the more active the more it has financial value, those likers = GOOD WILL and customers.
MDVS has always has the manta knowledge is power, education is key… you be that educator. stop trying to not let your competitors know what you’re doing, they already know, so embrace what you are knowing, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post daily but do so at various times.

EMOTION, everything single thing we do is based on it, I have over the years had five posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one. Everything in marketing is emotion based, EVERYTHING.
Tell your story… your WHOLE story… be personal but not private. I am often told, that post you put up with so and so in it worked better than the ones you put up about the product, and yes it does.

TIP number 3
I have a simple rule. @tag your own business in your post if you’re writing from a desktop, write as if your speaking to one person, use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.

Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and don’t forget to have a call to action, eg if you say call me then add your phone number. Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond, Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Another aspect to posting is you be you first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

FACEBOOK and INSTAGRAM is mostly for branding, it is a tool to be used so that your customers will get to know you, like you and trust you, they’re not going to stay connected if all your page is, is business, introduce your staff, share things that are on in your district, tell a joke, share a book or movie your reading, explain single products, use photos and videos, make it interesting and make it varied.

Do expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.

When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.
A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people.

If you are creating great content, more followers, and non-followers will see it.
But how does the Instagram algorithm work?
• Engagement: How popular the post is
• Relevancy: The genres of content you are interested in and have interacted with
• Relationships: The accounts you regularly interact with
• Timeliness: How recent the posts are … This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.
• Profile Searches: The accounts you check out often
• Direct Shares: Whose posts you are sharing
• Time Spent: The duration spent viewing a post

Tip number 4
STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting daily so that over time your site becomes a case history of your business. This also creates credibility.

Should you be on social media and what platform should you be on.
Be mindful of NOT over posting and oversharing and annoying your clients, I cringe when I hear or see double or triple posts, each platform has a set demographic. This is another industry funny….. I just instagramed, facebooked, blog, twittered and snapchated our specials, and in case others didn’t see it I sent a newsletter.

LinkedIn is now very Facebook user friendly however is the place to go for business to business
Facebook men and woman from 16 – 65 use this site.
Snapchat 60% of snapchat users are under the age of 24, it’s a goldmine for businesses targeting millennials.
Instagram It’s visually based but with 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.
Pinterest For female-focused companies.
Twitter is fast-paced, concise. Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted. Esther Williams can you stand up.
YouTube Is owned by Google and if you’re uploading videos to Facebook, change the header and post your videos here to.

How social media should be actioned.
Educate, Entertain and Inspire, best result is post something daily at various times.

LIKES
There are only two reasons when you need to gain likes in droves. When you first have your page set up or if you’re like me a social media manager, it creates degicrebility, digital creditability, consider importing your emails and data list into your Facebook page, consider that no one ever has a 100% open rate for emails, I get 62% open rate so this way I can attract the other 38%. Stop trying to gain likers focus on the likers you already have and allow your site to gain likers organically, they will come I promise.
Simple tricks that WORK like the importance of @tagging.
The sweetest word in the English language is someone using your name, so use it and people feel connected with you, if you’re dealing with a business or an individual client @tag their name in the post. Plus if you tag that persons on the post it actually goes on their page.

On your posts and if you’re on a desktop @tag your business into the post, why? Because it creates the hyper link to your page and that creates an ease for some to like you, plus the post is not all black writing, when people see the blue it creates a reaction.

STOP tagging in friends in your business posts, I see that a few times with ABC is with and then they list 20 people… that is spam and should not be done UNLESS there is a specific aspect that they are AT the post/event you’re sharing about.

Tip number 5
Hashtags #
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post. Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook. However, if someone @tags your business you receive notification of this.

Tip number 6
PAGES APP
On your smart phone and iPad have you downloaded the app pages, if not do it, the Facebook app is YOU, the page’s app is your business page, and then open the app and play you cannot break it and if worse comes to worse use the V button and delete what you have done, it’s a very user-friendly tool. If you want to know how to use Pages, there are truckloads of videos on You Tube or ask to come to one of our how-to seminars.

