FACEBOOK AND INSTAGRAM
Key points that will get you better reach and traction.
Sharyn McCaskey
Mdvs Business Services, Your Facebook Marketing Specialist.
W: http://www.mdvs.com.au
FB: https://www.facebook.com/MdvsBusinessServices
PH: 0408 863331
E: mdvs@iinet.net.au
I was the keynote speaker at the Peel Chamber of Commerce 5 after 5 Sundowner on the 11th July 2017 and this was the speech…

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Tonight, is going to be an overview only, if we were to talk all things Facebook we would be here for a week and by the time we finished that week Facebook would have changed it anyway.

I talk fast and my workshops are for those who don’t like the death by PowerPoint, they’re very interactive and about having you leaving with tangible business support.

Write down what is useful and you will ONLY take ONE thing from this, that is the same as anything, your mind takes what is most useful to you. However here is the biggest tip DON’T worry about changing all your social media and marketing just change and implement ONE point, then when you have mastered that do another thing. That way YOU will make the changes.

DON’T worry about tonight as everything in on my website FREE in the Blogs section under Sharyn talks to PEEL Chamber of Commerce. There is also HEAPS of other useful information there…

Tonight, is my truth to the way I action Facebook and Instagram, I have aimed tonight’s talk at LOCAL connections. Did you know over 60,000 residents of Mandurah have an active Facebook page!

We’re not going to go into ads or stats, the truth is that unless you understand why people are on social media and what exactly is marketing then Facebook /Instagram won’t work.

A properly run Facebook page can at times trump a website in a google search.

Today people care more about what others say about you than what you say about you.

Why are people using social media? It’s not about YOU it’s about them, they want to feel important and feel like they have a voice and are validated, therefore they will share and like what is relevant to them and makes them look good. When someone gives a review or a referral it makes them feel knowledgeable and listened too. People want to be heard and seen and valued.

90% of people are on Facebook and Instagram on a PHONE, therefore it is important that your posts have THUMBSTOPPING material. How will your post appear on the wall, that is why you use graphics that grab and only one photo or video, we have a millisecond to grab the attention and create an emotional response therefore short, simple, enticing posts.

On average, a social media user will check there wall at least 20 times a day, millennials will check theirs around 80 or more times a day.

Social media IS SOCIAL it is NOT sell at me, it was never meant to be an advertising tool, it just became one, people are on there to connect with friends and family, your business is simply a necessary evil to make the platform financially viable.

I always say Facebook is your own private TV STATION, full of comedies, love stories, documentaries, soap operas, reality shows and ADS, but then who watches the ads.

They watch and get involved when you are real, be personal but not private NO ONE wants to hear about your products and services all the time. Share other aspects to your life and your business and your region.
When I sit down to write my statuses my mind goes blank, this is often said to me during workshops and it happens to me to. So, I have a few things I do that help.
1. I use the saved posts tool on Facebook for content I have read and feel can be shared later, why reinvent the wheel.
2. I have an exercise book on my desk that I keep thoughts, ideas and notes in.
3. On my desktop, I have a folder in my documents that reads Facebook Content and I keep photos, ideas, links and anything I may use later in that sub folder.
4. I look at competitor’s pages.
Peel Chamber have asked for real tips to be given during this talk, well

Here is a tip number 1…
1. Open a new folder on your desktop, call it my Facebook or Grab a journal or exercise book.
2. Write down as many topics, ideas, questions, insights about your business as you can in 5 minutes. No filtering, just write. Think about FAQ, what your clients likes, what worked well before, what is happening in your life, what are you promoting now, what do you want to increase the sales of. Just write. These will form the basis of your content. Dot point ideas, who are your charities, who are your clients, promote them, what awards have you won, create a credibility list.

MDVS Business Services offer’s content strategy workshop for $99. We sit for three hours and brainstorm posts for your page, you leave with a massive amount of posts sometimes a years’ worth. If you want to know more ask me.

When writing on your sites It is more important for your marketing to be about your CUSTOMERS not about your business. People only care about WHAT CAN YOU DO FOR THEM, so selling at them is a turn off, informing, entertaining and educating is what will work.

Here is tip number 2
Marketing is simply not about your products and services that is the result, it is about: –
• EMOTION
• PROBLEM SOLVING
• People only will do business with those they LIKE, KNOW and TRUST
• It is also about customer service and valuing yourself so don’t beg for fans, liker’s or to share posts and don’t offer discounts if you can help it, value add, if you buy this you can get that.

Emotion…. You only buy from those you know like and trust and EVERY decision you make is based on emotion and if someone makes you feel good or feel valued you will buy off them more.

WIFM What’s In It For Me, meaning what does the customer get out of it. – consider you have all attended tonight to gain knowledge, that’s the WIFM for you.

DIFM Do It For Me especially apt with the millennials
Can you fill out forms for your clients? When the chamber owned the Spring Festival I was employed to sell the bays, I sold over 150 of them in a week, whilst I had them on the phone talking about the festival I filled in the answers, name of the business, size of the bay etc… then when I faxed it to them, I know fax right, does anyone still have one, we’ll all they had to do was sign it.
Consider this if your presented with a blank form to fill in or a form filled in who would they buy from, the filled in one as it was made easier for you and you also felt listened.
Purchases are based on three main objectives want need and desire.
* I want it A ring from Lovell Jewelers
* I need it Food, Groceries, Clothes, Petrol, Electricity, Mechanical Repairs, fruit and vegetables from Malibu Fresh Essentials and meat from the Gourmet Butcher.
* I desire it A dinner party with members of the royal family, A trip to India.

