INSTAGRAM from a Desktop and BEST OF ALL can SCHEDULE your posts!

I have tested this site http://www.grum.co/ thoroughly and it works flawlessly, it is very user friendly.

Photos uploaded, scheduled post actioned to the time and date agreed, I can cut and paste my hash tag’s saving me heaps more time and means I can target my demographic accordingly.

What I love is that is it will offer me SO MUCH TIME

I prefer to work on a desktop; it really is that simple; however INSTAGRAM which is a great place to be seen works on a smart phone or Ipad only.

Scheduling your Instagram posts for a whole week is easy

You simply upload photos from your computer and they will be published in your Instagram or like in Facebook simply schedule the posts.

Instagram doesn’t officially support uploads from third-party apps. Like many apps before it, there’s a chance Grum could get shut down by Instagram at any moment. However, according to its creator, Ivan Grumov, Grum isn’t violating Instagram’s terms of use by cleverly utilizing ‘a clause saying that posts must be initiated by an Instagram user.’

Pricing isn’t shown until after signing up but I will tell you the costs $3.95/month for each Instagram account you want to access. For advertising agencies and other companies needing multiple accounts, prices drop when you sign up for three or more accounts.

Using Grum’s three day trial, I tested the program and I love it, everything is functioning perfecting. Simply click ‘Add Photo’, choose your photo and you can edit the photo using Grum’s built-in tools, add a caption if you so please and choose whether to post it now or schedule it for a later date. Don’t forget to cut and paste from your word document all your relevant hash tags.

ENJOY and here is another time saving tip from Mdvs Business Services
http://www.grum.co/

**********************************************************************************************

Sharyn McCaskey is an award winning and respected Facebook Specialist.

About Sharyn McCaskey
• I am 52 and have been married for 30 years. I know shocking I still look good right?
• Our son William, who lives in Melbourne and …please don’t judge me… works for Telstra.
• I have won numerous business awards and have been on a number of community/business committees.
• I have been active in our region for 15 years.
• People will tell you I am a go getter whose passion is driven by supporting others, I always finish what I start and I am a great out of the box thinker especially focusing on marketing.
• I love science fiction, Australian History and the TV series The Walking Dead.

About MDVS Business Services
Mdvs stands for Must Deliver Value and Service
I do 3 things:-
1 I teach Facebook Business Marketing focusing on gaining ORGANIC reach. When clients implement my teachings they prove Facebook Marketing WORKS. I have travelled over Australia teaching and in the last two years I have facilitated to 15,000 recipients, mostly referrals.
2 I manage a select few clients Facebook Pages, such as Visit Rockingham, Lulu’s Café, ShakespeareWA and Malibu Fresh Essentials; I am the consultant for the City Farmers Dog Wash Division Facebook pages.
3 I create awesome and professional Facebook Business Pages.
If I can help with Facebook I am only a call away: – 0408863331.
www.facebook.com.au/mdvsbusinessservices

Even MORE details about Sharyn professionally this time.
• Is a certified Trainer with over 22 years real business experience
• Has a working understanding of social media and is a specialist on Facebook
• Has facilitated Facebook and Marketing to over 15,000 clients, including corporations, many small businesses and the government.
• Is a South Coast Regional Chamber of Commerce Business Woman of the Year
• Is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
• Has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
• Most attendees of Sharyn’s seminars are referrals from past clients
• She is honestly reachable 24/7 via her mobile as she knows not all businesses are 9-5.
• She is a published author of a number of books including ‘The Complete Business Guide’, and many other easy to read manuals and books on how to make your business more productive and profitable.

You’re invited to browse through this website www.mdvs.com.au to learn more about my training and workshops, manuals and how I can help your business.

IDEAS and SUGGESTIONS for your FACEBOOK PAGES …
When you sit down to write your posts your mind goes blank, well so does mine sometimes, these dot points may just help.