Tip number 7
Why videos really work on Facebook and how it only takes two minutes to do one.
Facebook loves videos, in fact it has just commissioned scripted tv shows, as you now tune into Netflix soon you will be watching Facebook TV. They give great credence to video uploads and more so to live videos, the longer you are live the more reach it will give. Consider you’re a real estate agent, a live feed of a home open can be so empowering, video/visual is the easiest way to describe what you offer. Your Smartphone cameras are better than some high priced and high-powered cameras. Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube.
You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind. However, unless you grab me within the first few seconds you have lost me and keep your videos around 90 seconds as an average.

Tip number 8
How to schedule your posts for a week in less than 30 minutes on both Facebook and Instagram.
On a DESKTOP
On Facebook, you create the content then where you go to publish you notice a V next to it, click that and then add the date and time you wish to schedule the post, if you wish to change it or edit it or do anything with it go into schedule posts and click the post and the change accordingly.
On Instagram, I use www.grum.co it is a third-party app that is very similar in usage to Facebook upload the photo, the content, the numerous hashtags and then hit the schedule button for the date and time you want to publish your post. Its costs $3.95 USD a month but so worth it with the time saving you can achieve. Whilst I post via grum I action everything else Instagram via their app.
ON A PHONE
Action the Facebook post and then at the top you see the link continue, that goes to publish don’t hit publish hit the > button and schedule the post.
You cannot schedule on a Instagram App hence why I use grum.co

Tip number 9
Spend time on your page to make it perfect.
Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.

Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

Tip number 10
Types of status updates
Simple short sharp and simple, your post is alive for a brief period of time, around 2 hours, your post MUST be image based and think that most people read social media on PHONES, remember this is SOCIAL, the post must be enjoyable, emotive and your goal is that it needs to be something someone wants to act on…. Personal but NOT private…
Give 5 examples
1. Want to know why I started this business? have a gander at this video I just made
2. I have this white dress or the black one, I am a finalist in the business awards, so people help me, which one looks best, black or white?
3. When you were growing up you were always given one vege you hated, mine was Brussel sprouts what was yours.
4. Comment below in one word, Lloyd Raney, guilty or innocent
5. Have you had a hard day, then don’t cook, stop into the Chippy on the way home and let us make a fish and chips dinner for you and the family.

Tip number 11
Should you link Instagram and Facebook?
NO 100% NO and NO! They’re two separate entities and are such have two separate client bases, some are on both but even so respect your audience by not spamming them. I will post on Facebook today and then repost on Instagram the same photo a week or two later but with different but similar content and of course the hashtags, here is a tip whenever I am searching for new # I ask my Facebook followers for their suggestions, they give so many ideas that I did not think of.
IMPORTANT… Facebook does not have a relationship with Instagram, Instagram has one with Facebook but it is not reciprocated. I ask why people # on the bottom of posts and they say to put it on Instagram via the FB post, that just simply does not happen.

Tip number 12
Sharing content from others
Your goal is to like, comment, share or save. Consider how a business feels when they see YOU have commented or liked a page, so many times I am asked how do I get more interaction, in order to get more, give more.
When Facebook sees a post, you have is shared they see it as a valuable post and push it out organically further and further, however they hate the sentence like and share – using like and share in a post alerts the algorithm to a less push.
If you want your post to be shared simply ask,…. I often will write, if you think this is worthy of it being shown from your page, then there is a share button for that and I would be so grateful for your kindness, like and share is a demand you get more from the ask.

I also use the save link a lot, I follow pages that may be relevant to my clients and if I find a post that I think rocks I will save it and use it later, the issue I have with Facebook that would make my life complete is if they allow the share button to have a scheduled post aspect to it.