Problem solving, people will buy if you’re the solution, consider that I have no idea how to groom my dog, that I don’t want a big mess in my house, I have no time to walk him. So, address the marketing with the problem and YOU are the solution: again, tonight I am the problem solver of your Facebook needs……here’s another example if you were a pool shop, then your post may read something like, do you hate cleaning your pool, then don’t, allow us to do it for you, call 0408000000 as see just how affordable it is, seriously wouldn’t you like your time back?

How we make decisions on business and who we go to has NOW forever changed, how many research the establishment before we go to a store, it’s not now what you the business thinks of your business it’s how your customers think and SHARE and REVIEW about your business.

Have you not gone somewhere because someone else said someone else had a bad experience, don’t worry about reviews, many do I know but people will trust businesses who handles a negative review better than those who didn’t handle it correctly or have nothing but 5 star reviews.

Let’s look at the audience of social media, two things that contradict each other, did you know by the year 2020 that millennials will make up most the workforce… we need to look at how powerful they are and how much of an influence they will have in today’s marketing and branding and what tools they use to be connected and sold to.

There is a great YouTube video of a two-year-old talking to her mum saying that her iPad is broken and she wants her to fix it, the child was looking at a print magazine, consider people no longer ask for a taxi they ask for an Uber.

However, 62% of all registered businesses are now home based single sole operators, on average each turning over around $150,000 pa, and this blows my mind, 1 in every 3 of those are between the ages of 60-69, they retired, hated it, cashed in their super and either started or bought a business. People of my generation simply do not want to retire completely.

The important aspect to note out of that is DON’T just sell to one demographic, you have young mums, older men, kids, teens, gen x, married, widows, you name it there on it, so adapt your marketing to these genres.
I hear often I just let the young person action the Facebook, well a local business recently did just, the young girl spammed into every group she could imagine, including those that said no advertising, when she was asked not to do that she became defensive and argumentative and all on line and for everyone to see.

Your social media page is the forefront of what people see and hear about your business, you need someone with life skills and a firm sound knowledge of resolving issues in a mature way to manage your page. After all your marketing is what people feel, know and like about you, in the end that business suffered due to the way it actioned its page.

Don’t try and overload people with information, less is more, keep it short and simple, over time all the little titbits of information on your site become an entire site full of knowledge.

Did you realise that a full social media platform equals money in your pocket? I recently sold my Process Serving business, and all I had was a website with an exceptional domain name and an active Facebook page. Your Facebook page, the more active the more it has financial value, those likers = GOOD WILL and customers.
MDVS has always has the manta knowledge is power, education is key… you be that educator. stop trying to not let your competitors know what you’re doing, they already know, so embrace what you are knowing, whichever business is regular in their updates and posts WINS. Why, because they’re seen as the marketing leaders, therefore post daily but do so at various times.

EMOTION, everything single thing we do is based on it, I have over the years had five posts go viral in the true sense of the word, all of them with reach from half a million to one that had a few million reach, one post was a simple photo of a burnt dog’s paw, the caption, if it’s too hot for your bare feet, it’s too hot for your furry loved one, even channel 9 shared that one. Everything in marketing is emotion based, EVERYTHING.
Tell your story… your WHOLE story… be personal but not private. I am often told, that post you put up with so and so in it worked better than the ones you put up about the product, and yes it does.

TIP number 3
I have a simple rule. @tag your own business in your post if you’re writing from a desktop, write as if your speaking to one person, use only ONE photo or video but make it an awesome photo, if you use more than one, Facebook splits the post and you end up spamming the wall of your likers with no comments but only photos, consider that if you have say 14 photos in a post then your page has created 15 posts all one after the other with only one that has words and all the other posts just say abc posted a photo. Do that too many times and people will unfollow you.

Keep it short and simple, if you have gone to the part where it says, see more, you have written to much, and don’t forget to have a call to action, eg if you say call me then add your phone number. Have you seen Malibu Fresh Essentials page, it has had a steady growth over time based on a few factors, we are real on their, we don’t sell at you, we respond to every comment, visitors post, messages and checkin.

There is a manta in the social media industry content is king but engagement is queen and she rules the house, like any conversation if someone talks respond, Facebooks algorithm will decide on how valuable your post is and give it organic reach dependant in part of how interactive your page is.

Another aspect to posting is you be you first, instead of saying what vegetable do you hate? Say growing up we all ate something we hated, mine was Brussel sprouts, what was yours, by sharing you first it makes your follows more comfortable and likely to respond.

FACEBOOK and INSTAGRAM is mostly for branding, it is a tool to be used so that your customers will get to know you, like you and trust you, they’re not going to stay connected if all your page is, is business, introduce your staff, share things that are on in your district, tell a joke, share a book or movie your reading, explain single products, use photos and videos, make it interesting and make it varied.