• Add your own website
• Always be positive
• Articles from the Internet
• Articles from your industry sources
• Ask for Stories
• Blogs
• Business Cards
• Caption This
• Competitions – STRICT RULES for this
• Complete this sentence: I am reading____________.
• Continue the story____________________
• Copy Others
• Cut and Paste things
• Data List Capture
• Design a poster
• Dr Google for hints
• Fan of the Week
• Finish this sentence
• Give funny facts
• Give quotes
• Interact with clients, discussions and other pages
• It’s Saturday night & I’m ________________
• Links to Twitter
• Meet the office staff
• Meet the sales person note
• Meet the staff
• Memes
• News articles
• Put your terms and conditions on your Facebook Page
• Quotes
• Riddles
• Shopper Dockets
• Showcase your clients buy uploading about them
• Suggest appointment times
• Suggest ideas for marketing
• Tag Tuesdays
• Take photos of your business and Tag your Business
• Testimonials
• Think 10% only gets to see your posts
• Upload while you’re waiting using pages
• Welcome New Clients
• What’s the very first thing you do when you get on Facebook in the mornings?
• You’re LinkedIn details
• Your products and Services
• YouTube
• Clean posts remove the URL
• Like things
• List your awards and community involvement in the about section and as posts and create a note

*********************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Facebook Pages that GO WRONG: –
Gain Access to YOUR PAGE when your LOCKED OUT

This may just solve your problem… Facebook Trusted Friends
https://www.facebook.com/help/215543298568604?helpref=faq_content

How can I choose friends to help me log in if I ever get locked out of my account?
You can choose friends to be trusted contacts in case you’re ever locked out of your Facebook account. After you’ve chosen your friends, they’ll be able to send you a recovery code with a special URL you can use to get back into your account.
To choose your trusted contacts:
Go to your Security and Login Settings
Scroll down to Choose 3 to 5 friends to contact if you get locked out and click Edit
Click Choose friends and follow the on-screen instructions
After you’ve chosen your trusted contacts, you can always click Edit to change or remove the friends you’ve chosen.

We often receive calls from businesses that have an active Facebook page, but for various reasons have no access to either posting on it as their own business nor do they have any back access to all the settings.

The most common reason it happens is:-
• They have had a third party set up the page using their own email and password or an email they have had made up for this purpose from say Gmail and a random password, then everyone forgets that user name and password.
• Someone who is already an admin has removed access to them for either destructive purposes or hopefully accidental reasons.
• They have created a Facebook Business page without it being attached to a personal page.
• They are only editors and not admins.

The Owner of the Business MUST Be an ADMIN
It is imperative that the owner of the business is an admin of their social media business page and if possible the spouse of that person should I feel also have an admin role, especially if you’re a small business, there should always be two or three admins just so access to the back end of the page can be gained via a number of sources.
Only an admin can assign roles and change others’ roles.
An Editor can post on the page and effectively manage a page without needing to ever change a role of a person; therefore consider if it is best to have any employee only maintain the role of editor.

IMPORTANT TO NOTE:- Any admin can remove ALL other admins at any time and in one action, therefore for this reason it is imperative to understand the risk of an employee or third party having this role. Editors have no back end access to change roles however it is so important that if the admin is not the owner then that/those admin/s are above reproach and give clear and transparent access to their log on details.

Q: I had a young person set me up and I don’t know the user name and passwords.
A: A social media site be it LinkedIn, Facebook, Snap Chat or whatever is part of your business portfolio and has a financial value associated to your business, you would not give access to your database to a young person or third party, yet by having some one set you up under their details it is actually what you’re doing. Therefore the sites should always be set up in the owners email and password.
I also would suggest to keep an exercise book or a word/excel document with the site, the user name, the password and the date of birth that was used when creating this page and the URL of each account that you create. This is in case you get sick or pass away, it means others can access your files and act accordingly to what is needed.

Q. I don’t want my personal page attached to my business page
A. In order to gain 100% control and access to your business page you MUST have a personal page set up to host the business account, yes you can set up a business page without a personal page however your page will not be searchable by other people, nor do you have access to around 80% of the Facebook tools. Please note that even though a personal page controls the business page, a personal page is never used, shared or known to any person on the business page, it is purely for the management of the back end role of the business page. Much like a Co Director sits behind a Pty Ltd.

Q: Why can I not make up a personal page in my business name or a pretend name and use that.
A: You can and I see it a lot, personal pages in business names, however it is against Facebook rules and if Facebook see it or a competitor reports it, then Facebook can simply delete the page. Plus you confuse your clients as you have two pages listed and they don’t know which page to connect with.
Truly the best way is to use the personal page of the person who owns the business. It’s the safest way to protect your asset, your brand and your business reputation. If the page has been set up by say a staff member they can hijack it if they become a disgruntled employee and they can do anything and yes that does happen, too many times in fact.