Facebook is FULL of similar pages, industry and ideas, as is Dr Google, so use the search bar to place in key words that are relevant to your business/industry and these will also give you many ideas.
If you make people happy you make more money it really is that simple.

Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…

*****************************************************************
Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

If actioned properly Facebook can be a massive marketing tool that really can not replace but certainly rank higher both in SEO and in the usage than a website.
How many of these tools do you use.

This is a LONGGGGGGGGGGGGGGGGG post however that’s because Facebook offers a massive load of opportunities.

• About Section FILL IT IN COMPLETELY
To update your About section:
Go to your profile and click About
Click on the section you’d like to edit or add to
Hover over the information you’d to like edit and click Edit or add new information
Add details like time period and city
Select an audience and click Save Changes

• Admins
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box:
If the person is your Facebook friend, begin typing their name and select them from the list that appears.
If the person isn’t your Facebook friend, type the email address associated with their Facebook account.
Click Editor to select a role from the dropdown menu.
Click Save and enter your password to confirm.

• Adverts Manager
Ads Manager is where you can view, make changes and see results for all your Facebook campaigns, ad sets and ads. With Ads Manager, you can:
Create ads: Design ads that appear on the Facebook family of apps and services (including Instagram and Audience Network).
Manage ads: Edit your ads and update your images, audience, budget or schedule.
Measure results: View up-to-date data on the performance of your ads and schedule reports.

• Audience optimisation/insights for posts – select the preferred audience for each post
Audience Optimization is available for all English language Pages, so Page admins should ensure that they have the tool enabled.
If your Page has more than 5,000 likes, the Audience Optimization features will be automatically turned on. You can begin adding tags to your posts.

To turn on the Audience Optimization tool, follow these steps:
Go to your Page.
Click ‘Settings’ in the top right hand corner.
Click ‘General’ in the tab column on the left side of the page.
Find the row labelled ‘Audience Optimization for Posts’ in the middle of the page and click ‘Edit.’.
Check off the box that that allows you to begin using the feature.
• Back Date Posts
Go to the post on your Page’s Timeline.
Click in the top-right corner of the post.
Select Change Date.
Choose the year, month, date and hour where you want the post to appear on your Page’s Timeline.
Click Save.

• Block Users
Click Settings at the top of your Page.
Click People and Other Pages in the left column.
Search for the person or click to check the box next to the name of the person you want to ban.
Click and select Ban from Page.
Click Confirm.

• Boost Posts
Go to a post you’ve created and then click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.

• Business Manager
Business Manager is a tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Business Manager lets you:
Manage access to Pages and ad accounts: Clearly see who has access to your Pages and ad accounts and remove or change their permissions.
Keep your work separate: Get access to Pages and ad accounts without being friends with your co-workers on Facebook.

• Call to Action Button
Go to your Page’s cover photo and click + Add a Button.
Choose your call-to-action, and enter the URL for your website.
Click Create.

• Check ins
To let people check in at your business Page:
Click About on the left side of your Page.
Click Edit Page Info.
Click to edit the Address section, add your address and click Save Changes.
After saving your changes, a map will appear in the Address section when you click to edit it. Click to edit the Address section again. Below the map, click to check the box next to Show map and check-ins on the Page.
Click Save Changes.

• Conversion Tracker
To see how many conversions happened as a result of your Facebook ads:
Go to your Ads Manager.
Click Campaigns, Ad Sets or Ads depending on what you want to update.
Click the Columns dropdown menu.
Select Customize Columns and check the boxes next to actions that matter to you. This may be things like Checkouts or Cost per Checkout if you’ve been optimizing for sales.
Click Apply and you’ll see these columns in your reporting table.