Do expect every post to have a reaction, just make sure on average your posts get interaction, people are voyeurs they will watch and only interact when they feel safe on your page, for 6 months I worked on one page with nothing, then all of a sudden, I stated to get comments.

When you’re at say a chamber function and someone says, I saw you were at Coral Bay, they know this because they do read your page they just didn’t comment, so ask them next time to make a comment it would be awesome to hear from them.

When I was in Coral Bay I posted that from my business page not only my personal page. You do this as it shows your real, you take holidays and you also may have something in common with someone who went their recently who will say so…

You must decide what is your page for, selling your items, teaching about your business. Create a list of what you want to achieve and work backwards… why would your customers care. What is your format.
A social media site is a valuable tool and is a saleable asset. A good site is one that has loads of information that can be searchable. Be real and be you….

The Instagram algorithm, just like the Facebook News Feed algorithm, is so mysterious yet ingenious and brilliant in showing the best content to the most people.

If you are creating great content, more followers, and non-followers will see it.
But how does the Instagram algorithm work?
• Engagement: How popular the post is
• Relevancy: The genres of content you are interested in and have interacted with
• Relationships: The accounts you regularly interact with
• Timeliness: How recent the posts are … This implies that recent posts likely rank higher in your feed and that the timing of your post is still relevant.
• Profile Searches: The accounts you check out often
• Direct Shares: Whose posts you are sharing
• Time Spent: The duration spent viewing a post

Tip number 4
STOP trying to be perfect and stop trying to get every post to go viral, often the ones you think won’t work will be the ones that explode, just do it, so many times I have heard attendees of my workshops go I am not sure, like anything the first post is nerve wracking and after a while it all becomes easy, Peter Butler calls it imperfect action.

It is also not about finding more likers it’s about interacting with the likers you already have; did you know if you keep your clients happy they will advertise for you. it’s about posting daily so that over time your site becomes a case history of your business. This also creates credibility.

Should you be on social media and what platform should you be on.
Be mindful of NOT over posting and oversharing and annoying your clients, I cringe when I hear or see double or triple posts, each platform has a set demographic. This is another industry funny….. I just instagramed, facebooked, blog, twittered and snapchated our specials, and in case others didn’t see it I sent a newsletter.

LinkedIn is now very Facebook user friendly however is the place to go for business to business
Facebook men and woman from 16 – 65 use this site.
Snapchat 60% of snapchat users are under the age of 24, it’s a goldmine for businesses targeting millennials.
Instagram It’s visually based but with 500 million users on the app and 59% of those users checking the app every single day, it’s no doubt that Instagram has great reach.
Pinterest For female-focused companies.
Twitter is fast-paced, concise. Twitter is a sea of information of 140 character or less content waiting to be read, clicked, followed, and re-tweeted. Esther Williams can you stand up.
YouTube Is owned by Google and if you’re uploading videos to Facebook, change the header and post your videos here to.

How social media should be actioned.
Educate, Entertain and Inspire, best result is post something daily at various times.

LIKES
There are only two reasons when you need to gain likes in droves. When you first have your page set up or if you’re like me a social media manager, it creates degicrebility, digital creditability, consider importing your emails and data list into your Facebook page, consider that no one ever has a 100% open rate for emails, I get 62% open rate so this way I can attract the other 38%. Stop trying to gain likers focus on the likers you already have and allow your site to gain likers organically, they will come I promise.
Simple tricks that WORK like the importance of @tagging.
The sweetest word in the English language is someone using your name, so use it and people feel connected with you, if you’re dealing with a business or an individual client @tag their name in the post. Plus if you tag that persons on the post it actually goes on their page.

On your posts and if you’re on a desktop @tag your business into the post, why? Because it creates the hyper link to your page and that creates an ease for some to like you, plus the post is not all black writing, when people see the blue it creates a reaction.

STOP tagging in friends in your business posts, I see that a few times with ABC is with and then they list 20 people… that is spam and should not be done UNLESS there is a specific aspect that they are AT the post/event you’re sharing about.

Tip number 5
Hashtags #
If you take away anything from tonight take this, STOP #hashtagging all over Facebook, look at Mari Smith, look at Facebooks page, look at Mark Zuckerberg’s page they don’t hashtag, why, because Facebook reads it as spam. If you must as you want to create a trend then use that #hashtag in the sentence and NOT at the end of the post. Social Media examiner actioned 800,000 posts on Facebook, 200,000 had #, their research showed they had the least reach of all the posts. Most importantly when someone # your business you are NOT notified of it, so anything can be said or done with your business name and you will never know unless you search your own #, and let’s ask how many have every searched via a # on Facebook. However, if someone @tags your business you receive notification of this.

Tip number 6
PAGES APP
On your smart phone and iPad have you downloaded the app pages, if not do it, the Facebook app is YOU, the page’s app is your business page, and then open the app and play you cannot break it and if worse comes to worse use the V button and delete what you have done, it’s a very user-friendly tool. If you want to know how to use Pages, there are truckloads of videos on You Tube or ask to come to one of our how-to seminars.