Q: An agency has set up your page and they have control.
A: This should be easy to solve, contact the agency and get them to make you ADMIN. It is easy they simply go to your page and ….
1. Click Settings at the top of the Page.
2. Click Page Roles in the left column.
3. Type in your name or your email (the one used to log onto your Facebook) in the box …
4. Click ADMIN to select a role from the dropdown menu.
5. Click Save and enter their password to confirm.
6. Then either keep them as admin or remove them.
PLEASE NOTE once you make someone admin they have NO back end access for 7 days as a safety precaution.
PLEASE NOTE if that agency balks at making you an admin alarm bells should ring.

Q: The person who set up my page did so under their private email and password
A: This will be easy to solve, contact the person and get them to make you ADMIN. It is easy they go to your page and…
7. Click Settings at the top of the Page.
8. Click Page Roles in the left column.
9. Type in your name or your email (the one used to log onto your Facebook) in the box …
10. Click ADMIN to select a role from the dropdown menu.
11. Click Save and enter their password to confirm.
12. Then either keep them as admin or remove them.
PLEASE NOTE once you make someone admin they have NO back end access for 7 days as a safety precaution

Now these are the tricky and hard ones to fix.
Q: The person who set up my page has left and I cannot locate them
Q: The person has been sacked and is a disgruntled employer who won’t return my calls.
Q: My business partner/wife/ex friend who set up the page won’t talk to me or make me an admin.
These are hard job to successfully rectify and is quite time consuming, may I suggest that you follow these simple suggestions, it is what we social media managers would do. If it becomes too much call me on 0408863331 or email me at mdvs@iinet.net.au

You cannot locate them or they are disgruntled.
Try this link “I think my Page was hacked or taken over by someone else” and follow the questions, https://www.facebook.com/help/738660629556925 however my understanding is it is checked by a “robot” not a human therefore it can be unsuccessful. BUT be mindful the end result may be Facebook closing down and deleting that page. So keep reading first. …..

They are disgruntled ex staff or family members or ex partners or spouses.
If you report it quite often Facebook will shut the page down, effectively deleting everything on it.
Our goal is to NOT lose all the hours you have spent interacting and engaging to build a following, so what else can you do?
Beg or Threaten?
• You could contact and ask/beg the ex-employee for the Facebook Page back your pride may take a hit but at least you have the page back.
• Ask another employee that’s still friends with that ex-employee to see if they can intervene, before you do this make sure that your not crossing any lines that can make that current employee feel they have to do it or else. Use your words wisely.
• You could approach a lawyer to write to them or write yourself advising that unless the page is returned to you immediately that you will pursue civil action against them.

Here is a form that may also help, but I would not be confident using them myself.
Reporting a violation or infringement of your rights – other
https://www.facebook.com/help/contact/797573933590053
This form can be used to report that you are the rightful owner of the Facebook Page’s copyright/trademark and by ticking the box that states you don’t have access to the Page, and giving Facebook enough evidence that you are in fact the rightful owner of the Page, may be a resolution to you regaining admin status.

THE BEST SOLUTION USUALLY ENDS UP AS THIS.
Using the owner of the businesses personal Facebook create a BUSINESS PAGE, try and make sure you name the page as the exact same name as the page that you want to claim. You can always change it later if you want. Upload the profile photo and the cover photo and details as per Facebook’s request.
IMPORTANT: – that you use the phone number that is listed in the white and yellow pages.
Get your page verified.
To verify your Business Page once it is set up.
1. Click Settings at the top of your Page.
2. From General, click Page Verification.
3. Click Verify this Page, and then click Get Started.
4. Enter a publicly listed phone number for your business, your country and language.
5. Click Call Me Now to allow Facebook to call you with a verification code
6. Enter that code and hope Facebook says yes, if not you will have to upload a photo of your business registration as proof.
Then using this link https://www.facebook.com/help/249601088403018
As your not an admin of the page you want to merge you will not be able to merge/delete the page.
If there is a duplicate page you want to claim or a page that is misrepresenting itself as your business, click on the option, report the page, select “duplicate of another page” and follow the instructions.

Sometimes it works other times you have to report it over and over but eventually it will go.
To push down the duplicate page, operate your page with posts for the first few months at the very least once or twice a day, invite friends and associates to like the page, the more active a page the more it will be shown in a news feed and on a search bar.

ARE YOU TERMINATING A STAFF MEMBER or HAVE A CONCERN…
IF you feel an employee may be or may in the future become an issue then remove them as admin and make them an EDITOR on your page.
Go to your business page and ….
13. Click Settings at the top of the Page.
14. Click Page Roles in the left column.
15. Type in their name as it is displayed on their personal page, or their email the one they use to log onto their Facebook in the box …
16. Click EDITOR to select a role from the dropdown menu.
17. Click Save and enter your password to confirm.