• Cover Photo
Go to your Page.
Click in the bottom right of your cover photo.
Click Upload Photo to upload a photo from your computer. …
After choosing a photo, click the photo and drag it up or down to reposition it.
Click Save.
• Create a shop
• Desktop Chat
• Directory Search

• Download your page – Get a copy of your Page posts, photos, videos and Page Info.
If you’re an admin, you can download a copy of your Page. The file includes:
Posts, photos and videos shared on the Page by people who work on the Page
A list of people who have roles on the Page
A description of the Page’s current settings
Page Info from the About section
To download a copy of your Page:
Click Settings at the top of your Page
From General, click Download Page
Click Download Page
Click Get Started, then click Start Downloading
When the file is ready, you’ll receive an email or a notification, depending on your privacy settings. From the email or notification, click Download Page and enter your password to continue. Keep in mind that the link to your file will expire after 4 days.

• Draft Posts
Click Publishing Tools at the top of your Page.
Click Drafts in the left column.
Click the draft you want to edit or publish.
Click Edit to edit the draft. To publish the draft, click and select Publish.

• Events
Create an Event
To create an event for your Page:
Click Create an event at the top of your Page’s Timeline
Add an event photo, then enter your event’s name, location, date and time, and category. You can include optional details like:
Ticket URL: If you’ve set up the event with an online ticketing provider, enter the link.
Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event and add it to their calendars. Learn more about adding co-hosts below.
Click Publish
Keep in mind that all events hosted by Pages are public. You can also add other people’s or Page’s public events to your Page. Learn more best practices for creating an event.

• Export your calendar
• Free use of shutter stock library provided in ad tools
• Highlight posts
Just move your cursor over to the spot you see below and a star and pen will appear. Click the star to highlight your post and it’ll automatically spread it into both columns. This is different than “pinning” a post, which moves a post to the top of your timeline for up to a week.

• Insights and Stats – Audience Insights
• Interests – create list of these great for targeted posts
Interest targeting lets you define your ideal audience by their interests, hobbies and Pages they like on Facebook. These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong.
For example, online retailer BarkBox targets dog owners and people who like different dog breeds by adding interests like “chow chow, golden retriever and pomeranian”

• Invite friends to like your page via email
Hover over More below your Page’s cover photo.
Select Invite Friends.
Click Search All Friends to select a list, or enter a friend’s name in the search box.
Click Invite next to the friends you want to invite

• Lead Generation
Lead generation is the building up of interest in a business’s products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.

• Like Button
• List Your Services- if your sub industry is business services, you can list them all individually.
• Live Video Feed
• Maps- these connect through to Google Maps for a GPS
To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. Keep in mind that you can only add one address. To add or edit an address:
Click About on the left side of your Page
Click Edit Page Info
Below the Location section, click to check the box next to Has a street address and enter the address of your business
Keep in mind that you can drag the map to reposition the location of your business
If you’d like to let people check in to your business on Facebook, click to check the box next to Show map and check-ins on the Page
Click Save Changes

• Messages on your business page.
Page messaging is a feature that Page Admins can turn on and off for their Page, and once you enable messaging for your Page, people will expect you to respond. So turn on messaging only when you can commit to responding to messages. If you respond to 90% of messages within five minutes, you’ll earn a “Very responsive to messages” badge that tells Page visitors that you can be reached effectively through messaging. While we don’t expect every Page to meet this threshold, we recommend being as responsive as possible to build rapport with your customers. And, only the messages you respond to count toward your response rate. You can also turn off messaging (in Page settings) during your business’s off hours, if you like.
• Messenger – which is Facebook’s version of Skype
• Messenger allows phone calls via wifi
• Milestones
To edit your Page’s start date:
Click About on the left side of your Page
Hover over your Page’s opening or start date and click Edit
Select a start type (example: opened, founded) and date from the dropdown menus
Click Save.

• Notes Facebook’s version of Blogs
To add the notes tab to your Page:
Click Settings at the top of your Page
Click Edit Page in the left column
Scroll down and click Add a Tab
Next to Notes, click Add Tab
The Notes tab will appear on the left side of your Page. You can click the tab to create new notes and manage drafts. People who visit your Page can click Notes to see notes you’ve published.