Tip number 7
Why videos really work on Facebook and how it only takes two minutes to do one.
Facebook loves videos, in fact it has just commissioned scripted tv shows, as you now tune into Netflix soon you will be watching Facebook TV. They give great credence to video uploads and more so to live videos, the longer you are live the more reach it will give. Consider you’re a real estate agent, a live feed of a home open can be so empowering, video/visual is the easiest way to describe what you offer. Your Smartphone cameras are better than some high priced and high-powered cameras. Facebook gives better reach to videos that are uploaded directly to Facebook over videos that are imported from YouTube.
You can film yourself sprouting a sales pitch, or what your staff are up to, an overview of your products, you can film anything that is in good taste, just keep it light, simple and fun and no more than a few minutes and its ok to make mistakes and upload those, in fact there the best kind. However, unless you grab me within the first few seconds you have lost me and keep your videos around 90 seconds as an average.

Tip number 8
How to schedule your posts for a week in less than 30 minutes on both Facebook and Instagram.
On a DESKTOP
On Facebook, you create the content then where you go to publish you notice a V next to it, click that and then add the date and time you wish to schedule the post, if you wish to change it or edit it or do anything with it go into schedule posts and click the post and the change accordingly.
On Instagram, I use www.grum.co it is a third-party app that is very similar in usage to Facebook upload the photo, the content, the numerous hashtags and then hit the schedule button for the date and time you want to publish your post. Its costs $3.95 USD a month but so worth it with the time saving you can achieve. Whilst I post via grum I action everything else Instagram via their app.
ON A PHONE
Action the Facebook post and then at the top you see the link continue, that goes to publish don’t hit publish hit the > button and schedule the post.
You cannot schedule on a Instagram App hence why I use grum.co

Tip number 9
Spend time on your page to make it perfect.
Creating an optimised Facebook business page
This is simple fill in every detail and open every app, spend the time creating a FULL website/Facebook page, here is a list of the tools and please use photos that are fitting and dynamic and appealing, spend the time on your page as in the end it pays off in spades as you look professional and your clients can find details about you easily. There are around 44 tools to make sure you tick and action.
1. Pick a category for your business
2. Name the business
3. Address details
4. Confirm address is connected in GPS
5. Phone numbers
6. Agree with Facebook Terms and Conditions
7. Add a cover photo which has correct dimensions
8. Add profile picture which has correct dimensions
9. Add website details
10. Choose post attribution
11. Add email address
12. Pin page to shortcuts
13. Check visitor post settings
14. Allow messages – then create your own URL for messenger its replacing email and has already in universities in the USA
15. Check country and age restrictions
16. Set up response assistant
17. Check notification settings
18. Page roles – add admin
19. Set preferred page audience
20. Add a short description
21. Add partner apps or services
22. Select appropriate likes
23. Connect Instagram account
24. Check profanity filter
25. Check page moderation
26. Choose recommend page to others
27. Select username/facebook URL
28. Choose price range
29. Choose parking arrangement
30. Edit start date
31. Edit ‘about’
32. Edit ‘impressum’
33. Add menu if required
34. Edit privacy policy
35. Invite email contacts
36. Like as your page
37. Edit ‘story’
38. Create ‘services’
39. List full range of services, with full description and prices
40. Create ‘events’
41. Create ‘notes’ – which are Facebooks versions of a blog
42. Choose template
43. Add client as admin
44. Publish page

The importance of having multiple administrators
A few reasons, if you die then someone can get into your page, if you are on holidays someone else can manage it and most of all if you have a few trusted people actioning your page then you get some interesting diverse posts. IF you don’t want to have others as admins Facebook now has a tool that allows you to nominate a few trusted friends who can gain access to your page to give you access back. They are not admins but have back end access in emergencies.

Finding pages to follow on Facebook
These are gold… finding similar businesses or industry leaders means you are never at a loss for content, adapt similar posts at different times though or share their posts if their an industry leader. I look at overseas pages as well as local and often interstate. But also follow business pages such as the chamber and share business knowledge, also local pages like Rockingham Visitor Centres and share what is on in our region, Dr Google is your best friend and YouTube is your best mate, both have an abundance of information that is therefore you to use and share and gain ideas from.

Tip number 10
Types of status updates
Simple short sharp and simple, your post is alive for a brief period of time, around 2 hours, your post MUST be image based and think that most people read social media on PHONES, remember this is SOCIAL, the post must be enjoyable, emotive and your goal is that it needs to be something someone wants to act on…. Personal but NOT private…
Give 5 examples
1. Want to know why I started this business? have a gander at this video I just made
2. I have this white dress or the black one, I am a finalist in the business awards, so people help me, which one looks best, black or white?
3. When you were growing up you were always given one vege you hated, mine was Brussel sprouts what was yours.
4. Comment below in one word, Lloyd Raney, guilty or innocent
5. Have you had a hard day, then don’t cook, stop into the Chippy on the way home and let us make a fish and chips dinner for you and the family.

Tip number 11
Should you link Instagram and Facebook?
NO 100% NO and NO! They’re two separate entities and are such have two separate client bases, some are on both but even so respect your audience by not spamming them. I will post on Facebook today and then repost on Instagram the same photo a week or two later but with different but similar content and of course the hashtags, here is a tip whenever I am searching for new # I ask my Facebook followers for their suggestions, they give so many ideas that I did not think of.
IMPORTANT… Facebook does not have a relationship with Instagram, Instagram has one with Facebook but it is not reciprocated. I ask why people # on the bottom of posts and they say to put it on Instagram via the FB post, that just simply does not happen.