IMPORTANT TO NOTE, IF YOU ARE DISMISSING AN EMPLOYEE OR THIRD PARTY REMOVE THEM BEFORE YOU HAVE A FACE TO FACE TALK. So if you need to remove an employee or third party and give them no operating access to your page then go to your business page and ….
1. Click Settings at the top of the Page.
2. Click Page Roles in the left column.
3. Click the x next to their name and remove them
4. Click Save and enter your password to confirm.

Long winded blog I know and it’s a pain in the rear end job trying to fix it.
I hope that I have helped in some way and if you need anything simply call me on 040886331 or email at mdvs@iinet.net.au

*************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Your business will find new customers if you’re on Facebook, you will be exposed to potential new customers, whilst building and maintaining relationships with your existing clients.

It is a massive marketing opportunity with over 80,000 active users in Rockingham and over 1.19 billion worldwide
I feel it is akin to being in a network group that promotes and supports you, only on line.

It is very user friendly, Facebook prompts you along each step, anyone can use this site and there are thousands of 3 min YouTube videos that can support your education in using Facebook’s tools.

Once you have set up your page which will take about an hour, then individuals “like” your business page, effectively the customer come’s to you.
I strongly suggest when posting about your products and services you do so in the mindset that you’re speaking to one other person.
For the best results you will need to post daily and at various times, the good news is Facebook offers a scheduling option, I personally upload a weeks worth of posts in around 30 minutes each Monday, I then use my phone to respond to those said posts.
Consider the unlimited marketing potential of constantly sharing information about your business!

I would suggest setting up your page on a desktop; however I would operate the business page via the app “pages”.
The app Facebook used on your smart phone or tablet operates your personal page, in my case the Sharyn McCaskey site, the app pages operates my business site, Mdvs Business Services.

A Facebook page offers your business a site where you can post your own blogs which are called notes, upload photos, promote events, sales, upload videos, connects people to your website, shares your phone number, tells us your opening hours, upload your menus if you’re a restaurant, you can have a click through call now, book now or buy now button, a shop front ability, operate a competition, it shows your business on Google maps, create offers, build your brand recognition and invites reviews, this and so much more, actually Facebook offers over 60 useful tools to help vary the marketing on your site.

Wait don’t panic you can still do extremely well with using say three tools.
An active Facebook site will often trump a website and it certainly helps with getting you found on Google.
Best of all, all of this for not one cent, nil, nada, bunkas, nothing, yes all for free.

Facebook do offer paid advertisements and these are designed to target specifically to your demographic, the ad design is so simple, you add your key words, what suburb, city or region you want to target, the age group, if they have liked certain things (perfect say if your targeting brides) and how much you want to spend a day, which can be as little as $5.00, how many days you want to run the advertisement.
After filling in one for me recently the stats should my advertisement would be seen by 98,123 potential new clients.

Once you have a presence on the site, you will often see people comment “do you know a good ABC” Your fans then reply with “yes here is the information about ABC, I use them”. Individuals trust these referrals over all other forms of marketing.

Like anything it can be daunting and there is so much more to Facebook then I have shared here, however just do it, build your site, then learn one thing, then other, pretty soon you will be an active user and your marketing budget will decrease and your income increase.
Facebook of course works better in some industries than it does in others, however with small businesses feeling the pinch and marketing dollars tightening doesn’t it make sense to have a look at Facebook’s potential.

By no means should it be your only marketing spend, don’t dismiss other areas, like the newspaper, flyers, website and networking groups they are important and your marketing should be varied.

The way I describe Facebook is it offers every business the ability to be its own private TV Station, Magazine and Newspaper, you fill the content.

************************************************************************
Sharyn McCaskey is an award winning and respected Facebook Specialist.
About Sharyn McCaskey
• I am 52 and have been married for 30 years. I know shocking I still look good right?
• Our son William, who lives in Melbourne and …please don’t judge me… works for Telstra.
• I have won numerous business awards and have been on a number of community/business committees.
• I have been active in our region for 15 years.
• People will tell you I am a go getter whose passion is driven by supporting others, I always finish what I start and I am a great out of the box thinker especially focusing on marketing.
• I love science fiction, Australian History and the TV series The Walking Dead.