• Notifications
To change your notification settings for a Page: Click Settings at the top of your Page. Click Notifications in the left column. Edit your notification settings.

• Offers
Offers are discounts you can share with your customers on Facebook. If you are an admin or editor of a Page on Facebook, you can either create an offer from your Page, Ads Manager, or Power Editor to direct people to shop on your website, at your physical store — or both. You can design your offer to appear as a video or include up to 5 images that people can click through.

• Pages app on the Ipad and Iphone – Facebook App is your page, PAGES APP is the business
With the Pages Manager app, you can:
Post updates, photos and videos, and respond to comments on your Page.
View and reply to messages.
Get push notifications for Page activity, tips and reminders.
View your Page Insights and manage your settings and Page admins.

• Pay Pal payments
To add PayPal as your primary payment method for Facebook Ads:
Make sure that pop-ups are enabled on your browser.
Click Billing in your Ads Manager and then click Edit Payment Methods.
Click Add Payment Method and select PayPal.
Click Continue. A pop-up window will appear prompting you to log into an existing PayPal account or sign up to create a new PayPal account to link to your ads account.
If the currency you want to pay in isn’t accepted by Facebook Ads, you can still make your payment through PayPal in a supported currency. You’ll first need to convert your currency through PayPal to change the balance to a currency that we accept. Please note that you will incur a PayPal currency-conversion fee.

• PDF files can be uploaded via messenger
• PHONE NUMBER please up load it
Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business. To add info to your Page: Click About on the left side of your Page.

• Photos- Create Albums
• Photos- Create Photo Carousel
Enter or paste the link for the website you want to direct people to into the Status update window
Images will be automatically pulled from your website, appearing as different panels in your post. Click the X in the upper right corner of any of the automatically uploaded images if you don’t want that image to appear.
If images don’t automatically appear, click the large plus sign at the bottom of the composer window to add an image from your computer. Repeat this process to add new images to your post.
The best size for carousel images is 600×600
Click the text in order to make any changes or edits to the copy appearing under the images in your ad
Add copy at the top of the post
Click Publish. The post will now appear on your Page.


• Photos- Create Photo Slideshow
Facebook slideshow adverts are video-like adverts that use motion, sound and text to tell your story beautifully across devices and at every connection speed. You can create a slideshow advert in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow advert out of stock images available in the advert creation process, or use an existing video.

• Pin your posts
Go to the post on your Page’s Timeline.
Click in the top-right corner.
Select Pin to Top.

• Post in Multiple Languages

• Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
Where can I find Power Editor?
From your computer’s web browser, go to www.facebook.com/ads/manage/powereditor.

• Profanity Blocker/Filter
If you’re an admin of a Page, you can block certain words from appearing on your Page and turn on the profanity filter.
Blocking Words
When people include a word you’ve blocked in a post or comment on your Page, it’ll be automatically marked as spam. To block words:
Click Settings at the top of your Page.
From General, click Page Moderation.
Type the words you want to block, separated by commas. You’ll need to add both the singular and plural forms of the word you want to block.
Click Save Changes.
To unmark a post as spam, go to your Page’s activity log and click Spam in the left column. From the post, clickand select Unmark as Spam. To unmark a comment as spam, hover over the comment and click Unhide.
Profanity Filter
You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity filter:
Click Settings at the top of your Page.
From General, click Profanity Filter.
Select Medium or Strong.
Click Save Changes.

• Profile Photo
• Questionnaires
• Reporting of Stats for Advertising
• Reviews
From the Page you want to review:
Click Reviews on the left side of the Page’s Timeline
Click the gray stars to choose a rating. You can also write a review
Click to select your audience
Click Done

• Saved files
• Scheduling your posts
• Search for Location
• Services
You can list services on your Page to let visitors know what your business offers.
To add services to your Page:
Click Services on the left side of your Page
Click Add a Service
Enter info about your service, then click Save
To list another service, click Add a Service
When you’re finished listing services, make sure Visible on the right is turned on

• Settings
• Sponsored Adds
• Start a group
To create a group:
Click in the top right of Facebook and select Create Group
Select your group preferences, enter your group name, add group members and then choose the privacy setting for your group
Click Create
Once you create your group, you personalize it by uploading a cover photo and adding a description.