Tip number 12
Sharing content from others
Your goal is to like, comment, share or save. Consider how a business feels when they see YOU have commented or liked a page, so many times I am asked how do I get more interaction, in order to get more, give more.
When Facebook sees a post, you have is shared they see it as a valuable post and push it out organically further and further, however they hate the sentence like and share – using like and share in a post alerts the algorithm to a less push.
If you want your post to be shared simply ask,…. I often will write, if you think this is worthy of it being shown from your page, then there is a share button for that and I would be so grateful for your kindness, like and share is a demand you get more from the ask.

I also use the save link a lot, I follow pages that may be relevant to my clients and if I find a post that I think rocks I will save it and use it later, the issue I have with Facebook that would make my life complete is if they allow the share button to have a scheduled post aspect to it.

Facebook is FULL of similar pages, industry and ideas, as is Dr Google, so use the search bar to place in key words that are relevant to your business/industry and these will also give you many ideas.
If you make people happy you make more money it really is that simple.

Technology is moving fast, we are in the technological revolution, however we as humans are still the same, don’t be overwhelmed, just DO one thing and from that another will grow, but do it, it doesn’t need to be perfect it just needs to be YOU.

THANK YOU FOR YOUR TIME, in any seminar you only remember one thing, same as when you watch a movie you always remember one scene, so take that one new thing you learnt today and run with it, then pick another, then another and go for it…

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Sharyn McCaskey from Mdvs Business Services is a well-respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62-page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices

If actioned properly Facebook can be a massive marketing tool that really can not replace but certainly rank higher both in SEO and in the usage than a website.
How many of these tools do you use.

This is a LONGGGGGGGGGGGGGGGGG post however that’s because Facebook offers a massive load of opportunities.

• About Section FILL IT IN COMPLETELY
To update your About section:
Go to your profile and click About
Click on the section you’d like to edit or add to
Hover over the information you’d to like edit and click Edit or add new information
Add details like time period and city
Select an audience and click Save Changes

• Admins
If you’re an admin:
Click Settings at the top of your Page.
Click Page Roles in the left column.
Type a name or email in the box:
If the person is your Facebook friend, begin typing their name and select them from the list that appears.
If the person isn’t your Facebook friend, type the email address associated with their Facebook account.
Click Editor to select a role from the dropdown menu.
Click Save and enter your password to confirm.

• Adverts Manager
Ads Manager is where you can view, make changes and see results for all your Facebook campaigns, ad sets and ads. With Ads Manager, you can:
Create ads: Design ads that appear on the Facebook family of apps and services (including Instagram and Audience Network).
Manage ads: Edit your ads and update your images, audience, budget or schedule.
Measure results: View up-to-date data on the performance of your ads and schedule reports.

• Audience optimisation/insights for posts – select the preferred audience for each post
Audience Optimization is available for all English language Pages, so Page admins should ensure that they have the tool enabled.
If your Page has more than 5,000 likes, the Audience Optimization features will be automatically turned on. You can begin adding tags to your posts.

To turn on the Audience Optimization tool, follow these steps:
Go to your Page.
Click ‘Settings’ in the top right hand corner.
Click ‘General’ in the tab column on the left side of the page.
Find the row labelled ‘Audience Optimization for Posts’ in the middle of the page and click ‘Edit.’.
Check off the box that that allows you to begin using the feature.
• Back Date Posts
Go to the post on your Page’s Timeline.
Click in the top-right corner of the post.
Select Change Date.
Choose the year, month, date and hour where you want the post to appear on your Page’s Timeline.
Click Save.

• Block Users
Click Settings at the top of your Page.
Click People and Other Pages in the left column.
Search for the person or click to check the box next to the name of the person you want to ban.
Click and select Ban from Page.
Click Confirm.

• Boost Posts
Go to a post you’ve created and then click Boost Post in the lower-right corner.
Choose your audience and budget based on how many people you want to reach on Facebook and Instagram and how long you’d like your boost to run. You can also change your payment method.
Click Boost Post.

• Business Manager
Business Manager is a tool for managing access to Pages and ad accounts, geared towards companies who need to give different permissions to lots of people. Business Manager lets you:
Manage access to Pages and ad accounts: Clearly see who has access to your Pages and ad accounts and remove or change their permissions.
Keep your work separate: Get access to Pages and ad accounts without being friends with your co-workers on Facebook.

• Call to Action Button
Go to your Page’s cover photo and click + Add a Button.
Choose your call-to-action, and enter the URL for your website.
Click Create.

• Check ins
To let people check in at your business Page:
Click About on the left side of your Page.
Click Edit Page Info.
Click to edit the Address section, add your address and click Save Changes.
After saving your changes, a map will appear in the Address section when you click to edit it. Click to edit the Address section again. Below the map, click to check the box next to Show map and check-ins on the Page.
Click Save Changes.