About MDVS Business Services
Mdvs stands for Must Deliver Value and Service
I do 3 things:-
1 I teach Facebook Business Marketing focusing on gaining ORGANIC reach. When clients implement my teachings they prove Facebook Marketing WORKS. I have travelled over Australia teaching and in the last two years I have facilitated to 15,000 recipients, mostly referrals.
2 I manage a select few clients Facebook Pages, such as Visit Rockingham, Lulu’s Café, ShakespeareWA and Malibu Fresh Essentials; I am the consultant for the City Farmers Dog Wash Division Facebook pages.
3 I create awesome and professional Facebook Business Pages.
If I can help with Facebook I am only a call away: – 0408863331.
www.facebook.com.au/mdvsbusinessservices

Even MORE details about Sharyn professionally this time.
• Is a certified Trainer with over 22 years real business experience
• Has a working understanding of social media and is a specialist on Facebook
• Has facilitated Facebook and Marketing to over 15,000 clients, including corporations, many small businesses and the government.
• Is a South Coast Regional Chamber of Commerce Business Woman of the Year
• Is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.
• Has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.
• Most attendees of Sharyn’s seminars are referrals from past clients
• She is honestly reachable 24/7 via her mobile as she knows not all businesses are 9-5.
• She is a published author of a number of books including ‘The Complete Business Guide’, and many other easy to read manuals and books on how to make your business more productive and profitable.

You are invited to browse through this website www.mdvs.com.au to learn more about my training and workshops, manuals and how I can help your business.

Did you know… that Sharyn McCaskey of Mdvs Business Services WAS ONE OF THE FIRST Facebook Marketing Specialists in Perth?

Riding the social media revolution from 2004, when Facebook first launched I have grown and implemented new tools and procedures as they come into existence. I am thrilled that my reputation and the respect has grown constantly in that time and I was recently informed that I was considered the foremost authority on Facebook in Perth by a group of my industry peers.
You don’t remain long in this industry without marketing knowledge and a good head for social media, I work hard to stay at the top and have done for 12 years.
I have always preferred quality clients and relationships over the quantity and I love to work hand in hand with local business operators.

Follow me, Like me or Contact me via my page: – Mdvs Business Services
E: mdvs@iinet.net.au W: www.mdvs.com.au P: 0408863331

********************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

Business.google.com
DO NOT PUT IN www
This IS the most important thing you should do for your marketing on line!

If I typed in your business name on a Google Search would I find YOUR BUSINESS set up like this?
If not then may I suggest you do it toot sweet, Google LOVE IT when you use their products, like this and YouTube.

ASKING FOR REVIEWS ON GOOGLE
Thank you for working with me, Mdvs Business Services. In today’s world people care more about what others say about your business than what you say. Therefore reviews are so important to obtain from our clients.

If you think I deserve a great review then will you help me, if you feel I didn’t reach a high standard then please can you call me to discuss any constructive feedback, after all it’s a great to learn and is honestly appreciated.

GREAT NEWS… you NO LONGER need to be a Google account holder to write a review and its so easy now.

Go to www.google.com.au
Type in “Mdvs Business Services” in the search bar
On the right you will see a box “write a review”
Write the review

THANK YOU SO MUCH … it is really APPRECIATED

***************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

Please Note:
When updating your website on these sites add the http://www.etc in order to create the hyper link.
You may get people then calling you asking to see if you would like to build a website just say “no thanks”.

Most of them are not that relevant so don’t spend to much time on them, but make sure the orange ones that I have numbered you do spend time on as they are WORTH EVERY CENT.

IMPORTANT
Always set up a separate email address for these sites. (Such as admin@, or clients@) DO NOT use your main email address which is on your business card. That way if your email is hacked on one of these sites then it will not cause major damage to your business. I also would suggest to keep an exercise book or a word/excel document with the site, the user name, the password and the URL of each account. This is in case you get sick or pass away it means others can access your files.