• Stats and Insights
• Status Update
Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

• Tagging dont forget to @tag your business name in the post for added links

• Verified Pages
If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a gray verification badge. If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.
After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

• Videos – create a featured video for your page
To add a video to your Page:
Click Share a photo or video at the top of your Page’s Timeline
Click Upload Photos/Video and select a video from your computer
Write an optional update, then enter a Video Title and Video Tags
Select a thumbnail by clicking the arrows on the preview of your video or click Add Custom Thumbnail
Click Publish

• Videos – create a video library of all your videos
Videos you upload appear in your video library. To see your Page’s video library:
Click Publishing Tools at the top of your Page
Click Video Library on the left

• Videos – Create playlist of your videos
• View As – Shows you your posts before it is made live
Go to your Page.
Hover over More below your Page’s cover photo.
Select View as Page Visitor.

• Website click Though stats
• Word Document uploads to Groups or Messenger
• Your menu/prices list/ specials if you’re a café
If you’ve selected Local Businesses or Restaurant/Cafe for your Page’s category, you can add a menu to your Page. You can edit or remove your menu at any time.

Menu Guidelines
Keep the following in mind when you add a menu:
Menus must include a list of multiple items for sale with a text title for each item. Listing prices is optional.
The menu items must be readable in the photo or PDF.
If your menu has more than one page, each page of your menu must include multiple items.
The maximum size for the photo or PDF file is 1 MB.
If your menu doesn’t meet the guidelines above, it may be removed.

Add a Menu
To add a menu to your Page:
Click About on the left side of your Page
Below More Info, click Add Menu
Upload a photo or PDF file of your menu, or click Link to Website Menu to link to your website’s menu
Once your menu has finished uploading or you’ve added a link to your menu, click Confirm
Keep in mind that Facebook may review your menu and let you know if the menu needs any changes.
Note: If your business is located in the U.S. or Canada, you also have the option to use SinglePlatform to add your menu.

Edit Your Menu
If you’ve added your menu as a photo or PDF file, you’ll need to edit your file and add it to your Page again.
If you’ve added your menu using SinglePlatform, you can email fb_updates@singleplatform.com with the following info:
The name of your restaurant
A link to your restaurant’s Facebook Page
A link to the correct menu or an attachment (.doc or .pdf) of the correct menu
The SinglePlatform team will update your Facebook menu within 2 business days of your request, free of charge. Please note that SinglePlatform currently only supports menus in the United States and Canada.
Remove Your Menu
To remove a menu from your Page:
Click Menu on the left side of your Page
Click Edit
Click Do Not Show Menu
Click Confirm

• Your own URL www.facebook.com.au/mdvsbusinessservices
We’ve noticed that many of our friends and fans on Facebook who have a Facebook Page for either themselves of their business, haven’t claimed their ‘Vanity’ URL.
You just have to follow some simple instructions and you could have it in a snap.
What exactly do we mean by this?
When you first set up a Page for yourself or business, Facebook gives you a url that looks something like this…..

http://www.facebook.com/pages/Equine-Calculator/857469375913?ref=ts
Not very easy to remember, and certainly not something you could tell your friends at a party to go and visit.
However, once your Page has reached 25 “likes” you are able to claim your own unique Facebook URL.

So now your Vanity URL can be www.facebook.com/YourChosenName

For example: http://www.facebook.com/EquineCalculator

************************************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

No Agenda
NO UP SELL
No need to put in emails or contact details

Videos on what to do if someone owes you money
Videos on what to do if your business is in trouble.
Questions and Answers that were used by a debt collector for 20 years
FREE terms agreements, FREE debt collection letters that WORK
Copies of debt reduction letters, how to pay it off

HOW TO FIX YOUR CREDIT RATING FOR FREE..