• Conversion Tracker
To see how many conversions happened as a result of your Facebook ads:
Go to your Ads Manager.
Click Campaigns, Ad Sets or Ads depending on what you want to update.
Click the Columns dropdown menu.
Select Customize Columns and check the boxes next to actions that matter to you. This may be things like Checkouts or Cost per Checkout if you’ve been optimizing for sales.
Click Apply and you’ll see these columns in your reporting table.

• Cover Photo
Go to your Page.
Click in the bottom right of your cover photo.
Click Upload Photo to upload a photo from your computer. …
After choosing a photo, click the photo and drag it up or down to reposition it.
Click Save.
• Create a shop
• Desktop Chat
• Directory Search

• Download your page – Get a copy of your Page posts, photos, videos and Page Info.
If you’re an admin, you can download a copy of your Page. The file includes:
Posts, photos and videos shared on the Page by people who work on the Page
A list of people who have roles on the Page
A description of the Page’s current settings
Page Info from the About section
To download a copy of your Page:
Click Settings at the top of your Page
From General, click Download Page
Click Download Page
Click Get Started, then click Start Downloading
When the file is ready, you’ll receive an email or a notification, depending on your privacy settings. From the email or notification, click Download Page and enter your password to continue. Keep in mind that the link to your file will expire after 4 days.

• Draft Posts
Click Publishing Tools at the top of your Page.
Click Drafts in the left column.
Click the draft you want to edit or publish.
Click Edit to edit the draft. To publish the draft, click and select Publish.

• Events
Create an Event
To create an event for your Page:
Click Create an event at the top of your Page’s Timeline
Add an event photo, then enter your event’s name, location, date and time, and category. You can include optional details like:
Ticket URL: If you’ve set up the event with an online ticketing provider, enter the link.
Co-hosts: You can add other Pages (example: promoters, venues, artists) and friends as co-hosts, but only Pages will be displayed as co-hosts on the event page. Co-hosts can edit the event and add it to their calendars. Learn more about adding co-hosts below.
Click Publish
Keep in mind that all events hosted by Pages are public. You can also add other people’s or Page’s public events to your Page. Learn more best practices for creating an event.

• Export your calendar
• Free use of shutter stock library provided in ad tools
• Highlight posts
Just move your cursor over to the spot you see below and a star and pen will appear. Click the star to highlight your post and it’ll automatically spread it into both columns. This is different than “pinning” a post, which moves a post to the top of your timeline for up to a week.

• Insights and Stats – Audience Insights
• Interests – create list of these great for targeted posts
Interest targeting lets you define your ideal audience by their interests, hobbies and Pages they like on Facebook. These may be drawn from their listed interests, activities, education, job titles, Pages they like or groups to which they belong.
For example, online retailer BarkBox targets dog owners and people who like different dog breeds by adding interests like “chow chow, golden retriever and pomeranian”

• Invite friends to like your page via email
Hover over More below your Page’s cover photo.
Select Invite Friends.
Click Search All Friends to select a list, or enter a friend’s name in the search box.
Click Invite next to the friends you want to invite

• Lead Generation
Lead generation is the building up of interest in a business’s products or services. To do this, businesses often create campaigns that encourage consumers to fill out a form with their contact information.

• Like Button
• List Your Services- if your sub industry is business services, you can list them all individually.
• Live Video Feed
• Maps- these connect through to Google Maps for a GPS
To add an address to your Page, your Page’s category must be Companies & Organizations or Local Businesses. Keep in mind that you can only add one address. To add or edit an address:
Click About on the left side of your Page
Click Edit Page Info
Below the Location section, click to check the box next to Has a street address and enter the address of your business
Keep in mind that you can drag the map to reposition the location of your business
If you’d like to let people check in to your business on Facebook, click to check the box next to Show map and check-ins on the Page
Click Save Changes

• Messages on your business page.
Page messaging is a feature that Page Admins can turn on and off for their Page, and once you enable messaging for your Page, people will expect you to respond. So turn on messaging only when you can commit to responding to messages. If you respond to 90% of messages within five minutes, you’ll earn a “Very responsive to messages” badge that tells Page visitors that you can be reached effectively through messaging. While we don’t expect every Page to meet this threshold, we recommend being as responsive as possible to build rapport with your customers. And, only the messages you respond to count toward your response rate. You can also turn off messaging (in Page settings) during your business’s off hours, if you like.
• Messenger – which is Facebook’s version of Skype
• Messenger allows phone calls via wifi
• Milestones
To edit your Page’s start date:
Click About on the left side of your Page
Hover over your Page’s opening or start date and click Edit
Select a start type (example: opened, founded) and date from the dropdown menus
Click Save.

• Notes Facebook’s version of Blogs
To add the notes tab to your Page:
Click Settings at the top of your Page
Click Edit Page in the left column
Scroll down and click Add a Tab
Next to Notes, click Add Tab
The Notes tab will appear on the left side of your Page. You can click the tab to create new notes and manage drafts. People who visit your Page can click Notes to see notes you’ve published.

• Notifications
To change your notification settings for a Page: Click Settings at the top of your Page. Click Notifications in the left column. Edit your notification settings.

• Offers
Offers are discounts you can share with your customers on Facebook. If you are an admin or editor of a Page on Facebook, you can either create an offer from your Page, Ads Manager, or Power Editor to direct people to shop on your website, at your physical store — or both. You can design your offer to appear as a video or include up to 5 images that people can click through.

• Pages app on the Ipad and Iphone – Facebook App is your page, PAGES APP is the business
With the Pages Manager app, you can:
Post updates, photos and videos, and respond to comments on your Page.
View and reply to messages.
Get push notifications for Page activity, tips and reminders.
View your Page Insights and manage your settings and Page admins.

• Pay Pal payments
To add PayPal as your primary payment method for Facebook Ads:
Make sure that pop-ups are enabled on your browser.
Click Billing in your Ads Manager and then click Edit Payment Methods.
Click Add Payment Method and select PayPal.
Click Continue. A pop-up window will appear prompting you to log into an existing PayPal account or sign up to create a new PayPal account to link to your ads account.
If the currency you want to pay in isn’t accepted by Facebook Ads, you can still make your payment through PayPal in a supported currency. You’ll first need to convert your currency through PayPal to change the balance to a currency that we accept. Please note that you will incur a PayPal currency-conversion fee.

• PDF files can be uploaded via messenger
• PHONE NUMBER please up load it
Depending on your Page’s category, you can add different types of basic info. For example, if your Page’s category is Local Businesses, you can add your address, phone number and more info about your business. To add info to your Page: Click About on the left side of your Page.

• Photos- Create Albums
• Photos- Create Photo Carousel
Enter or paste the link for the website you want to direct people to into the Status update window
Images will be automatically pulled from your website, appearing as different panels in your post. Click the X in the upper right corner of any of the automatically uploaded images if you don’t want that image to appear.
If images don’t automatically appear, click the large plus sign at the bottom of the composer window to add an image from your computer. Repeat this process to add new images to your post.
The best size for carousel images is 600×600
Click the text in order to make any changes or edits to the copy appearing under the images in your ad
Add copy at the top of the post
Click Publish. The post will now appear on your Page.


• Photos- Create Photo Slideshow
Facebook slideshow adverts are video-like adverts that use motion, sound and text to tell your story beautifully across devices and at every connection speed. You can create a slideshow advert in minutes from desktop or mobile and use it to tell a story that develops over time. You can even create a slideshow advert out of stock images available in the advert creation process, or use an existing video.

• Pin your posts
Go to the post on your Page’s Timeline.
Click in the top-right corner.
Select Pin to Top.

• Post in Multiple Languages

• Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns.
Where can I find Power Editor?
From your computer’s web browser, go to www.facebook.com/ads/manage/powereditor.

• Profanity Blocker/Filter
If you’re an admin of a Page, you can block certain words from appearing on your Page and turn on the profanity filter.
Blocking Words
When people include a word you’ve blocked in a post or comment on your Page, it’ll be automatically marked as spam. To block words:
Click Settings at the top of your Page.
From General, click Page Moderation.
Type the words you want to block, separated by commas. You’ll need to add both the singular and plural forms of the word you want to block.
Click Save Changes.
To unmark a post as spam, go to your Page’s activity log and click Spam in the left column. From the post, clickand select Unmark as Spam. To unmark a comment as spam, hover over the comment and click Unhide.
Profanity Filter
You can block different degrees of profanity from appearing on your Page. We determine what to block by using the most commonly reported words and phrases marked offensive by the community. To turn on the profanity filter:
Click Settings at the top of your Page.
From General, click Profanity Filter.
Select Medium or Strong.
Click Save Changes.

• Profile Photo
• Questionnaires
• Reporting of Stats for Advertising
• Reviews
From the Page you want to review:
Click Reviews on the left side of the Page’s Timeline
Click the gray stars to choose a rating. You can also write a review
Click to select your audience
Click Done

• Saved files
• Scheduling your posts
• Search for Location
• Services
You can list services on your Page to let visitors know what your business offers.
To add services to your Page:
Click Services on the left side of your Page
Click Add a Service
Enter info about your service, then click Save
To list another service, click Add a Service
When you’re finished listing services, make sure Visible on the right is turned on

• Settings
• Sponsored Adds
• Start a group
To create a group:
Click in the top right of Facebook and select Create Group
Select your group preferences, enter your group name, add group members and then choose the privacy setting for your group
Click Create
Once you create your group, you personalize it by uploading a cover photo and adding a description.

• Stats and Insights
• Status Update
Whether it’s content related to your industry or updates on what your business is doing, stay in touch with your audience with Facebook posts. Use short, fun-to-read copy and eye-catching images to get attention. You can even schedule your posts to save time.

• Tagging dont forget to @tag your business name in the post for added links

• Verified Pages
If your Page’s category is Local Business, Company or Organization, your Page may be eligible for a gray verification badge. If you’re an admin, your Page has a profile picture and cover photo, and is eligible, you’ll see this option in your Page’s Settings. To verify your Page, you can use your business’s publicly listed phone number or a business document (ex: phone bill). We’ll only use this information to verify your Page.
To verify your Page:
Click Settings at the top of your Page
From General, click Page Verification
Click Verify this Page, then click Get Started
Enter a publicly listed phone number for your business, your country and language
Click Call Me Now to allow Facebook to call you with a verification code
Enter the 4-digit verification code and click Continue
If you prefer to verify your Page with a business document, follow the steps above and click Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business’s name and address.
After we receive your verification code or business document, we’ll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days. Keep in mind that you’re not required to verify your Page.

• Videos – create a featured video for your page
To add a video to your Page:
Click Share a photo or video at the top of your Page’s Timeline
Click Upload Photos/Video and select a video from your computer
Write an optional update, then enter a Video Title and Video Tags
Select a thumbnail by clicking the arrows on the preview of your video or click Add Custom Thumbnail
Click Publish

• Videos – create a video library of all your videos
Videos you upload appear in your video library. To see your Page’s video library:
Click Publishing Tools at the top of your Page
Click Video Library on the left

• Videos – Create playlist of your videos
• View As – Shows you your posts before it is made live
Go to your Page.
Hover over More below your Page’s cover photo.
Select View as Page Visitor.

• Website click Though stats
• Word Document uploads to Groups or Messenger
• Your menu/prices list/ specials if you’re a café
If you’ve selected Local Businesses or Restaurant/Cafe for your Page’s category, you can add a menu to your Page. You can edit or remove your menu at any time.

Menu Guidelines
Keep the following in mind when you add a menu:
Menus must include a list of multiple items for sale with a text title for each item. Listing prices is optional.
The menu items must be readable in the photo or PDF.
If your menu has more than one page, each page of your menu must include multiple items.
The maximum size for the photo or PDF file is 1 MB.
If your menu doesn’t meet the guidelines above, it may be removed.

Add a Menu
To add a menu to your Page:
Click About on the left side of your Page
Below More Info, click Add Menu
Upload a photo or PDF file of your menu, or click Link to Website Menu to link to your website’s menu
Once your menu has finished uploading or you’ve added a link to your menu, click Confirm
Keep in mind that Facebook may review your menu and let you know if the menu needs any changes.
Note: If your business is located in the U.S. or Canada, you also have the option to use SinglePlatform to add your menu.

Edit Your Menu
If you’ve added your menu as a photo or PDF file, you’ll need to edit your file and add it to your Page again.
If you’ve added your menu using SinglePlatform, you can email fb_updates@singleplatform.com with the following info:
The name of your restaurant
A link to your restaurant’s Facebook Page
A link to the correct menu or an attachment (.doc or .pdf) of the correct menu
The SinglePlatform team will update your Facebook menu within 2 business days of your request, free of charge. Please note that SinglePlatform currently only supports menus in the United States and Canada.
Remove Your Menu
To remove a menu from your Page:
Click Menu on the left side of your Page
Click Edit
Click Do Not Show Menu
Click Confirm

• Your own URL www.facebook.com.au/mdvsbusinessservices
We’ve noticed that many of our friends and fans on Facebook who have a Facebook Page for either themselves of their business, haven’t claimed their ‘Vanity’ URL.
You just have to follow some simple instructions and you could have it in a snap.
What exactly do we mean by this?
When you first set up a Page for yourself or business, Facebook gives you a url that looks something like this…..

http://www.facebook.com/pages/Equine-Calculator/857469375913?ref=ts
Not very easy to remember, and certainly not something you could tell your friends at a party to go and visit.
However, once your Page has reached 25 “likes” you are able to claim your own unique Facebook URL.

So now your Vanity URL can be www.facebook.com/YourChosenName

For example: http://www.facebook.com/EquineCalculator

************************************************************************************************

Sharyn McCaskey from Mdvs Business Services is a well respected Facebook Marketing Specialist, who has trained over 15000 attendees in Facebook Marketing. These include business operators, corporations, not for profits, schools, members of associations and as a representative of some chambers of commerce.

Her seminars are NOT Bait and Sell, everything you need is shared during the workshop, plus you receive 12 months of support, a 62 page intensive how to manual, she is available 24/7 and it also includes attending a second time if you feel you want a refresher – all at NO cost.

She manages a select few clients and was awarded three years in a row, one of Perth’s most influential business people.

Sharyn is a South Coast Regional Chamber of Commerce Business Woman of the Year and is constantly a winner or finalist in many business awards, from Business Centres and Chambers of Commerce, including Micro Business Operator in 2015.

Sharyn has flown/driven to 27 regional towns/districts nationally teaching Facebook marketing including the major tourist destination Jindabyne NSW and Ned Kelly Tourist region Jerrilderie NSW.

Most attendees of Sharyn’s seminars are referrals from past clients and her own organic reach is not unheard of to hit 28,000 with 700 likes and the clients whose pages she manages have achieve similar results.

MDVS Business Services offers
Facebook Marketing Management of your Page for $99.00 per week
Instagram Marketing Management $68.00 per week
Facebook Training including understanding marketing on social media $249.00 per workshop
Facebook Strategy and Brainstorm for content workshops $99.00
Facebook Set up of professional pages with SEO relevance $295.00
We can write your Professional Social Media Policy $500.00

Sharyn McCaskey your Facebook Marketing Specialist.
0408 863331 – available 24/7
mdvs@iinet.net.au

https://www.facebook.com/mdvsbusinessservices