1. Business.google.com – no www
2. www.dlook.com.au
3. www.google.com/local/add
4. www.gumtree.com.au
5. www.hotfrog.com.au
6. www.local.com.au
7. www.sensis.com.au
8. www.truelocal.com.au
9. www.tucows.com
10. www.whitepages.com.au
11. www.womo.com.au
12. www.yellowpages.com.au
13. www.yelp.com.au
14. www.rockingham.wa.gov.au
– or your own local council always has a portal for your business

These are ok but not as relevant.
• www.localbd.com.au
• www.localbusinessguide.com.au
• www.localstore.com.au
• www.raveaboutit.com.au
• www.aussielocal.com.au
• www.aussieweb.com.au
• www.businesslistings.net.au
• www.comeonaussie.com
• www.companylist.com.au
• www.shopseek.com.au
• www.startlocal.com.au
• www.superpages.com.au
• www.yalwa.com.au
• www.yellowbook.com.au

I keep the same information in a word document as the directory submissions involve entering the same information repeatedly so avoid wasting a lot of time. Gather the following information into one document:
• 2-3 Business listing titles
• Submission email address
• Business contact email address
• Business phone number
• Social media links
• 2-3 unique business descriptions (Typically 200 words max)
• Square logo image (300px is best viewed on most websites)
• 5 business related images
• Business ABN
Cut and Pasting this will make the process much faster.

Directory Submission Tips
Here are a few suggestions.
• Search each directory for the business name and url to ensure no duplicate listings are created if they have claim them.
• Use consistent login details for easy followup, same email and same password for each one.
• Make listings as complete as possible to maximize value.
• Vary titles and descriptions to create a unique listing.
• Expect a few phone calls from directories upselling premium listings just say no thanks.
• Check for confirmation emails immediately and after 5 days.

Lastly don’t forget to ask your clients to give a review of your business as this always helps with the listing of your links!

***************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices

FACEBOOK AND INSTAGRAM
Key points that will get you better reach and traction.

Sharyn McCaskey
Mdvs Business Services, Your Facebook Marketing Specialist.
W: https://www.mdvs.com.au
FB: https://www.facebook.com/MdvsBusinessServices
PH: 0408 863331
E: mdvs@iinet.net.au

I was the keynote speaker at the Rockingham Chamber of Commerce Education Sundowner ont he 30th May 2017 and this was the speech…

Tonight is going to be an overview only, trust me if we were to talk all things Facebook we would be here for a week and by the time we finished that week Facebook would have changed it anyway.

Tonight, this is my truth the way in which I action Facebook and Instagram, it works as my clients can attest to, I have aimed tonight’s talk at LOCAL connections for small business operators. Did you know over 95,000 residents of Rockingham have an active Facebook page!

We’re not going to go into ads or stats, the truth is that unless you understand why people are on social media and what exactly is marketing then Facebook /Instagram won’t work.

Facebook and Instagram are NOT the be all of your marketing, it is a percentage of your marketing strategy only, you need other forms of marketing in order to survive in business.

A properly run Facebook page can at times trump a website in a google search. Today people care more about what others say about you than what you say about you. If you have great SEO your Facebook will come up second on that Google search.

Why are people using social media, it’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too. People want to be heard and seen and valued.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material. How will your post appear on the wall, that is why you use graphics that grab and only one photo or video, we have a millisecond to grab the attention and create an emotional response therefore short, simple, enticing posts.

On average a social media user will check there wall at least 10 times a day, millennials will double or triple that.

Social media IS SOCIAL it is NOT sell at me, it was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a by-product of the platform, a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region. When I sit down to write my statuses my mind goes blank, this is often said to me during workshops and it happens to me to. So, I have a few things I do that help.

1. I use the saved posts tool on Facebook for content I have read and feel can be shared later with on my page and my clients page, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages.

Here is a tip…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list.

MDVS does offer a content strategy workshop for $99. We sit for three hours and brainstorm posts for your page, you leave with a massive amount of posts sometimes a years’ worth. If you want to know more ask me.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business. People only care about WHAT CAN YOU DO FOR THEM, so selling at them is a turn off, informing, entertaining and educating is what will work.

Marketing is simply not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself so don’t beg for fans, liker’s or to share posts and don’t offer discounts if you can help it, value add, if you buy this you can get that.

Emotion You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me, meaning what does the customer get out of it. – consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients? When the chamber owned the Spring Festival I was employed to sell the bays, I sold over 150 of them in a week, whilst I had them on the phone talking about the festival I filled in the answers, name of the business, size of the bay etc… then when I faxed it to them, I know fax right, does anyone still have one, we’ll all they had to do was sign it.
Consider this if your presented with a blank form to fill in or a form filled in who would they buy from, the filled in one as it was made easier for you and you also felt listened.

Purchases are based on three main objectives want need and desire.
I want it A ring from Lovell Jewelers
I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs, fruit and vegetables from Malibu Fresh Essentials and meat from the Gourmet Butcher.
I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution: again tonight I am the problem solver of your Facebook needs……here’s another example if you were a pool shop, then your post may read something like, do you hate cleaning your pool, then don’t, allow us to do it for you, call 0408000000 as see just how affordable it is, seriously wouldn’t you like your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business.

Have you not gone somewhere because someone else said someone else had a bad experience, don’t worry about reviews, many do I know but people will trust businesses who handles a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, two things that contradict each other, did you know by the year 2020 that millennials will make up most the workforce… we need to look at how powerful they are and how much of an influence they will have in today’s marketing and branding and what tools they use to be connected and sold to.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a print magazine, consider people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and this blows my mind, 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business. People of my generation simply do not want to retire completely.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.

I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with life skills and a firm sound knowledge of resolving issues in a mature way to manage your page. After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, over time all the little titbits of information on your site become an entire site full of knowledge.

Did you realise that a full social media platform equals money in your pocket? I recently sold my Process Serving business, and all I had was a website with an exceptional domain name and an active Facebook page. Your Facebook page, the more active the more it has financial value, those likers = GOOD WILL and customers.

MDVS has always has the manta knowledge is power, education is key… you be that educator. stop trying to not let your competitors know what you’re doing, they already know, so embrace what you are knowing, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post daily but do so at various times.

EMOTION, everything single thing we do is based on it, I have over the years had five posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one. Everything in marketing is emotion based, EVERYTHING.

Tell your story… your WHOLE story… be personal but not private. I am often told, that post you put up with so and so in it worked better than the ones you put up about the product, and yes it does.

I have a simple rule. @tag your own business in your post if you’re writing from a desktop, write as if your speaking to one person, use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.

Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and don’t forget to have a call to action, eg if you say call me then add your phone number. Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond, Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Another aspect to posting is you be you first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

FACEBOOK and INSTAGRAM is mostly for branding, it is a tool to be used so that your customers will get to know you, like you and trust you, they’re not going to stay connected if all your page is, is business, introduce your staff, share things that are on in your district, tell a joke, share a book or movie your reading, explain single products, use photos and videos, make it interesting and make it varied.

Do expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.
When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.

A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people.
If you are creating great content, more followers, and non-followers will see it.
But how does the Instagram algorithm work?
• Engagement: How popular the post is
• Relevancy: The genres of content you are interested in and have interacted with
• Relationships: The accounts you regularly interact with
• Timeliness: How recent the posts are … This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.
• Profile Searches: The accounts you check out often
• Direct Shares: Whose posts you are sharing
• Time Spent: The duration spent viewing a post

STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting daily so that over time your site becomes a case history of your business. This also creates credibility.

I promised to answer some points so here they are….

• Should you be on social media and what platform should you be on.
Be mindful of NOT over posting and oversharing and annoying your clients, I cringe when I hear or see double or triple posts, each platform has a set demographic. This is another industry funny….. I just instagramed, facebooked, blog, twittered and snapchated our specials, and in case others didn’t see it I sent a newsletter.

LinkedIn
is now very Facebook user friendly however is the place to go for business to business
Facebook
men and woman from 16 – 65 use this site.
Snapchat
60% of snapchat users are under the age of 24, it’s a goldmine for businesses targeting millennials.
Instagram
It’s visually based but with 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.
Pinterest
For female-focused companies.
Twitter is fast-paced, concise. Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted. Esther Williams can you stand up.
YouTube
Is owned by Google and if you’re uploading videos to Facebook, change the header and post your videos here to.

• How social media should be actioned.
Educate, Entertain and Inspire, best result is post something daily at various times.
LIKES
There are only two reasons when you need to gain likes in droves. When you first have your page set up or if you’re like me a social media manager, it creates degicrebility, digital creditability, consider importing your emails and data list into your Facebook page, consider that no one ever has a 100% open rate for emails, I get 62% open rate so this way I can attract the other 38%. Stop trying to gain likers focus on the likers you already have and allow your site to gain likers organically, they will come I promise.

• Simple tricks that WORK like the importance of @tagging.
The sweetest word in the English language is someone using your name, so use it and people feel connected with you, if you’re dealing with a business or an individual client @tag their name in the post. Plus if you tag that persons on the post it actually goes on their page.
On your posts and if you’re on a desktop @tag your business into the post, why? Because it creates the hyper link to your page and that creates an ease for some to like you, plus the post is not all black writing, when people see the blue it creates a reaction.
STOP tagging in friends in your business posts, I see that a few times with ABC is with and then they list 20 people… that is spam and should not be done UNLESS there is a specific aspect that they are AT the post/event you’re sharing about.

• Hashtags #
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post. Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook. However, if someone @tags your business you receive notification of this.

• PAGES APP
On your smart phone and ipad have you downloaded the app pages, if not do it, the Facebook app is YOU, the page’s app is your business page, and then open the app and play you cannot break it and if worse comes to worse use the V button and delete what you have done, it’s a very user friendly tool. If you want to know how to use Pages, there are truckloads of videos on You Tube or ask to come to one of our how-to seminars.

• Why videos really work on Facebook and how it only takes two minutes to do one.
Facebook loves videos, in fact it has just commissioned scripted tv shows, as you now tune into Netflix soon you will be watching Facebook TV. They give great credence to video uploads and more so to live videos, the longer you are live the more reach it will give. Consider you’re a real estate agent, a live feed of a home open can be so empowering, video/visual is the easiest way to describe what you offer. Your Smartphone cameras are better than some high priced and high powered cameras. Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube.
You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind. However, unless you grab me within the first few seconds you have lost me and keep your videos around 90 seconds as an average.

• How to schedule your posts for a week in less than 30 minutes on both Facebook and Instagram.
On a DESKTOP
On Facebook, you create the content then where you go to publish you notice a V next to it, click that and then add the date and time you wish to schedule the post, if you wish to change it or edit it or do anything with it go into schedule posts and click the post and the change accordingly.
On Instagram, I use www.grum.co it is a third-party app that is very similar in usage to Facebook upload the photo, the content, the numerous hashtags and then hit the schedule button for the date and time you want to publish your post. Its costs $3.95 USD a month but so worth it with the time saving you can achieve. Whilst I post via grum I action everything else Instagram via their app.
ON A PHONE
Action the Facebook post and then at the top you see the link continue, that goes to publish don’t hit publish hit the > button and schedule the post.
You cannot schedule on a Instagram App hence why I use grum.co

• Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.

1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

• The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.

• Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

• Types of status updates
Simple short sharp and simple, your post is alive for a brief period of time, around 2 hours, your post MUST be image based and think that most people read social media on PHONES, remember this is SOCIAL, the post must be enjoyable, emotive and your goal is that it needs to be something someone wants to act on…. Personal but NOT private…

Give 5 examples
1. Want to know why I started this business? have a gander at this video I just made
2. I have this white dress or the black one, I am a finalist in the business awards, so people help me, which one looks best, black or white?
3. When you were growing up you were always given one vege you hated, mine was Brussel sprouts what was yours.
4. Comment below in one word, Lloyd Raney, guilty or innocent
5. Have you had a hard day, then don’t cook, stop into the Chippy on the way home and let us make a fish and chips dinner for you and the family.

• Should you link Instagram and Facebook?
NO 100% NO and NO! They’re two separate entities and are such have two separate client bases, some are on both but even so respect your audience by not spamming them. I will post on Facebook today and then repost on Instagram the same photo a week or two later but with different but similar content and of course the hashtags, here is a tip whenever I am searching for new # I ask my Facebook followers for their suggestions, they give so many ideas that I did not think of.
IMPORTANT… Facebook does not have a relationship with Instagram, Instagram has one with Facebook but it is not reciprocated. I ask why people # on the bottom of posts and they say to put it on Instagram via the FB post, that just simply does not happen.

• Sharing content from others
Your goal is to like, comment, share or save. Consider how a business feels when they see YOU have commented or liked a page, so many times I am asked how do I get more interaction, in order to get more, give more.
When Facebook sees a post, you have is shared they see it as a valuable post and push it out organically further and further, however they hate the sentence like and share – using like and share in a post alerts the algorithm to a less push.

If you want your post to be shared simply ask,…. I often will write, if you think this is worthy of it being shown from your page, then there is a share button for that and I would be so grateful for your kindness, like and share is a demand you get more from the ask.

I also use the save link a lot, I follow pages that may be relevant to my clients and if I find a post that I think rocks I will save it and use it later, the issue I have with Facebook that would make my life complete is if they allow the share button to have a scheduled post aspect to it.

Facebook is FULL of similar pages, industry and ideas, as is Dr Google, so use the search bar to place in key words that are relevant to your business/industry and these will also give you many ideas.

If you make people happy you make more money it really is that simple.
Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…

*****************

Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au
https://mdvs.com.au/
https://www.facebook.com/mdvsbusinessservices