Contracts that are yours to use and do use them, they’re there for your protection

A COMPLETE WEBSITE FOR OF FREE INFORMATION, you think its a scam but read it you will see its my legacy.. and that way people wont call me for help anymore as everything in my head has been braindumped onto the website.

Thanks to https://www.smarterwebsites.com.au/
Thanks to http://www.rhondachapman.com.au/

http://smarterdebthelp.com.au/

SHARYN WAS A DEBT COLLECTOR FOR 20 YEARS SHE IS NO MORE….

Suddenly you find that you’re getting Facebook messages, calls or emails from people stating that you have a friend request from them. OH NO you have been duplicated.

People do this for two reasons in order to scam your friends list with SPAM or with private messages from “you” in order to give you to send them money or buy goods.

They will gather enough information and target friends with something called the‘Grandma Scam.’ The scammer contacts people close to the victim and tells them that they are in trouble of some kind, usually stranded on holidays or desperate for money or arrested or in some other legal trouble, etc. This is accompanied by an urgent plea to send money ASAP

Spam scam links to everyone on their friends list. This is a common social engineering tactic used by online fraudsters. The goal is to use the trust of the victim’s social circle to make the scam more believable. We have seen scam messages promoting diet pills, free gift cards and pleas directing people to check out photos and videos. You know those ones were your friends are suddenly in gym shoe ads or ray ban sunnies. They are so annoying and fill up your wall.

So if you are the person who is duplicated DO THIS
What YOU need to do is send out a private message or email to all your friends with the link that is the false page, now you may not be able to see it as usually the scammer blocks you, if so ask one of your friends to send you the link.
Tell everyone that is a FAKE page and to report it, tell them DO NOT INTERACT with them as you may find you’re the next victim, just report it as often as they can.
Then change your profile and cover photo, if the scammers copies you, change it again and again. If the scammer gets wind of the change of your cover and profile photos they will copy you, try and stay as much ahead of them as you can.
Ask your friends to bombard Facebook with reports that you are being faked profiled. They do this by using the report system on the top right hand side of the FAKE profile next to the message button there is a drop down menu that has a report/block action.
It is important that you upload a status EVERY day with the FAKE LINK telling your friends via the status to be reminded there is a fake person pretending to be you and to NOT interact just to help you report them constantly and do not friend them, that if you have friended them UNFRIEND STRAIGHT AWAY.

Post in your status stating
“There is a FAKE account asking you to be a friend IT IS NOT ME, this photo of me with my dog/cat/husband is the REAL ME,call me if you wish to confirm, DO NOT INTERACT with the fake profile either by status, friends or private message, just report and block the fake one Please and DO NOT accept a friend request from me as we are already friends”.
Pin that status to the top of your page and upload that status every day as well, the pin is to keep it to the top of your page and the status on the wall is to remind those and alert those who may not have seen the pined or past posts.
Recheck your privacy settings are so very TIGHT

If you know someone is have been duplicated HELP them by doing the above as imagine the feeling of guilt, stress, time wasting and pure annoyance if it happened to you, in reality those feelings are magnified 100 fold. YOU would want someone to help you wouldn’t you.

Please note it will take ages for it to come and you will have to ask constantly for Facebook to do something. You have to realise that the fake profiler is probably telling Facebook you’re the fake, further with millions of people on Facebook it could easily be that your name can be duplicated a thousand times and most importantly Facebook needs to really Know and BELIEVE that the other profile is the fake, this will happen only after many times your friends bombard Facebook with the report/block action.

Consider as well Facebook are protecting anyone and everyone and for them they’re unaware of which or whom is the REAL person and it protects your pages from being pulled down without a through search from Facebook as to who is real and who is not.

********************************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices